Written by Allen Peterson » Updated on: May 13th, 2025
Crypto, blockchain, NFTs... everybody's talking about them, reading about them, and getting to know them. At this point in time, if you have a cryptocurrency blog, you can be making six figures from it.
All you need is an informative blog that has original and valuable content. The better your blog is, the better it will rank and attract traffic. And once you do have a good number of viewers, all that's left to do is monetize blog traffic.
There are multiple ways in which you can monetize cryptocurrency blogs, and we will cover them all in this blog. But first, let's talk about...
So you've heard that you can monetize a cryptocurrency blog. Make money from it. But how does that actually work?
Blog monetization is when you convert your blog's content into a source of revenue. This can be done through methods like advertising, affiliate marketing, selling digital products, doing sponsored posts, etc. You'll earn either a fixed or fluctuating commission depending on the monetization method you use.
Indirectly, we can say that crypto and blockchain website monetization works by promoting someone else's products or services. But there are still a few exceptions that we will cover later in this blog.
Everybody knows this one, and it is quite common among publishers. You can earn by selling free space on your blog, known as ad space, to publisher monetization platforms like ad networks, ad exchanges, and SSPs (supply-side platforms). Ads will then be displayed on your website, and you will be eligible to earn based on views and clicks.
Consider choosing relevant ads that contribute to a good user experience and are valuable to them. For instance, if you have audiences who are minors, consider not showing adult ads on your website. Ads promoting other crypto services will be your best bet here.
Understand the different ad formats that will work on your website. Choose payment models wisely and adopt header bidding to ensure maximum revenue from the ads.
Affiliate marketing has been a classic earning method for publishers for a long time. It's nothing but recommending other businesses' crypto products/services to your audience in exchange for commission.
You begin by joining crypto affiliate programs that are relevant to your specific niche. For instance, NFT bloggers can join NFT affiliate programs. This ensures you only show what your audience is interested in. Consider programs that offer high commission rates and disclose all the terms and commissions related to payouts.
For promotions, you can either add banners to your blogs or write review posts talking about it. You'll earn commission once someone uses your unique affiliate code/link to promote.
Another method to monetize a cryptocurrency blog is through sponsored posts. You can partner up with crypto brands and businesses to create dedicated blog posts that highlight their services. These usually include reviews, tutorials, or comprehensive guides on how it benefited the publisher (and can benefit others in a similar way).
To get started, you need to reach out to brands that are willing to partner with you. If you have a popular blog known by many, then brands might reach out to you themselves for partnerships. But it's always best to take initiative to get the best deal. Plus, since prices for sponsored posts are usually fixed, make money sure you negotiate well.
While you promote others' products and services, start building up your own on the side. You can make digital products like e-books, online courses, templates, printables, or maybe even your own crypto coin. Or, you can start providing services like crypto asset management, freelance writing, or consulting.
This method does require initial effort on the part of the publisher, but you start earning a lot with time. There's no need for high traffic if your offers are valuable enough. Plus, since you're not reliant on third parties to earn money from traffic, you gain control over your income. The revenue from your sales will act as passive income.
Adding a paywall is another way to monetize a cryptocurrency blog. Here, you keep some of your content for free and put the rest under a paywall. Visitors have access to some content, but will have to pay to view the rest.
This method works well when your blog has a fan following that is completely invested in your content. Or when you're offering something unique to your visitors in terms of exclusive content, early access, and discounts.
Remember not to put all of your content under the paywall. Leave some out for new visitors to check out. They can further subscribe
An indirect way to monetize your cryptocurrency blog is by starting a newsletter. It's not much different than adding a paywall, except that newsletters are delivered directly to the user's inbox.
You can offer exclusive content or services in exchange for an upfront fee or a monthly subscription. It can be a powerful approach to build a long-term connection with your audience. But the only thing is that it's not that easy to get people to subscribe. Opt for this method only when you're sure people are going to pay for your newsletters.
Ultimately, the 'best' way to make money by monetizing a blog is one that suits you the best. Low-traffic blogs can start advertising or affiliate marketing. High-traffic and established blogs will find it easy with any method they use. We will also recommend that you keep working on enhancing the quality of your blog. Write original and interesting content and implement SEO techniques to make it rank higher. Consistent efforts will get you to the top, and more visitors will lead to higher earnings.
Ans. Yes, you can monetize a cryptocurrency blog just as you would monetize any other website blog.
Ans. While there's no certain answer, consider having 1,000 to 5,000 monthly visitors on your blog before monetizing.
Ans. You can offer empty advertising space on your blog by joining an ad network or SSP (supply-side platform).
Ans. Yes, it's possible to monetize a low-traffic blog. You can start affiliate marketing, advertising, or selling digital products.
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