What is a long tail keyword in SEO?

Long-tail keywords are more precise keyword phrases that visitors are more likely to employ when they're nearing a point of purchase or utilising voice search.

They seem counterintuitive at first, but if you know how to utilise them, they may be quite beneficial.

Keywords that contain 3 or more words come in the category of long-tail keywords. There is less competition in such keywords as compared to short-tail and you can rank your blog post on Google by using them properly.

For example, "action games for pc free download" is a long-tail keyword that is a less competitive keyword than "PC games".

Finding long-tail keywords is very easy, you enter any main keyword on Google and press space, you will get suggestions for many keywords.

Before writing a blog post, a new blogger should find such keywords and use them properly in his article, for this there should be information about what is On-Page SEO.

बिल्कुल अपने नाम की तरह ही ये थोड़े लंबे Keywords होते हैं। ऐसे कीवर्ड्स जो 4 – 5 या उससे भी अधिक शब्दों से मिलकर बने होते हैं Long Tail Keywords कहलाते हैं। और जो इससे कम शब्दों में ही अपने आपको सीमित कर लेते हैं उन्हें Short Tail Keywords कहते हैं। उदाहरण के लिए:

Start a Blog एक Short Tail Keyword हैं।
Start a Blog in Hindi एक Long Tail Keyword हैं।
How to Start a Blog in Hindi? यह भी एक अच्छा Long Tail Keyword का उदहारण हैं।

जैसा कि आप ऊपर दिए गए तीन Examples में देख सकते हो सबसे पहला Keyword 3 शब्दों से मिलकर बना है मतलब कि यह Short Tail Keyword की श्रेणी में आएगा और दूसरे और तीसरे कीवर्ड में 5 और 7 शब्द जुड़े हुए हैं जोकि दोनों Long Tail Keywords का हिस्सा बनेंगे।

ये बाकी Keywords की तुलना में काफी Straight Forward होते हैं क्योंकि इनके द्वारा कोई भी बात एकदम स्पष्ट रूप से कही जाती हैं। वहीँ Long Tail Keywords में Short Tail Keywords की तुलना में अधिक पारदर्शिता (Transparency) होती हैं।

Long-tail keywords are search terms with relatively low search volume and competition levels. Also, long-tail terms tend to be longer in length (3+ words)

Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific

Long-tail keywords are phrases that contain more than 3 words. For example, 'How to start blogging in 2021' is a long-tail keyword, and by using this kind of keyword, you can rank well on google.

Long-tail keywords include many short keywords, it can be the exact search query of the audience. It is a great SEO tactic.
You can check long-tail keyword examples in autocomplete suggestions in Google directly.