Real-time social listening and competitive insight for teams
Mention is a social media AI listening and monitoring platform that tracks brand mentions, competitors, and industry conversations across web and social channels; it's best for marketing and PR teams that need scalable, searchable monitoring and alerting, and its pricing ranges from an affordable entry tier to custom enterprise plans depending on query volume and user seats.
Mention is a social media AI monitoring tool that finds brand mentions, competitor activity, and industry conversations across social, blogs, news, and forums in real time. Its primary capability is continuous listening with Boolean-style query builders, sentiment analysis, and alerting; the key differentiator is its unified feed and Boolean/keyword query refinement tailored for teams. Mention serves PR teams, social media managers, and small marketing agencies that need to track reputation and share alerts across Slack or email. Pricing is tiered with a limited free trial/freemium option and paid plans for growing teams, plus custom enterprise pricing for higher volumes.
Mention is a social listening and media monitoring platform designed to surface online conversations about brands, competitors, campaigns, and industry topics. Founded in France and now used globally, the product positions itself between lightweight mention alerts and full-blown enterprise listening: it aggregates public web sources, social networks, blogs, forums, and news into a single searchable feed. Its core value proposition is helping teams detect relevant conversations early, assign items to teammates, and measure share-of-voice without the complexity of larger enterprise suites.
Mention’s feature set centers on real-time monitoring, Boolean-style query building, and collaborative alerting. The Query Builder supports keyword and operator combinations, language and location filters, and exclusion rules so you can reduce false positives. The platform applies sentiment analysis to mentions, tags mentions automatically, and provides a unified mention feed with filtering by source, sentiment, or influence. Users can create real-time alerts (email, in-app, or Slack) and route mentions to teammates with assignments and activity logs. The platform also includes simple reporting — share-of-voice charts, top sources, and reach estimates — and an API for exporting mentions to BI tools or CRM systems.
For pricing, Mention offers a limited free/trial level for single users to test monitoring, then paid plans for growing teams. As of 2026, the Starter/Creator-level plan is the lowest paid option (monthly billed) suited to solo professionals, the Company/Pro plan supports more alerts and users, and the Enterprise tier is custom-priced for high-volume queries, historical data access, and SLAs. The free/trial level restricts the number of alerts and exports and limits users and historical search depth, while paid plans increase monitored mentions, add more users and sources, and unlock scheduled reporting and priority support. Enterprise customers get custom ingestion, historical data retention, and onboarding services.
Mention is used by PR managers and social media teams to protect brand reputation, and by marketing teams to track campaign impact and competitor activity. Example users include a PR manager using Mention to detect crisis mentions within minutes and route those to a response team, and a content marketer using it to find influencer opportunities and measure share-of-voice versus a named competitor. Agencies use Mention to deliver monitoring to multiple clients via separate projects. Compared to larger enterprise platforms, Mention trades some depth of analytics for a cleaner team-focused workflow and simpler pricing structure, making it a lighter alternative to enterprise solutions like Brandwatch for teams who need efficient listening rather than exhaustive analytics.
Three capabilities that set Mention apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free (Trial/Freemium) | Free | Limited searches, single user, restricted historical depth and exports | Testing monitoring basics and single-user trials |
| Starter / Creator | Approx €29–€49/month (billed monthly) | Small number of alerts, 1–3 users, basic reports, standard sources | Solo marketers and freelancers starting monitoring |
| Company / Pro | Approx €99–€249/month (billed monthly) | More alerts, multiple users, scheduled reports, Slack integration | SMB social/PR teams needing collaborative workflows |
| Enterprise | Custom | High-volume queries, historical data, SSO, SLA, unlimited users | Large brands and agencies with heavy monitoring needs |
Choose Mention over Brandwatch if you want team-focused monitoring with simpler workflows and pricing rather than enterprise-grade analytics.
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