In-video brand placement that expands ad inventory with video AI
Mirriad is an enterprise video AI platform that inserts frame-accurate branded content directly into existing filmed video, ideal for media owners and brands seeking new ad inventory without reshoots. It is sold via custom campaign and enterprise contracts rather than self-serve pricing, so budget-minded marketers should expect negotiated fees and pilot minimums with ROI-based contracts.
Mirriad is a video AI platform that programmatically inserts brands and products into filmed content to create incremental ad inventory. Its core capability is realistic, frame-accurate in-frame placement using scene and object analysis so advertisers appear naturally in existing long-form and short-form video. Mirriad's key differentiator is live, campaign-scale insertion across streaming and broadcaster content with measurement APIs for viewability and delivery. It serves brands, broadcasters, and streaming publishers in the Video AI category and is sold via enterprise contracts rather than a consumer-priced freemium plan, so pricing accessibility is limited and typically negotiated.
Mirriad is a UK-founded, publicly-visible adtech company (listed as Mirriad plc) built around in-video product placement and contextual ad insertion. Launched to tackle monetization of long-form and short-form content, Mirriad positions itself at the intersection of computer vision, creative placement and programmatic delivery. The core value proposition is adding incremental, embedded ad inventory inside existing filmed scenes - replacing or augmenting set dressing with branded assets - without reshoots, while providing brand-safety and measurement controls to publishers and advertisers. (Founding year stated as 2010 in some sources; treat as approximate where uncertain.) At the platform level Mirriad combines shot-level scene analysis, 3D surface mapping and deep-learning object recognition to place brand assets with frame accuracy.
Key features include: automated scene and object detection that identifies candidate surfaces (tables, walls, shelves) and proposes insertion points; photometric matching so inserted assets match lighting and camera perspective; a preview and approval workflow for creative teams that produces a frame-accurate preview video; and campaign delivery connectors that push creative into OTT and publisher ecosystems. The system also exposes a reporting dashboard and measurement endpoints for impressions, viewability and delivery reconciliation with programmatic partners. Pricing is not listed as a self-serve substrate on Mirriad's public pages; Mirriad sells primarily via pilots and enterprise contracts.
There is no known free tier or public per-month plan - pricing is custom and negotiated per campaign or annual agreement. Typical commercial engagements are structured as pilot projects (paid, scoped placements and previews) and then scale into enterprise SLAs and recurring revenue-share or fixed-fee models; exact costs, minimum spend and licensing terms are provided by Mirriad sales during proposal. For buyers, that means line-item quotes and legal terms instead of off-the-shelf plans.
Real-world users include broadcasters, streaming platforms and brand teams. Example workflows: a Video Monetization Director uses Mirriad to add in-frame programmatic placements across a back catalog to increase ad yield per title; a Brand Integration Manager commissions placements in a drama series to secure contextual product exposure measured by viewability and reach. Agencies run pilot creative passes to test lift, then scale into programmatic delivery.
Compared with creative-focused ad platforms like Innovid or contextual-targeting firms like Zefr, Mirriad's distinguishing capability is deep, frame-accurate insertion into filmed footage as opposed to wrapper-based overlays or contextual metadata alone.
Three capabilities that set Mirriad apart from its nearest competitors.
Which tier and workflow actually fits depends on how you work. Here's the specific recommendation by role.
Mirriad is useful when one person needs faster output without adding a complex workflow.
Mirriad should be tested for collaboration, quality control, permissions and repeatable results.
Mirriad is worth buying only if the pilot shows measurable time savings or quality gains.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Pilot | Custom | Scoped campaign proof-of-concept, limited placements and review cycles | Brands testing in-frame placements on one title |
| Campaign | Custom | Per-campaign pricing, delivery to selected OTT/publisher inventory | Advertisers buying multi-episode campaigns |
| Enterprise | Custom | Annual contracts, platform SLAs, analytics and integration support | Publishers and networks needing catalog monetization |
Scenario: A small team uses Mirriad on one repeated workflow for a month.
Mirriad: Free | Freemium | Paid | Enterprise ·
Manual equivalent: Manual review and execution time varies by team ·
You save: Potential savings depend on adoption and review time
Caveat: ROI depends on adoption, usage limits, plan cost, output quality and whether the workflow repeats often.
The numbers that matter — context limits, quotas, and what the tool actually supports.
What you actually get — a representative prompt and response.
Choose Mirriad over Innovid if you need true frame-accurate product insertion into filmed content rather than wrapper-based creative overlays.
Head-to-head comparisons between Mirriad and top alternatives:
Real pain points users report — and how to work around each.