Which Is Better for Hotel Ads: Outbrain vs 7Search PPC?

The hotel industry has always been highly competitive, and the digital age has made it even more challenging to stand out. As online travel advertisements and digital marketing campaigns evolve, hotel owners and marketers are increasingly relying on advanced advertising platforms to drive bookings. Among these platforms, Outbrain and 7Search PPC have emerged as prominent choices. But which one is better for hotel ads?

In this article, we will compare Outbrain and 7Search PPC based on their effectiveness, features, and benefits for hotel ads. We will explore how each platform works, and which is better for driving targeted traffic, increasing bookings, and improving ROI. Additionally, we will touch on the broader concept of tour and travel advertisement to contextualize how both options fit into the wider world of travel ads and travel advertising.

What Are Hotel Ads and Why Are They Important?

Hotel ads are a form of online advertisement designed to promote hotels, resorts, or accommodations to potential travelers. These ads are typically featured on search engines, social media platforms, and travel-related websites. The goal is to increase visibility, attract bookings, and generate revenue for the hotel.

The effectiveness of hotel ads directly correlates with their ability to reach the right audience at the right time. Travel ads are particularly effective in capturing the attention of people actively planning trips or looking for accommodation options. With millions of travelers searching for hotels online, choosing the right advertising platform can make a significant difference in terms of visibility and conversions.

Outbrain: What Is It and How Does It Work for Hotel Ads?

What Is Outbrain?

Outbrain is a content discovery platform that specializes in promoting native advertisements. These ads appear as recommended content on websites, often at the bottom of articles, in the form of "Sponsored" links or recommendations. Outbrain is widely known for its sophisticated targeting methods, making it a popular choice for businesses in the travel industry, including hotels.

How Does Outbrain Work for Hotel Ads?

Outbrain’s algorithm uses artificial intelligence and machine learning to place ads based on user interest and behavior. For hotel ads, this means targeting individuals who have demonstrated an interest in travel, hotel stays, or other related content. Outbrain is highly effective for driving traffic to your website by offering visitors content they find relevant and engaging.

Outbrain’s native advertising format blends seamlessly with the content of the website, which can lead to higher engagement and click-through rates. Additionally, Outbrain can be highly effective in tour and travel advertisement by reaching users in their discovery phases when they are researching trips, destinations, and accommodations.

Advantages of Outbrain for Hotel Ads

1. Targeted Audience Reach: Outbrain's sophisticated targeting capabilities allow hotels to reach highly specific audiences based on their interests, behaviors, and browsing history.
2. Native Ads: Native ads blend with the website’s content, making them less intrusive and more likely to be engaged with.
3. Cross-Platform Reach: Outbrain partners with a large number of premium publishers, ensuring that hotel ads appear on a wide array of trusted websites, enhancing credibility.
4. Engagement Metrics: Outbrain provides robust analytics, allowing hoteliers to track the performance of their campaigns and adjust strategies for better ROI.

Disadvantages of Outbrain for Hotel Ads

1. Higher Cost: Outbrain’s bidding system can sometimes be more expensive compared to other platforms, especially if targeting competitive travel markets.
2. Limited Conversion Tracking: While Outbrain provides good engagement metrics, its conversion tracking tools are not as refined as some other PPC options, which could make it harder to optimize the funnel from click to booking.

7Search PPC: What Is It and How Does It Work for Hotel Ads?

What Is 7Search PPC?

7Search PPC is a pay-per-click (PPC) advertising platform designed for businesses to display ads on search engines, websites, and across a network of partner sites. Unlike Outbrain, which specializes in native content ads, 7Search PPC primarily focuses on search engine marketing, enabling advertisers to bid for ad placement based on relevant keywords.

For hotel ads, 7Search PPC allows advertisers to target users who are actively searching for travel options, including specific hotels, destinations, and accommodation types. 7Search PPC is often used to target users who are closer to making a booking decision.

How Does 7Search PPC Work for Hotel Ads?

7Search PPC operates similarly to Google Ads. Advertisers choose specific keywords related to their hotel and target audience. These keywords could be terms like “best hotels in [city]” or “luxury beach resorts.” When users search for these keywords, 7Search PPC will display your hotel ads on relevant search results and partner websites.

This platform also allows you to create custom ad copy and landing pages, making it ideal for hoteliers who want to drive direct bookings. The pay-per-click model ensures that you only pay when someone interacts with your ad, which can lead to better control over your advertising budget.

Advantages of 7Search PPC for Hotel Ads

1. Keyword Targeting: By selecting the right keywords, hotels can directly target travelers who are actively searching for accommodation options in specific destinations.
2. Control Over Ad Copy: 7Search PPC allows advertisers to create customized ad copy that can be tailored to the specific offers, features, and promotions of a hotel.
3. Scalability: 7Search PPC offers a flexible budget model, allowing hotels to scale their campaigns up or down based on performance.
4. Conversion-Focused: 7Search PPC is great for driving conversions since it targets users who are already in the consideration phase, increasing the likelihood of immediate bookings.

Disadvantages of 7Search PPC for Hotel Ads

1. Limited Reach: While 7Search PPC offers targeted ad placements, it does not have the same expansive reach as Outbrain’s native content network.
2. Learning Curve: The platform’s keyword-based bidding system may require a bit of time to master, especially for new advertisers in the hotel industry.
3. Ad Fatigue: Users who frequently search for travel-related terms may experience ad fatigue, which can decrease engagement over time.

Comparing Outbrain and 7Search PPC for Hotel Ads

Target Audience and Reach

Outbrain excels in reaching a broad audience, especially those who are casually browsing travel-related content or discovering new destinations. It’s a great platform for building brand awareness and generating interest among users who may not be actively looking for hotel accommodations but are in the travel planning process.

On the other hand, 7Search PPC targets a more direct audience. People searching for specific hotels, destinations, or travel options are more likely to be ready to book, making 7Search PPC an excellent choice for immediate conversions and targeting high-intent users.

Cost and ROI

While Outbrain may have a higher initial cost due to its premium native content placements, it can provide strong engagement if managed effectively. The cost-effectiveness of Outbrain largely depends on the hotel’s location, targeting strategy, and campaign goals.

7Search PPC offers a more straightforward pay-per-click model, which can be more affordable and manageable for smaller hotels or those with a limited advertising budget. However, the competition for popular travel keywords can still drive up costs.

Ease of Use

Outbrain offers a more automated, AI-driven approach to targeting and ad placement, while 7Search PPC requires more hands-on management, particularly in selecting the right keywords and optimizing ad copy.

Best Platform for Different Hotel Types

• Outbrain is best suited for hotels aiming to build brand recognition and engage with potential customers early in the booking journey.
• 7Search PPC is ideal for hotels that want to focus on direct conversions and target travelers who are already actively searching for accommodations.

Conclusion

When deciding between Outbrain and 7Search PPC for your hotel ads, it’s important to consider your specific goals, budget, and target audience. Outbrain is a powerful tool for creating engaging, native content that appeals to potential travelers in the discovery phase, while 7Search PPC excels at driving immediate bookings by targeting users who are already searching for hotels or travel options.

For a balanced approach, many hotel marketers find it beneficial to use both platforms in tandem, combining the awareness-driving power of Outbrain with the conversion-focused capabilities of 7Search PPC. This way, they can maximize their reach and impact in the highly competitive travel advertising space.