Record and share video messages for productivity teams
Loom is a screen, webcam, and video messaging tool that lets teams record, share, and comment on asynchronous video updates. It’s ideal for product managers, engineers, and customer-facing teams who want to replace meetings with short recorded walkthroughs. Loom offers a usable free tier and multi-seat paid plans starting at a per-user monthly price, making it accessible for small teams and scalable for enterprises.
Loom is a productivity tool for recording and sharing screen-and-camera videos to replace written status updates and meetings. It focuses on fast, asynchronous communication by letting users capture their screen, webcam, and system audio, then instantly host and share a link. Loom’s key differentiator is its lightweight web and desktop recorders plus viewer engagement analytics, serving product teams, customer success, and remote-first companies. The app supports Chrome, Mac, Windows, and mobile viewers and offers a usable free tier alongside paid plans for teams and business users.
Loom is a screen, webcam, and video messaging platform founded in 2016 that positions itself as an asynchronous communication layer for modern teams. Built initially as a Chrome extension and later as dedicated desktop apps, Loom’s core value proposition is to replace lengthy meetings and long email threads with short, focused videos that combine screen captures and face-cam commentary. The company targets distributed and hybrid workforces, providing hosted videos with view analytics, comments, and simple editing so teams can document decisions, demos, and feedback without scheduling synchronous time.
Loom’s feature set centers on quick recording and sharing. The recorder (Chrome extension or desktop app) captures screen, window, or tab, plus webcam and microphone, and allows trimming of recordings on upload. Loom offers local HD recording up to 4K depending on device capability and will host videos with a private link, password protection, and domain restriction on paid plans. The platform includes viewer analytics (view counts, time watched, replays), timestamped comments and reactions, and basic editing like trimming and thumbnail selection. Enterprise features add SSO (SAML), team libraries for organizing videos, and advanced admin controls for user provisioning and workspace management.
Loom’s pricing starts with a Free tier that limits users to 25 videos per person and basic recording tools, suitable for individuals trying the workflow. The Pro or Business tiers (named Business on Loom’s site) are billed per creator—historically around $8–$12 per month when billed annually for small teams—unlocking unlimited videos, advanced video controls, custom branding, and team libraries; exact current per-user prices should be checked on Loom.com because promo and annual rates vary. Loom also offers Enterprise pricing as a custom quote that includes SSO, account provisioning (SCIM), dedicated support SLAs, and compliance features. Educational and nonprofit discounts have appeared periodically.
Teams using Loom range from product managers creating sprint demos to support agents sending recorded troubleshooting steps. A product manager uses Loom to create 3–5 minute demo videos for stakeholder sign-off, reducing two review meetings per sprint. A customer success manager uses Loom to send personalized onboarding walkthroughs, improving time-to-first-value by measurable minutes per customer. Compared with rivals like Vidyard, Loom emphasizes a lightweight recorder, simple sharing, and integrated viewer comments rather than heavy marketing analytics, making it a better fit for internal comms and cross-functional collaboration.
Three capabilities that set Loom apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | 25 videos per creator, basic recording and trimming, Loom watermark | Individual users testing asynchronous video workflows |
| Business | $8 per creator/month (billed annually) | Unlimited videos, team library, advanced sharing controls, custom thumbnails | Small teams wanting shared libraries and analytics |
| Enterprise | Custom | SSO (SAML), SCIM provisioning, dedicated support, compliance controls | Large organizations needing admin controls and SLAs |
Choose Loom over Vidyard if you prioritize lightweight internal communication and simple viewer comments over marketing lead capture.
Head-to-head comparisons between Loom and top alternatives: