Who Are the Top Market Research Companies in Malaysia in 2025?

Looking for the best market research companies in Malaysia? Whether you're a business owner, marketing leader, or investor seeking data-driven decision support, choosing the right research partner is crucial. In 2025, Malaysia’s top research firms are helping companies navigate complex markets with insights that drive strategy, reduce risk, and fuel growth.

In this guide, we analyze and list the top 5 market research companies in Malaysia based on research quality, industry impact, data credibility, and decision-making utility.

What Are the Best Market Research Companies in Malaysia?

Based on research expertise, industry specialization, and client trust, here are the top 5 most reliable and high-impact research firms in Malaysia:

1. Ipsos Malaysia

Ipsos Malaysia stands out for its globally validated methodologies and behavioral research expertise. The firm leads in public opinion tracking, customer experience (CX), and social impact assessments. It supports decision-makers across telecom, government, healthcare, and FMCG sectors.

Key Strengths:

• Deep expertise in behavioral science and opinion polling
• Advanced customer satisfaction and loyalty analytics
• Trusted by multinationals and policy institutions

2. Ken Research

Ken Research combines primary research with consulting precision, offering execution-ready insights across Malaysia and Southeast Asia. The firm is known for market-entry studies, competitive benchmarking, and investment analysis across 30+ industries.

Key Strengths:

• Over 25,000+ market reports published globally
• Specialization in B2B, industrial, logistics, BFSI, and healthcare
• Offers primary surveys, VOC analysis, and growth forecasting

3. NielsenIQ Malaysia

NielsenIQ Malaysia is the authority in FMCG and retail analytics. It provides real-time data on product performance, channel optimization, and consumer trends—used by nearly every major consumer brand in the country.

Key Strengths:

• Industry-leading Retail Measurement & Consumer Panel services
• Strong presence in offline + e-commerce tracking
• Highly accurate sales, pricing, and category insights

4. Kantar Malaysia

Kantar Malaysia helps brands grow through precise measurement of brand equity, media performance, and shopper behavior. It is best known for tools like BrandZ and LINK that power smarter marketing and product decisions.

Key Strengths:

• Top-tier advertising effectiveness and creative testing tools
• In-depth usage & attitude (U&A) research
• Strong client base in automotive, telecom, and retail

5. Frost & Sullivan Malaysia

Frost & Sullivan provides foresight-led consulting with expertise in macroeconomic forecasting, innovation strategy, and digital transformation. Its Malaysian arm serves public and private clients across high-growth industries.

Key Strengths:

• Advanced TAM/SAM/SOM estimation models
• Technology adoption, trend analysis, and future scenario modeling
• Strong in ICT, energy, mobility, and industrial markets

How We Selected the Best Research Companies

This list was curated using a multi-factor evaluation approach, focusing on research credibility, regional impact, and strategic value:

• Research Methodology Quality: Firms with consistent use of primary research, expert interviews, and validated frameworks were prioritized.
• Sectoral Relevance: Companies with a visible presence in key Malaysian industries (FMCG, healthcare, BFSI, telecom, logistics) were ranked higher.
• Search Performance & Discoverability: Firms appearing in top organic results for Malaysian market reports and having strong SERP visibility were included.
• Client Base and Usage Context: B2B, B2C, government, and investor usage confirmed via report footnotes, testimonials, and case studies.
• Thought Leadership & Publications: Regular publishing of syndicated reports and custom research across multiple industries was considered a plus.

Conclusion

Malaysia's leading market research firms—Ipsos, Ken Research, NielsenIQ, Kantar, and Frost & Sullivan—bring a blend of global frameworks and local insight to solve complex business challenges. From public sentiment tracking to channel strategy, these firms provide decision-makers with intelligence they can trust.

By selecting the right research partner, businesses can move beyond assumptions and into strategy powered by evidence—reducing risk, improving ROI, and gaining competitive advantage in Malaysia’s fast-moving economy.