Create data-driven marketing videos with AI-powered editing
InVideo is a cloud-based Video AI editor that combines template-driven editing, text-to-video automation, and stock assets for marketers and creators; it's best for solo creators and small teams who need fast social videos at a subscription-friendly price, with a free tier for basic use and paid plans that remove watermarks and add exports and team features.
InVideo is a Video AI platform that converts text, scripts, and templates into shareable videos for social, ads, and marketing. It pairs automated text-to-video, a template library, and simple timeline editing so marketers and small teams can produce short videos quickly. Key differentiators include its 5,000+ templates, built-in stock media, and an AI script-to-video flow that maps text to scenes. Pricing is accessible: a free plan with limitations plus mid-range monthly and annual plans to remove watermarks and unlock higher export quotas.
InVideo is a browser-based Video AI and online video editor launched to democratize short-form video production. Founded as a startup focused on marketing teams and creators, it positions itself between simple clip-makers and full desktop NLEs by offering template-led workflows and automated scene generation. The core value proposition is to let non-editors produce branding and social videos quickly using guided templates, a script-to-video AI assistant, and bundled stock assets. InVideo emphasizes speed-to-publish for social platforms rather than advanced timeline compositing or feature film work.
Feature-wise, InVideo offers a script-to-video workflow that turns text or article links into scene suggestions, complete with suggested visuals and on-screen text. The platform includes more than 5,000 prebuilt templates across verticals, plus an assets library of stock video, images, and music from partners that you can drag into the timeline. The editor includes a multi-track timeline with trimming, transitions, speed controls, and brand kit support for logos and color palettes. Another notable capability is automated text-to-speech with multiple voice options and adjustable speech pacing, plus the ability to export in common resolutions for social channels.
Pricing is tiered: the Free plan lets you export videos with an InVideo watermark, access many templates, and create up to a limited number of videos per month. The Paid Individual (often called Business/Creator) plan removes watermarks, raises monthly export limits, and enables access to premium templates and assets; InVideo currently lists a monthly and discounted annual price for this tier. The Team/Unlimited plan (or Enterprise) adds collaborative features, higher asset allowances, and priority support; larger organizations can request custom Enterprise pricing with extra seats and SSO. Exact prices vary with promotions and regional billing, so verify current monthly and annual figures on invideo.io.
InVideo is used by social media managers producing daily short posts, and by small agencies creating client ad variations; for example, a Content Manager at an ecommerce brand uses InVideo to produce 30 product clips per month for Instagram, while a Paid Media Specialist generates multiple 15-second ad variants from one script. It fits workflows where speed and template consistency matter more than frame-accurate editing. For teams needing frame-accurate compositing, color grading, or advanced audio mixing, a desktop NLE like Adobe Premiere Pro offers deeper control but with a steeper learning curve and higher cost.
Three capabilities that set InVideo apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | Exports with InVideo watermark, limited premium assets, monthly export cap | Individuals testing templates and basic social clips |
| Business / Creator | $15/month (billed annually) or $30/month | Remove watermark, higher monthly exports, access to premium media | Solo creators needing regular branded exports |
| Unlimited / Team | $30+/month per seat (billed annually) or $60+/month | Unlimited/large export quotas, team seats, priority support | Small teams producing high-volume client videos |
| Enterprise | Custom | Custom quotas, SSO, account management, SLAs | Agencies and enterprises requiring scale and security |
Copy these into InVideo as-is. Each targets a different high-value workflow.
Role: You are an InVideo script-to-video assistant optimizing a single 120–200 word marketing script into five unique 15-second social clips for brand channels. Constraints: produce five variants with unique hooks, keep vertical 9:16, include a clear CTA in the last 3 seconds, use placeholder {BRAND_NAME} and {BRAND_COLOR_HEX}. Output format: JSON array of 5 objects with fields: clip_id, runtime, scene_breakdown (time-coded lines), on-screen_text, visual_suggestions (stock types), music_mood, suggested_template_tags. Do not assume assets; use placeholders like {LOGO}, {PRODUCT_SHOT}.
Role: You are an InVideo TikTok editor creating a high-retention 15-second vertical video for rapid engagement. Constraints: open with a 3-second hook, include three caption variations (max 100 characters), recommend 2 trending sound styles, specify on-screen text timings and 3 hashtag suggestions. Output format: bullet list with sections: Hook (first 3s), Full 15s script (time-coded), Shot list (camera moves/stock suggestions), Captions, Hashtags, Sound suggestions, Template tag. Keep language casual and under 15 words per on-screen text.
Role: You are a Paid Media Specialist creating ad variants from a single product brief {PRODUCT_NAME} for Facebook and Instagram. Constraints: produce 6 variants—two 6s bumper ads, two 15s conversions, two 30s brand/carousel style; include two headline options, one CTA, and one A/B element per variant (visual or copy). Output format: numbered list where each variant includes: length, headline A/B, 3-scene time-coded script, on-screen copy, recommended thumbnail frame, suggested template_tag, and primary KPI to test (CTR, CPM, CVR).
Role: You are an Ecommerce Video Producer converting a product brief into five 30-second promo videos for paid and organic channels. Constraints: each video must include Hero shot (2–4s), Feature highlight (3–4 scenes), Social proof (UGC or review quote), Final CTA; vertical and square variants called out; include required overlays: price, badge (e.g., 'Best seller'), and promo code placeholder. Output format: JSON list of 5 objects with fields: title, runtime, scene_breakdown (time ranges), overlay_texts, asset_list (images/video placeholders), suggested_stock_clips, music_mood, editing_notes.
Role: You are Head of Content building a launch video set for a new product launch across Instagram Reels, YouTube (longer), and LinkedIn; act as strategist and editor. Step 1: define primary KPI per channel (awareness, leads, demo requests). Step 2: produce three channel-specific scripts with scene-by-scene timing, voiceover script, hero imagery, and one paid ad variant per channel. Step 3: include distribution notes (ideal captions, CTAs, suggested posting cadence) and 3 experiment ideas (A/B test variables). Output format: nested JSON with strategy, scripts, distribution, and experiments. Use placeholders for brand assets.
Role: You are a Product Marketing Video Lead creating a 6-video onboarding series that teaches new users core workflows. Constraints: each video 45–75 seconds, focus on one learning objective, include a micro-quiz CTA, and a UI screen capture suggestion. Few-shot examples (match tone and length): Example 1: "Quick Setup — 60s: 0–8s: hook; 8–40s: walkthrough; 40–60s: CTA + next step." Example 2: "Sharing & Permissions — 50s: short problem, 3-step demo, tip, CTA." Output format: JSON array of 6 objects with fields: title, runtime, learning_objective, timecoded_script, visuals (UI steps + overlays), VO script, on-screen captions, assets_needed.
Choose InVideo over VEED.io if you prioritize template volume and a script-to-video draft workflow for high-volume social clips.
Head-to-head comparisons between InVideo and top alternatives: