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Written by stanley huds » Updated on: November 19th, 2024
IMARC Group’s report titled “Women’s Activewear Market Report by Product Type (Top, Bottom, Sweatpants, Shorts, Skirts and Skorts, Yoga Pants and Leggings, Outerwear, Jackets, Hoodies and Sweatshirts, Innerwear and Swimwear, and Others), Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, and Others), Distribution Channel (Online, Offline), and Region 2024-2032”. The global women’s activewear market size reached US$ 192 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 311 Billion by 2032, exhibiting a growth rate (CAGR) of 5.45% during 2024-2032.
Grab a sample PDF of this report: https://www.imarcgroup.com/womens-activewear-market/requestsample
Factors Affecting the Growth of the Women’s Activewear Industry:
Health and Wellness Trend:
As more women are prioritizing their health and fitness, there is a rise in their participation in physical activities like yoga, running, cycling, and gym workouts. This participation in active lifestyles is catalyzing the demand for suitable activewear. In addition, the health and wellness trend encompasses a variety of activities, ranging from high-intensity workouts to mindful practices like yoga and Pilates. This diversity requires a wide range of activewear products, catering to different types of exercises and comfort levels.
Fashion and Comfort Fusion:
The blend of fashion and comfort is leading to the creation of activewear that is suitable for a variety of settings, ranging from the gym to casual social gatherings. This versatility appeals to consumers who seek value in purchases that serve multiple purposes. Moreover, people are becoming more style-conscious and prefer activewear that reflects their personal style and fashion preferences. This demand is encouraging brands to offer a wider range of designs, colors, and prints in activewear.
Technological Advancements:
Innovations in fabric technology are leading to the development of advanced materials that enhance athletic performance. Features like moisture-wicking, quick-drying, and breathable fabrics help in regulating body temperature and keeping the wearer dry and comfortable during workouts. Advancements are also enabling the production of eco-friendly activewear using sustainable materials and processes. This not only appeals to environment conscious consumers but also aligns with global efforts to reduce the environmental footprint of the fashion industry.
Leading Companies Operating in the Global Women’s Activewear Industry:
Women’s Activewear Market Report Segmentation:
By Product Type:
Bottoms represent the largest segment as bottoms, such as leggings and shorts, are the most versatile and widely used items in women's activewear.
By Fabric:
● Polyester
● Nylon
● Neoprene
● Polypropylene
● Spandex
● Cotton
● Others
Polyester accounts for the majority of the market share due to its durability, moisture-wicking properties, and ability to retain shape.
By Distribution Channel:
Offline exhibits a clear dominance in the market owing to consumer preferences for trying on activewear for fit and comfort before purchasing.
Regional Insights:
North America leads in the women's activewear market on account of the high participation rates in sports and fitness activities, coupled with a strong presence of leading activewear brands in this region.
Global Women’s Activewear Market Trends:
Consumers are favoring eco-friendly and sustainable activewear, leading to a rise in products made from organic, recycled, or sustainable materials. Innovations in fabric technology, such as moisture-wicking, quick-dry, and stretchable materials, are enhancing the functionality and comfort of activewear.
Brands are focusing on inclusive sizing and promoting body positivity, catering to a wider range of body types and encouraging self-acceptance.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC Group’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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