No-code chatbots for web and WhatsApp lead capture
Landbot is a no-code chatbot platform that builds web and WhatsApp conversational experiences for marketing and support teams; it best fits teams that need visual flow design, multi-channel deployment, and CRM integrations, and it offers a Free plan plus paid tiers starting at roughly $30/month (prices may vary by currency and are approximate).
Landbot is a no-code chatbot platform that helps teams design conversational experiences for websites, WhatsApp, and messaging channels. Its primary capability is a visual flow builder that maps conversation paths without code, plus built-in integrations to CRMs and Zapier. The key differentiator is channel parity — the same bot flows can run on web chat, WhatsApp Business API, and messaging widgets. Landbot serves marketers, support teams, and sales ops who need chatbots and conversational forms in the Chatbots & Agents category. Pricing is accessible with a Free tier and paid plans starting at an affordable entry level.
Landbot launched as a visual, no-code chatbot builder positioned to replace static web forms with conversational experiences. Originating as a European startup, the product emphasizes drag-and-drop flow design, channel versatility, and lightweight automation for mid-market teams. Its core value proposition is enabling non-developers to build multi-turn chatbots that capture leads, qualify users, and trigger back-end automations without writing code. Landbot sits in the Chatbots & Agents category alongside conversational marketing and support tools, but it keeps a strong focus on web and WhatsApp deployments rather than product-native in-app messaging alone.
Key features include the Flow Builder, which lets you create conditional paths, custom variables, and metadata capture using visual blocks and connectors; the WhatsApp Business API connector for sending verified templates, persistent conversations, and number management; the AI integration layer that can call external LLMs (commonly used with OpenAI GPT-3.5 via webhooks) to add dynamic responses and text understanding; and integrations & webhooks that connect to Zapier, HubSpot, Google Sheets and custom APIs for lead routing or CRM enrichment. The platform also supports human handoff with an operator inbox, rich message types (buttons, cards, file uploads) and session variables for personalization. Analytics include conversation transcripts and conversion metrics inside the workspace.
Pricing is tiered with a Free plan that allows basic bot creation and a low-volume limit on chats and contacts. Entry paid tiers (often listed as Starter or Professional) add more monthly conversations, WhatsApp channel support, custom branding, and priority integrations; those plans are commonly priced starting around ≈$30/month for basic paid use and rise to ≈$100–300/month for business-focused tiers, while Enterprise contracts are custom-priced with SLAs and dedicated onboarding. The Free tier is suitable for prototypes and low-traffic sites; paid tiers unlock higher conversation quotas, WhatsApp Business API usage, multi-agent inboxes, and SSO for team management.
Typical users include Marketing Managers who deploy web chatbots to increase lead capture and conversion rates, and Customer Support Managers who reduce first-response time using automated triage and human escalation. For example, a Demand Gen Manager might use Landbot to raise qualified demo requests by 25% month-over-month, and a Support Lead might automate tier-1 triage to lower ticket volume by measurable percentages. Compared with ManyChat or Intercom, Landbot is stronger for web-to-WhatsApp parity and visual flow complexity, while rivals may offer deeper in-app product messaging or wider marketing automation ecosystems.
Three capabilities that set Landbot apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | Limited bots, low monthly conversations, Landbot branding included | Prototyping bots and low-traffic websites |
| Starter | ≈$30/month | Higher conversation quota, basic integrations, one workspace | Small teams testing chat-based lead capture |
| Professional | ≈$99/month | WhatsApp connector, no branding, increased quotas, analytics | Marketing teams running conversion campaigns |
| Business / Enterprise | ≈$300/month or Custom | SSO, dedicated onboarding, SLA, large quotas, custom pricing | Scale operations and regulated enterprises |
Choose Landbot over ManyChat if you need the same visual flow across web and WhatsApp channels with direct webhook-based CRM routing.