What to Expect When You Hire a Facebook Ads Agency

In today's digital-first marketplace, Facebook remains one of the most powerful platforms for reaching new audiences, building brand awareness, and driving real business results. But creating and managing successful Facebook ad campaigns is both an art and a science — which is why many businesses turn to a Facebook ads agency to get the job done right.

If you’re considering hiring a Facebook ads agency but aren’t quite sure what to expect, this guide will walk you through the entire process — from onboarding to campaign results — and help you understand how the right agency can take your marketing to the next level.

1. Strategic Consultation and Goal Setting

The first step with any professional Facebook ads agency is a discovery phase. During this consultation, the agency will get to know your business, brand, target audience, products or services, and — most importantly — your goals.

Are you looking to increase brand awareness? Drive more traffic to your website? Generate leads? Or boost e-commerce sales? The agency will use this information to design a tailored Facebook advertising strategy.

At this stage, you should expect discussions around:

• Budget and expected return on ad spend (ROAS)
• Key performance indicators (KPIs)
• Your current marketing efforts and analytics
• Competitive landscape

This strategic clarity ensures everyone is aligned before the first ad ever goes live.

2. Audience Research and Targeting

One of the biggest benefits of hiring a Facebook ads agency is their ability to pinpoint your ideal customers. Facebook’s ad platform offers highly detailed targeting options — from demographics and interests to behavior and past engagement

A professional agency will:

• Create custom and lookalike audiences
• Use your existing customer data to refine targeting
• Set up pixel tracking for retargeting
• Continuously test and tweak audience segments

The goal is simple: get your ads in front of the people most likely to take action.

3. Ad Creative Development

A Facebook ad is only as good as its creative. That means compelling visuals, engaging copy, strong calls-to-action (CTAs), and a clear value proposition.

A Facebook ads agency will handle:

• Graphic design and/or video production
• Writing attention-grabbing headlines and ad text
• Creating A/B versions for split testing
• Ensuring the message is aligned with your brand tone

Great creative not only increases click-through rates (CTR), but also improves your quality score — helping you spend less and earn more.

4. Campaign Setup and Launch

Once the audience targeting and creative assets are approved, your Facebook ads agency will handle the technical setup of your campaign within Facebook Ads Manager. This includes:

• Setting up the campaign objective (traffic, conversions, leads, etc.)
• Defining ad sets and budgets
• Choosing placements (e.g., News Feed, Instagram, Stories)
• Installing Facebook Pixel on your website for tracking

The agency ensures your campaign is structured properly to drive results and track performance.

5. Continuous Monitoring and Optimization

One of the major advantages of working with a Facebook ads agency is ongoing campaign management. Facebook ads aren’t a “set it and forget it” channel. They require constant testing, tweaking, and scaling.

Your agency will:

• Monitor KPIs like CPC, CTR, conversion rate, and ROAS
• Pause underperforming ads and scale top performers
• Adjust bids and budgets as needed
• Refresh creatives to avoid ad fatigue
• Update targeting based on performance data

This level of active management is what turns good campaigns into great ones.

6. Transparent Reporting and Insights

Expect your Facebook ads agency to deliver clear, easy-to-understand reports — usually on a weekly or monthly basis. These reports should go beyond surface-level metrics and give you real insights into what’s working and why.

A good report includes:

• Total spend vs. total revenue
• Breakdown of ad performance by audience and creative
• Conversion tracking and lead quality
• Strategic recommendations for improvement

These insights help you make informed decisions and align your ad strategy with overall business goals.

7. Long-Term Strategy and Scaling

The best Facebook ads agencies don’t just focus on short-term wins — they work with you to build a scalable growth plan. As your business evolves, your ad strategy should evolve too.

That means:

• Expanding into new markets or audience segments
• Integrating Facebook ads with other channels like Google or email
• Creating sales funnels and lead nurturing sequences
• Testing new formats like Reels, Messenger, or dynamic product ads

With a growth-focused Facebook ads agency, you can keep building momentum month after month.

Final Thoughts

Hiring a Facebook ads agency is one of the smartest investments you can make for your business — if you choose the right partner. From crafting high-converting ads to providing real-time optimizations and strategic guidance, an experienced agency does more than manage campaigns — they drive growth.

Whether you're struggling with underperforming ads or looking to scale your business through paid social, partnering with a Facebook ads agency gives you the expertise, tools, and insights needed to turn advertising into predictable revenue.