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Written by Rarete Jewelry » Updated on: June 18th, 2025
Toi et Moi — meaning "You and Me" in French — is more than just a phrase. In the jewelry world, it's a statement of romance, symbolism, and connection. While traditionally recognized as a popular style for engagement rings, Toi et Moi necklaces are now stealing the spotlight, especially in the world of celebrity fashion. With their elegant two-stone design and deep personal meaning, these necklaces have become a red carpet staple and a favorite among trendsetters.
But why is this historic jewelry piece suddenly dominating celebrity jewelry boxes and magazine covers?
Let’s explore what makes the Toi et Moi necklace trend so powerful in 2025 and why it shows no signs of slowing down.
At the heart of the Toi et Moi design is the concept of two stones, representing two souls coming together. Each gemstone stands on its own — unique in color, shape, and size — but they sit side-by-side, symbolizing harmony and love. Originally popularized in rings (famously by Napoleon Bonaparte when he proposed to Josephine in 1796), the style has gracefully evolved into Toi et Moi necklaces, offering a versatile, everyday way to wear this romantic message.
In celebrity culture, where love stories and relationships are often in the spotlight, the "you and me" symbolism resonates deeply. It’s more than a fashion statement — it’s a personal one.
Some of the world’s biggest style icons have embraced the Toi et Moi look:
Kylie Jenner was spotted wearing a diamond and emerald Toi et Moi necklace layered over a minimal black dress. The contrast of the two gemstones drew fans’ attention immediately on Instagram.
Hailey Bieber showed off a custom-made Toi et Moi necklace gifted by Justin Bieber, combining their birthstones — a delicate and meaningful touch that sparked thousands of fan comments.
Zendaya, known for reviving vintage-inspired styles, wore a modern take on the Toi et Moi necklace with mismatched pearls and sapphires during a fashion week event.
These moments don’t just create trends — they create emotional connections with fans. And when celebrities attach love, sentiment, or personal stories to a piece, it adds irresistible charm and market value.
In today’s market, personalization is key. Consumers (especially Millennials and Gen Z) want jewelry that tells their story.
The Toi et Moi necklace offers endless options:
This flexibility allows designers to create unique, one-of-a-kind pieces, and celebrities are leading this personalization wave. When fans see a star like Rihanna or Blake Lively wearing a piece designed around their child’s birthstone or a memorable event, they’re inspired to seek their own versions.
The Toi et Moi style beautifully bridges the gap between old-world elegance and modern chic.
Its origin in 18th-century France gives it a vintage aura. Still, today’s designers reinterpret the look with minimalist settings, asymmetrical stone cuts, and even mixed media like enamel or ceramic, making it feel fresh and updated.
For celebrities and fashion influencers, this makes the Toi et Moi necklace ideal for both formal and casual wear. Whether it’s paired with a silk gown or layered over a plain white tee, the piece always makes a statement.
Today’s jewelry trends are all about meaning and story. Consumers want more than aesthetics — they want emotional value. In interviews, many celebrities mention why they wear a certain necklace: it reminds them of a loved one, marks a milestone, or symbolizes a turning point in their life.
The Toi et Moi necklace, by design, tells a story. Each stone can represent:
In a world flooded with fast fashion, jewelry that tells a story is standing out — and Toi et Moi perfectly fits this movement.
While often seen as romantic jewelry, Toi et Moi necklaces are also becoming gender-neutral, thanks to simple chains and bold geometric stones. Designers like David Yurman and Bvlgari have created unisex versions that celebrities across the gender spectrum are wearing.
Also, the necklace’s simple structure makes it ideal for layering — another celebrity trend. Stars often stack it with chokers, chunky chains, or other pendant necklaces, giving it a more editorial, high-fashion look.
Some standout stone pairings worn by celebrities include:
Each pairing offers a different mood and message, allowing stars and stylists to use jewelry as an extension of their identity or brand.
With sustainability becoming a major concern, lab-grown gemstones and recycled metals are gaining popularity — especially among eco-conscious celebrities. Many Toi et Moi necklaces now feature lab diamonds or ethically sourced stones.
Stars like Emma Watson and Billie Eilish are vocal about their sustainable fashion choices, making pieces like the Pear Toi et Moi Necklace even more relevant when made from ethical materials.
The Toi et Moi necklace isn’t just trending — it’s transforming the way we view romantic and personalized jewelry. Its timeless design, celebrity endorsements, customizable nature, and emotional storytelling all contribute to its meteoric rise in fashion.
Whether it’s seen gracing a red carpet, posted on a celebrity’s Instagram, or gifted in a private moment of love, the Toi et Moi necklace proves that meaningful jewelry will never go out of style.
In a world craving connection and authenticity, the message of “You and Me” shines brighter than ever.
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