Automate repetitive text tasks for higher productivity
Magical (GetMagical) is an AI-assisted text automation extension that captures repeatable typing and automates form-filling and templates for sales and support teams; ideal for reps and ops who handle high-volume outreach. It’s available with a usable free tier and mid-priced Team/Pro plans for heavy users, making it broadly affordable for SMBs and individual power users.
Magical (GetMagical) is a browser extension and productivity tool that captures repeated typing and turns it into reusable shortcuts, templates, and automated workflows. The primary capability is text and workflow automation inside your browser — auto-fill forms, insert snippets, and sequence multi-step tasks without code. Its key differentiator is the extension’s ability to record live interactions (clicks and typing) into reusable macros that work across web apps, saving time for sales, customer success, and ops teams. Pricing is accessible: there is a free tier with basic snippets plus paid Pro and Team plans for heavier usage.
Magical (GetMagical) is a browser-based productivity extension launched to reduce repetitive typing and manual web workflows. Founded in 2020, the company positions itself as a lightweight automation layer for knowledge workers who live in the browser. Its core value proposition is capturing repeatable patterns — from short reply templates to multi-step form fills — and turning them into shortcuts or “macros” you can trigger with a keyword or a click. Magical aims to sit between full RPA suites and plain text expanders, giving users something more context-aware than a snippet tool and much simpler than enterprise automation platforms.
Magical’s key features include snippet expansion, workflow recording, and integrations. The snippets function stores reusable text that can be inserted via a slash command, hotkey, or search; users can save signatures, email templates, and canned responses. Workflow recording captures typing and clicks in the browser and converts them into an executable macro that can be rerun across similar pages — useful for repetitive CRM or form tasks. Magical also adds a browser-side AI assistant for generating or improving templates; depending on the plan, users can generate or paraphrase messages from prompts. Finally, it integrates with CRMs and productivity tools to paste context-aware snippets directly into Salesforce, HubSpot, and Slack.
Pricing breaks down into a Free tier and paid plans. The Free plan provides basic snippet creation, a limited number of condense/shorten AI generations per month, and access to the browser extension for single users. Paid Personal/Pro plans add unlimited snippets, more AI generations, workflow recording playback, and priority support; team-level pricing unlocks shared snippet libraries, admin controls, and onboarding features. Magical also offers enterprise/Custom pricing for larger organizations that need SSO and advanced security controls. Exact monthly prices and generation quotas change periodically; check getmagical.com/pricing for current per-user costs and trial details.
Magical is used by sales reps automating outreach, customer success teams standardizing replies, and operations professionals reducing manual data entry. For example, an Account Executive uses Magical to insert personalized outreach templates and track reply variants, reducing time-to-send by measurable minutes per email. A Customer Support Manager uses recorded workflows to auto-fill bug report forms across tools, cutting ticket processing time. Compared with full RPA tools like UiPath, Magical targets individual users and small teams who need browser-level automation with low setup overhead rather than enterprise orchestration.
Three capabilities that set Magical (GetMagical) apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | Basic snippets, limited AI generations, single-user extension | Individuals testing snippet workflows |
| Pro / Personal | $15/month (approx.) | Unlimited snippets, higher AI quota, workflow playback | Power users who automate daily outreach |
| Team | $30/user/month (approx.) | Shared libraries, admin controls, team usage limits | Small teams needing shared templates |
| Enterprise | Custom | SSO, SAML, compliance controls and priority support | Large orgs requiring security controls |
Choose Magical (GetMagical) over TextExpander if you need recorded browser workflows and click-based macros rather than only text snippets.
Head-to-head comparisons between Magical (GetMagical) and top alternatives: