Why is a product wall required in a Scrum project?

In a Scrum framework, the product manager plays a vital role in product development. Therefore, the product manager utilizes multiple tools to maintain the team and to understand the development process. In this regard, the product wall is one of the essential tools that help the product manager in their work. It is a graphic story of product development, which includes the stages of discovery involved in creating a product. Thus, you can consider the product wall as a visual picture of your product lifecycle. It enables team members to collaborate and achieve the shared goal. PSM Certification can help the individual understand Scrum and its processes.

In this blog, we will examine the product wall in detail, including its benefits and how to create one for your project. Read the article to gain a proper understanding of the process.

What is a Product Wall?

It can be considered a physical or digital display that delivers a visual representation of the entire product lifecycle. It offers a visual representation of the initial concept of the product release journey. Product managers can use the tool to discuss the product's growth with the team and other key stakeholders. The product wall tells the whole story of the product's development in the form of a timeline or series. A product wall can encompass various vital stages of product development, including study, design, development, testing, beta releases, and production releases. It will be easy for you to see where your product is in the process at this time.

Benefits of Using Product Wall

Utilizing the product wall in the product development lifecycle has numerous uses:

● It encourages clarity and collaboration by providing a shared space. Hence, team members can visualize the ongoing project status.

● The tool enhances team communication and collaboration. The visual tool helps teams determine which jobs are of priority and utilize resources effectively to achieve the goal.

● The product wall can be updated to display the project's progress, following the timeline and showing real-time updates.

● The tool often incorporates additional information regarding company vision, product strategy, and a holistic view of the product portfolio.

● The tool's interactive nature enables team members to collaborate and work together throughout the development and promotion processes.

How to Create a Product Wall?

You can follow the steps in developing an effective product wall-

Set a Foundation

It is essential to designate a specific area for the product wall. It should be visible to all departments and must be easily accessible. Typically, the foundation step aims to set the stage for a short explanation of the organization’s vision, roadmap, product strategy, development progress, recent releases, and beta testing.

Creating the Product Wall

Initially, create the shelves to represent the various stages of your product development process. After that, adding products on the shelves offers a visual presentation of different features in progress. A product manager can easily identify which features are in beta testing and which features have already been released. It also focuses on preventing overburden by setting limits on the features in the process.

Improving Visibility

The primary objective of creating a product wall is to establish a comprehensive product landscape. It incorporates detailed information regarding product progress, helping stakeholders understand the exact condition of the product development. It is necessary to write down the product plan on the product wall. List your major projects, the people you want to reach, and the way you plan to beat the competitors. During the development process, this strategy layer enables teams to make informed choices. This way, each project has a tangible impact on helping the company achieve its goals.

The Product Wall should also include information about ongoing market analysis. What you learn from users, the market, or comparing your goods to others on the market could be included here. Sharing these facts helps teams understand how things are changing, making them more open to new ideas.

Enhancing Communication

It is more interesting when you make the Product Wall for your product development process. Anyone in the company can use the tool at any time to look at plans and project details. Team members can perform their jobs more effectively because they have access to all the necessary information about the project. This enables the immediate retrieval of specific information, fostering openness and continuous teamwork. The Product Wall is a great place to find information, as it features dynamic elements that make it clear and engaging.

Conclusion

A well-kept product wall has more than just a picture of how something is made. This also helps the team stay aligned and work together more effectively. The wall also keeps the company focused on its goals and makes sure that everyone on the team knows how to build things. In Scrum, product managers can maintain organization and ensure a smooth workflow by utilizing a product wall. In this way, CSPO Certification can help individuals learn more about prioritizing items on their product backlog, which in turn enables them to plan their backlog effectively.