Automate workflows and integrations for scalable operations
Make is a visual automation platform for building multi-step workflows (“scenarios”) that connect apps, APIs, and data via drag-and-drop modules, routers, iterators, and an HTTP client. It suits operations, product, and agency teams that need granular data mapping and complex branching without code. Pricing is approachable, with a usable Free plan and low-cost paid tiers for higher operations, faster schedules, and collaboration.
Make is an automation and workflow platform that connects apps, APIs and data with a visual, modular scenario builder. Its primary capability is constructing multi-step workflows (scenarios) that run on schedules, webhooks, or event triggers and manipulate data between over 1,000 app integrations. Make’s key differentiator is a visual canvas with granular data mapping, built-in iterators/aggregators and an HTTP module for custom API calls, serving product teams, ops, and agencies. Pricing is accessible: a usable free tier for light automations and tiered paid plans for scale.
Make (formerly Integromat) launched as an API-centric automation platform focused on bridging apps and data with a visual, modular canvas. Founded in 2012 and rebranded to Make, the company positioned itself as an alternative to no-code automation tools by offering deeper control over data transformation, error handling, and scheduling. The core value proposition is enabling non‑engineers and developers to build multi-step integrations (called scenarios) with conditional logic, iterators, and native HTTP calls, reducing the need to build bespoke middleware or cron-based scripts.
Make’s feature set focuses on practical integration capabilities. The scenario builder is a drag‑and‑drop canvas where modules execute sequentially or in parallel; modules include HTTP request/response, JSON and XML parsing, iterators/aggregators for handling arrays, and error handlers with automatic retry logic. Make connects to 1,000+ apps via prebuilt modules and supports custom API work through its HTTP and JSON modules; users can map individual fields and apply inline transforms using functions for date, text, math, and conditional logic. Scheduling options include cron-like timing and webhook triggers, and Make provides built-in logging, operation history, and execution details for debugging at the module level.
Pricing is tiered with a free plan and paid subscriptions. The Free plan provides a limited monthly operation quota (typically 1,000 operations/month) and up to 100MB transfer with one active scenario; Core paid plans start from a low monthly fee for higher operation counts and shorter minimum interval scheduling. The standard/paid plans (as listed on Make’s pricing page) increase operations, data transfer limits, number of active users, and scenario complexity—Team and Business plans unlock shared workspaces, role-based access, SSO, and higher operation volumes. Enterprise options are available with custom SLAs, higher throughput, and dedicated support for mission‑critical integrations.
Make is used across many real workflows: marketing ops teams build lead enrichment and routing scenarios to reduce manual CSV handling, product managers synchronize user data across analytics and CRM, and e-commerce teams automate order-to-fulfillment notifications. Example roles: a Marketing Operations Manager using Make to route and enrich 3,000 leads/month between a form, enrichment API, and Salesforce; a Product Manager using Make to sync user events from a webhook to analytics and a data warehouse for daily reporting. For teams requiring deep developer-style API control, Make is often compared to Zapier; Make favors complex data transformations and custom HTTP calls while Zapier targets simpler one-to-one automations.
Three capabilities that set Make apart from its nearest competitors.
Which tier and workflow actually fits depends on how you work. Here's the specific recommendation by role.
Buy for flexible, multi-step automations and granular data mapping that outgrow basic single-step tools without needing code.
Buy to standardize client operations with reusable scenarios, robust HTTP calls, and fine-grained filters/routers across many apps.
Conditional buy—excellent for complex data flows and API work, but lack of published SOC 2 and data residency specifics may block security review.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | 1,000 operations/month; 15‑minute scheduling; 2 active scenarios; single user; basic support | Trialing simple webhooks and light automations |
| Core | $10.59/month (annual) | 10,000 operations/month; 1‑minute scheduling; single user; unlimited scenarios; webhooks; standard support | Solo builders needing dependable daily automations |
| Pro | $18.82/month (annual) | 40,000 operations/month; 1‑minute scheduling; advanced tools; single user; higher limits | Power users running complex, higher‑volume scenarios |
| Teams | $34.12/month (annual) | 150,000 operations/month; 1‑minute scheduling; multiple users; roles; shared connections; collaboration | Small teams collaborating on shared automations |
| Enterprise | Custom | Custom operations; SSO, SCIM, audit logs; SLA; dedicated support; security reviews | Enterprises needing governance, scale, and SLAs |
Scenario: Automate 300 ecommerce order post-processing tasks/month (create CRM deals, send receipts, notify Slack)
Make: $0/mo (Free tier) ·
Manual equivalent: $300/mo (10 hours at $30/hr US VA) ·
You save: $300/mo
Caveat: If volume or steps increase, you may exceed free-tier operations and need a paid plan; external API rate limits still apply.
The numbers that matter — context limits, quotas, and what the tool actually supports.
What you actually get — a representative prompt and response.
Copy these into Make as-is. Each targets a different high-value workflow.
Role: You are an automation engineer building a Make scenario to route incoming lead webhooks into a CRM. Constraints: use a Webhook trigger, at most 4 modules, no iterators/aggregators, preserve original payload as metadata. Output format: provide a numbered list of modules (module name, exact settings, field mappings) and a single example mapping block. Example mapping: {"email": "Contact Email", "first_name": "First Name", "lead_source": "Lifecycle Source"}. Also include one conditional filter example for facebook vs. organic leads and the exact filter expression to use in Make.
Role: You are a Make scenario designer creating a scheduled daily export of new ecommerce orders to an SFTP server. Constraints: run once daily, include only orders created in the last 24 hours, output must be a UTF-8 CSV with headers, use at most 5 modules. Output format: produce a step-by-step module sequence (trigger schedule, query module or HTTP, CSV builder settings, SFTP upload settings) and include the exact CSV header row and an example CSV line. Example header: order_id,created_at,customer_email,total,currency. Provide the date filter expression to select last-24-hour orders.
Role: You are an integration specialist building a Make scenario that enriches incoming leads via the Clearbit Enrichment HTTP API, then deduplicates and upserts into CRM. Constraints: respect Clearbit rate limit (max_concurrent_requests = 5), include exponential backoff retries (3 attempts), and ensure a single dedupe key (email). Output format: return a JSON array of modules with fields: {"module":"name","config":{...}}, include HTTP module settings (endpoint, headers, query), backoff policy, and a sample HTTP request/response pair. Also include the dedupe logic pseudocode (input array → unique by email → upsert mapping).
Role: You are a product operations lead designing a Make scenario to sync ecommerce orders to an ERP in 100-order batches. Constraints: batch size = 100, implement idempotency via order_id hash, include per-batch retry policy (5 retries, linear 30s interval), and mark failed batches in a Google Sheet. Output format: provide an ordered list of modules with aggregator settings (size=100), idempotency key formula, HTTP/ERP payload template, and exact Make expressions for retry and failure logging. Include a one-line example of the ERP batch JSON payload for two orders.
Role: You are a Senior Integration Architect building a Make scenario that aggregates high-frequency webhook events into periodic analytics payloads. Requirements and constraints: accept webhooks continuously, buffer and aggregate by event_type over a 5-minute sliding window, produce a compressed JSON summary (counts, uniques by user_id), retry failed analytics HTTP calls with exponential backoff up to 6 attempts, and include monitoring alerts on >10% dropoff. Output format: deliver a scenario blueprint listing modules, aggregator configuration (window type=sliding, length=5m), iterator usage, HTTP module body template, pseudocode for aggregation, and two small examples: raw webhook events (3 items) and resulting aggregated JSON. Also include the exact Make expressions for windowing and timestamp alignment.
Role: You are an integration architect creating a Make workflow to sync inventory updates from webhooks into an external database/API with transactional upsert semantics. Constraints: ensure idempotency, support conflict resolution (last-write-wins or delta merge), include conditional branching for negative stock/errors, and provide SQL-like upsert logic. Output format: give a full module sequence, conditional flow logic, example SQL upsert statement or HTTP PATCH body, error handling and rollback approach, plus a few-shot example: (1) webhook event, (2) current DB row, (3) resulting upserted row. Also include the idempotency key formula and how to store it.
Choose Make over Zapier if you need granular field-level data mapping, routers/iterators, and native HTTP calls for complex, branch-heavy workflows rather than linear zaps priced per task.
Head-to-head comparisons between Make and top alternatives:
Real pain points users report — and how to work around each.