Women's Swimwear Trends Inspired by Celebrities in 2025

As summer 2025 heats up, women's swimwear is making bold moves, fueled by celebrity style, sustainable fashion, and brands that are reshaping the industry. From red carpet-ready resort looks to minimalist beachwear seen on Instagram influencers, the swimwear scene is more vibrant and conscious than ever before.

This year, the spotlight isn't just on style, it’s on meaningful style. Thanks to forward-thinking labels like August Society, eco-friendly and fashion-forward designs are dominating the beaches and beyond. Let’s explore the top women's swimwear trends of 2025, straight from the A-listers’ style files and how you can shop the look sustainably.

1. Sustainable Swimwear Is the New Status Symbol

In 2025, celebrities aren’t just flexing designer tags. They’re showcasing their ethics. Stars like Zendaya, Emma Watson, and Lizzo have all been spotted wearing eco-friendly swimwear from sustainable brands.

This is where August Society shines. As a leading name in conscious fashion, August Society creates stunning women’s swimwear from regenerated materials like ECONYL® (nylon made from ocean waste). Their minimalist silhouettes and earthy palettes perfectly match today’s sustainability-first attitude.

2. High-Waisted Bikinis Are Still Queen

High-waisted bikini bottoms continue to reign in 2025, thanks to their flattering fit and retro-meets-modern appeal. Celebrities like Hailey Bieber and Kendall Jenner are sporting high-cut versions that elongate the legs while offering more coverage around the midsection.

Brands like August Society take it a step further with high-waisted bottoms that sculpt and support, offering the perfect balance between comfort and chic. They’re a go-to for fashion-forward yet body-loving looks.

Why it works: High-waisted styles flatter a variety of body types and offer added confidence without compromising on style.

3. All-Black Swimwear Is a Celebrity Favorite

Timeless, elegant, and effortlessly cool, black swimwear is always in style. In 2025, it's having a high-fashion moment, thanks to celebs like Rihanna, Gigi Hadid, and Deepika Padukone, who’ve all embraced black one-pieces and bikinis on their island getaways.

August Society Jet Black collection features sleek designs made from sustainable fabrics that feel luxurious and look incredible. These suits are perfect for beach clubs, yacht days, or minimalist beach vibes.

Style Note: A black swimsuit is a blank canvas - add gold accessories or a sheer sarong for a glamorous finish.

4. Bold Florals and Tropical Prints Are Back

Celebrities are embracing bold, oversized floral prints again, with influencers like Priyanka Chopra Jonas and Camila Cabello showing off tropical patterns that scream vacation mode.

August Society’s vibrant prints are inspired by nature and made with non-toxic dyes. Their floral collections are perfect for women who want to make a splash, ethically and fashionably.

Pro tip: Pair bold prints with neutral sandals and a wide-brim hat to balance the look.

5. Swimwear That Doubles as Daywear

The rise of swimwear-meets-streetwear is undeniable in 2025. Think structured one-pieces worn as bodysuits with jeans, or bikini tops styled under blazers. Dua Lipa, Rosé from BLACKPINK, and Alia Bhatt have all rocked this trend effortlessly.

August Society designs its women’s swimwear with multi-functionality in mind. Their scoop-neck one-pieces and bandeau tops are crafted for seamless transitions from beach to brunch.

How to wear it: Tuck your one-piece into wide-leg trousers and add a belt for a sleek, city-ready outfit.

6. Sun Protection is a Style Statement

With growing awareness of skin health, celebrities are opting for UPF-rated swimwear that offers both protection and polish. Long-sleeved rash guards, full-coverage tops, and surf suits are all over social media, endorsed by stars like Nicole Kidman and Anushka Sharma.

August Society offers a gorgeous range of sun-protective swimwear made from recycled fabrics, ideal for women who love water sports or extended sun exposure. Their rash guards are breathable, stylish, and reef-safe.

Why it matters: UPF swimwear protects your skin without needing to constantly reapply sunscreen, smart and stylish!

7. Minimalist Neutrals & Soft Earth Tones

The neutral palette trend continues into 2025, offering calming hues like sand, olive, terracotta, and cream. Inspired by nature, these tones are a favorite among celebs like Jennifer Aniston, Yara Shahidi, and Kriti Sanon.

August Society's nature-toned swimwear collection is inspired by earthy elements and crafted in muted, universally flattering shades. These minimalist styles embody effortless luxury and timeless appeal.

Perfect For: Capsule wardrobes, sustainable fashion lovers, and beach minimalists.

8. Instagrammable Cover-Ups & Matching Sets

Cover-ups are no longer just a practical necessity - they're a key part of a celebrity swimwear ensemble. From flowing kaftans to mesh dresses and coordinated sarongs, celebs are styling their beach looks for the camera.

August Society offers matching swimwear and cover-up sets, designed to help you look polished and photo-ready, whether you're on a beach vacation or a rooftop pool.

Packing Tip: Coordinated sets save space and make outfit planning easier for travel.

Why August Society Is the Celebrity-Approved Choice

More than just another swimwear label, August Society is a pioneer of responsible design. Their commitment to:

Sustainable fabrics (like ECONYL® and REPREVE®)

• Ethical production
• Timeless design
• Functional versatility

…makes them a standout brand for today’s style-conscious and sustainability-driven consumers.

Celebrities and influencers who care about the planet and their wardrobe are turning to brands like August Society to match their values with their visual style. And you can too.

Final Thoughts: Make Celebrity Style Your Own

Women’s swimwear in 2025 is all about confidence, conscious choices, and expressive style. Whether you love the simplicity of neutrals or the vibrance of tropical prints, there’s a way to bring celebrity-inspired looks into your personal beachwear collection - without compromising your ethics or comfort.

August Society offers that rare combination: a brand rooted in sustainability, yet endlessly fashionable. So as you prep your swim wardrobe for summer, look to the stars for inspiration and to August Society for swimwear that truly delivers.