Analytics-driven social media AI for data-backed campaigns
Keyhole is a real-time social media analytics and influencer-tracking platform that surfaces hashtag, account, and campaign performance for marketers and agencies. It suits community managers, digital strategists, and PR teams who need measurable social metrics and competitive monitoring. Pricing ranges from a limited free trial to paid monthly plans aimed at teams and enterprises, with higher tiers unlocking historical data, API access, and expanded query limits.
Keyhole is a social media analytics tool that tracks hashtags, keywords, accounts, and campaigns across platforms to provide real-time and historical performance insights. Its primary capability is unified tracking and visualization of mentions, reach, and engagement to quantify campaign ROI and influencer impact. Keyhole’s differentiator is its focus on hashtag and influencer analytics at scale with exportable reports and API access, serving marketers, PR teams, and agencies. Pricing is accessible via a free trial and tiered subscriptions that scale from individual reports to enterprise-level API and historical data access.
Keyhole is a social media analytics and influencer monitoring platform launched to help marketers measure the impact of campaigns, hashtags, and accounts in real time. Founded as a dedicated analytics vendor, Keyhole positions itself between social listening and campaign measurement: it aggregates public posts and engagement metrics, assigns reach and impressions estimates, and timestamps activity so teams can correlate events to spikes. The platform emphasizes campaign-level dashboards, influencer tracking, and downloadable visual reports to support data-driven social strategies and post-campaign analysis.
Core features include hashtag and keyword tracking with real-time and historical timelines, account tracking for influencer and competitor monitoring, and campaign dashboards that surface impressions, reach, and top-performing posts. The Hashtag Tracker shows volume, reach estimate, and top contributors across Twitter/X and Instagram, while the Account Tracker reveals follower growth, posting cadence, and engagement rates. Keyhole also offers an influencer search and ranking tool that filters by reach, audience metrics, and past campaign performance. Exports and scheduled PDF reports let teams share findings, and the Keyhole API (available on higher tiers) provides programmatic access to raw metrics and event timelines for integrations or BI ingestion.
Pricing is tiered with a trial option and several paid plans; Keyhole historically offers a free trial rather than an unrestricted free tier. Entry-level plans are intended for single campaigns and limited queries, while mid-level plans add more concurrent trackers, extended historical data, and reporting seats. Higher-tier or enterprise subscriptions unlock API access, custom historical windows, and white-label reporting. Exact monthly prices depend on selected query volume, historical depth, and seat count; Keyhole publishes contact options for custom enterprise pricing and often requires annual commitments for the deepest data windows and API quotas.
Users include social media managers tracking campaign hashtag performance and PR teams measuring earned media impact. For example, a Social Media Manager uses Keyhole to increase hashtag-driven engagement by 25% through iterative optimization; a PR Analyst uses it to quantify earned-media reach for quarterly reporting. Agencies leverage Keyhole for multi-client dashboards and to shortlist influencers using measurable engagement thresholds. Compared to generalist listening platforms, Keyhole stands out for focused hashtag and influencer campaign measurement rather than broad sentiment analysis, making it complementary to tools like Brandwatch or Sprout Social depending on needs.
Three capabilities that set Keyhole apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Trial | Free (time-limited) | Limited queries and exports for a short trial period | Try basic hashtag or account tracking |
| Starter | Custom / Contact sales | Small number of trackers, basic historical window, 1–2 seats | Solo marketers testing recurring campaigns |
| Professional | Custom / Contact sales | More trackers, extended historical data, scheduled reports | SMB teams and small agencies |
| Enterprise | Custom / Contact sales | API access, full historical exports, white-label reports | Large agencies and organizations needing API |
Choose Keyhole over Brandwatch if you prioritize hashtag and influencer campaign measurement with straightforward exports and API access.