Create, edit, and AI-enhance video content for teams
Kapwing is a web-based video creation and editing platform that combines traditional editing tools with AI features like automatic subtitles, background removal, and text-to-video; it's best for creators, marketing teams, and educators who need quick, browser-based video workflows and predictable pricing, starting with a free tier and paid plans for higher export limits and team collaboration.
Kapwing is an online video editing and Video AI platform for creating, editing, and repurposing short-form videos in the browser. It pairs a timeline editor with AI tools such as automatic subtitles, Smart Cut, and background removal to speed production. Kapwing’s key differentiator is its collaborative, cloud-first editor plus browser-based text-to-video and generative tools that require no downloads. It serves social media creators, small marketing teams, and educators who need fast edits and team workflows. Pricing is accessible: a free tier with limits and paid Pro/Team plans for higher exports and collaboration.
Kapwing is a cloud-first video creation and editing platform founded in 2018 that positions itself as an all-in-one browser-based studio for social video. It emphasizes web-native workflows so users can import assets, edit on a timeline, and export without installing native apps. Kapwing’s core value proposition is combining standard editing features (cut/trim, layers, transitions) with AI-assisted tools—subtitling, background removal, and text-to-speech—so non-designers can produce shareable videos quickly. The company markets toward creators and teams who need rapid iteration and cloud storage rather than heavyweight desktop editors.
Kapwing’s feature set mixes traditional and generative capabilities. Automatic subtitles (auto-generate captions) can transcribe audio and export SRT/embedded captions; Smart Cut and Auto-Trim detect silent gaps and offer batch trimming for multiple clips. Background removal works on images and short video clips using an AI segmentation model inside the editor. The Studio also includes text-to-speech voices, an image-to-video template generator, and a text-to-video beta that assembles clips and captions from script text. Collaboration features include shared Projects, comment threads, and role-based Team workspaces with asset libraries and brand kits.
Pricing starts with a Free tier that allows basic editing, exports with a Kapwing watermark, and lower-quality or limited exports (export length and monthly export caps apply). The Pro plan (listed on Kapwing’s site) is a paid monthly plan that removes watermarks, increases export limits, unlocks HD exports, brand controls, and longer project durations. Kapwing also offers a Team plan (monthly per-seat pricing) for shared workspaces, admin controls, and centralized billing. Kapwing provides custom Enterprise pricing for large organizations that need SSO and SLA-level support. Always check Kapwing.com/pricing for up-to-date exact dollars and any promotional discounts.
Kapwing is used by social media managers for creating captioned Instagram Reels and TikToks, by product marketers for short explainer videos, and by educators producing lecture clips. Example roles: a Social Media Manager using Kapwing to produce 20 captioned reels per month, and an E-learning Designer using Kapwing to batch-caption and brand 30 micro-lessons. For teams deciding between tools, Kapwing is often compared against Canva for quick social videos and Adobe Premiere Rush for timeline control—Kapwing favors web collaboration and captioning workflows over heavy timeline depth.
Three capabilities that set Kapwing apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | Watermark on exports, limited export length and lower monthly export quota | Hobbyists testing the editor |
| Pro | $12/month billed annually (approx) | Removes watermark, higher export limits, HD exports, brand kit access | Solo creators needing regular exports |
| Team | $20/user/month (approx) | Shared workspace, team libraries, admin controls per seat | Small teams needing collaboration |
| Enterprise | Custom | SSO, dedicated support, custom quotas and SLA | Large organizations with compliance needs |
Copy these into Kapwing as-is. Each targets a different high-value workflow.
You are a Senior Social Media Editor. Task: write 5 short Instagram Reel captions and 10 hashtags each optimized for engagement. Constraints: (1) Each caption ≤125 characters, includes one strong CTA, and matches a playful/enerbal brand voice; (2) Provide 10 relevant hashtags sorted by priority (broad → niche); (3) No emojis in captions, but up to 3 emojis allowed in hashtag suggestions. Output format: numbered list; each item = Caption: "..."; Hashtags: #tag1 #tag2 ... Example input (paste after this prompt): video topic = "fast morning productivity tips"; target = 18–34 creators.
You are an E‑learning microcopy writer. Task: convert a provided 60-second transcript into 8 SRT subtitle cues with readable timing. Constraints: (1) Each cue ≤42 characters per line and ≤2 lines; (2) Distribute cues evenly across 60 seconds unless natural pauses are indicated by brackets in the transcript; (3) Remove filler words and keep instructional tone. Output format: valid SRT blocks with index, start --> end timestamps (HH:MM:SS,ms), and text. Example transcript input (paste after prompt): "[Intro] In this 60s lesson we'll cover active recall techniques..."
You are a Video Repurposing Specialist. Task: analyze a webinar transcript and produce 6 short clip recommendations for social (≤60s). Constraints: (1) Each clip must include start/end transcript timestamps, a 6–10 word hook line for the first 2 seconds, a 15–25 word caption, and suggested 3–5 second thumbnail text; (2) Prioritize clips with strong hooks, clear single ideas, and standalone value; (3) Order clips by estimated engagement. Output format: a numbered list with fields: Clip #, Start-End (MM:SS), Hook, Caption, Thumbnail Text, Why it works. Example transcript excerpt (paste after prompt) or write "TRANSCRIPT: ...".
You are a Product Marketer and Scriptwriter. Task: produce 3 short explainer scripts (15–30s) for a new feature. Constraints: (1) Brand voice = clear, confident, friendly; (2) Output must include: Script title, total duration, scene-by-scene shot list (duration per shot), on-screen text, narrator lines, and a single-line CTA; (3) Keep each script ≤40 spoken words. Output format: three numbered script blocks with fields: Title | Duration | Shots: [{time, visual, on-screen text}] | Narration | CTA. Example: feature = "Auto-summarize meeting notes"; audience = product managers.
You are a Video Editor and Growth Strategist. Task: convert a 90s marketing interview (transcript provided) into a Kapwing-ready JSON editing plan. Multi-step: (1) Identify 5 edit actions with start/end times and reason (Smart Cut selections, B-roll inserts, background removal); (2) For each action include: action_type, start, end, text_overlay (exact copy), text_style (font, size, animation), subtitle cues SRT snippet, and suggested stock clips or image keywords; (3) Recommend A/B test variables and KPI target (CTR, view-through). Output format: single JSON object: {video_id, edits:[...], tests:[...], kpis:[...]}. Example transcript snippet (paste after prompt).
You are a Global Content Strategist. Task: produce 3 caption variants and 3 thumbnail text variants per language for English and Spanish for one 45s social video. Multi-step constraints: (1) Captions: short (≤110 chars), medium (120–160 chars), and long (160–220 chars) versions per language, each with localized idioms and a CTA; (2) Thumbnails: 3 short overlay texts (≤6 words), prioritized for readability on mobile; (3) Output format: CSV-ready table rows with columns: language, variant_type, length_tag, caption_text, thumbnail_text, recommended test_priority (A/B/C). Provide two example rows as model entries. Input: paste video topic after this prompt.
Choose Kapwing over Descript if you prioritize cloud collaboration and faster templated social video exports.
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