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Mode

Collaborative data analytics and reporting for SQL-first teams

Free | Freemium | Paid | Enterprise ⭐⭐⭐⭐☆ 4.4/5 📊 Data & Analytics 🕒 Updated
Visit Mode ↗ Official website
Quick Verdict

Mode is a collaborative data analytics platform combining SQL, Python, and report-building for analysts and business teams; it suits analytics teams needing reproducible, shareable reports and dashboards, and its pricing ranges from a free tier for individuals to paid Team/Enterprise plans with usage-based costs and seat-based features.

Mode is a collaborative Data & Analytics platform that blends SQL querying, Python/R notebooks, and interactive reports for analysts and product teams. Its primary capability is turning live queries into shareable, visual reports and dashboards that combine SQL results with Python and R analysis. Mode’s differentiator is its SQL-first workflow combined with integrated notebooks and a report builder designed for iterative analysis and distribution. It serves data analysts, analytics engineers, and product analytics teams. Mode offers a free individual tier with limits and paid Team and Enterprise plans for organizations.

About Mode

Mode is a data analytics platform founded to help analytics teams run SQL queries, perform advanced analysis with Python and R, and publish interactive reports and dashboards. Originating as Mode Analytics, the product positions itself as a SQL-first analytics workspace where analysts can write queries, immediately inspect results, and extend analysis with notebooks. The core value proposition is an end-to-end environment that keeps code, visualizations, and narrative reporting together so teams can iterate quickly without moving data between multiple tools. Mode emphasizes collaboration, versioning, and governed sharing for business stakeholders.

Mode’s feature set centers on a few tightly integrated capabilities. The SQL editor supports live connections to your data warehouse and query history, enabling ad-hoc querying and result caching. Built-in Python and R notebooks let analysts run statistical models, produce charts with matplotlib/ggplot, and attach code outputs directly into Mode reports. The report builder converts query results and notebook outputs into visualizations and text blocks, with interactive filters and scheduled deliveries. Mode also supports data model and version controls via saved snippets and query templates, API access for programmatic report exports, and sharing controls with link permissions and SSO for secure distribution.

Pricing for Mode is split across a Free tier, Team/paid tiers, and Enterprise options. The Free tier (individual) allows a single user workspace with limited query runtime and public report sharing; it’s suitable for personal exploration and learning. Team pricing is quote-based but Mode documents seat-based billing and usage considerations; typical Team plans unlock private report sharing, scheduling, more concurrent queries, and access to organization admin features. Enterprise adds SSO, SOC2 compliance support, dedicated onboarding, and higher query concurrency/SLAs. Exact monthly prices are provided by Mode sales and vary by seat count and query usage, with a Free entry point available and custom enterprise contracts for larger customers.

Mode is used by data analysts, analytics engineers, and product managers for tasks like product funnel analysis, cohort studies, and business reporting. Example users include a Senior Data Analyst using Mode to produce weekly revenue dashboards and scheduled PDF deliveries to executives, and a Growth Analyst using SQL + Python notebooks to build and validate attribution models that feed into marketing dashboards. In practice, Mode competes with BI and analytics platforms such as Looker and Tableau, but its SQL-first notebook integration separates it for teams that prioritize code-centric analysis before dashboarding.

What makes Mode different

Three capabilities that set Mode apart from its nearest competitors.

  • SQL-first workflow that runs queries and immediately stitches results into Python/R notebooks for reproducible pipelines
  • Built-in notebook-to-report pipeline allowing embedding of live code outputs directly in published reports
  • Scheduling and programmatic export APIs designed for analytics teams, plus enterprise SSO and compliance support

Is Mode right for you?

✅ Best for
  • Data analysts who need reproducible SQL-to-report workflows
  • Analytics engineers who require notebook integration with warehouse queries
  • Product teams who need scheduled, shareable dashboards for stakeholders
  • Small analytics teams needing seat-based collaboration and governance
❌ Skip it if
  • Skip if you need full self-service BI for non-technical business users without SQL
  • Skip if you require fixed per-seat transparent pricing instead of custom quotes

✅ Pros

  • Combines SQL, Python, and R in one workspace for end-to-end analysis
  • Robust sharing controls and scheduling that support operational reporting
  • Free individual tier for single users to learn and prototype with Mode

❌ Cons

  • No published per-seat pricing for Team plans; organizations must request a sales quote
  • Less suitable for non-technical stakeholders who prefer drag-and-drop only dashboards

Mode Pricing Plans

Current tiers and what you get at each price point. Verified against the vendor's pricing page.

Plan Price What you get Best for
Free Free Single-user workspace, limited query runtime, public report sharing only Individual analysts exploring Mode
Team Custom (quote) Seats billed per user, private sharing, increased concurrency and scheduling Small analytics teams needing private reports
Enterprise Custom (quote) SSO, SOC2 support, higher query SLAs, dedicated onboarding Large orgs needing security and scale

Best Use Cases

  • Senior Data Analyst using it to deliver weekly revenue dashboards and scheduled PDF reports
  • Growth Analyst using it to build attribution models and export cohorts into marketing tools
  • Analytics Engineer using it to version SQL models and embed Python transformations into reports

Integrations

Snowflake BigQuery Amazon Redshift

How to Use Mode

  1. 1
    Connect your data warehouse
    In Mode, open Admin > Data Connections and add your warehouse (e.g., Snowflake, BigQuery, Redshift). Enter credentials and test the connection; success shows live tables in the SQL editor schema panel.
  2. 2
    Run a SQL query
    Click New Report > SQL report, write a query in the SQL Editor against your connected warehouse, then Run. Success looks like result rows and a results chart you can preview and explore.
  3. 3
    Open a notebook and extend analysis
    From the Run results, click Create Notebook, choose Python or R, and import the query results into the notebook. Execute code cells to produce charts or dataframes that appear inline in the notebook.
  4. 4
    Build and share a report
    Use the Report Builder to add charts, text blocks, and notebook outputs; set filters and schedule delivery under Report > Schedule. Success is a published interactive report link or scheduled PDF emailed to stakeholders.

Ready-to-Use Prompts for Mode

Copy these into Mode as-is. Each targets a different high-value workflow.

Generate Weekly Revenue SQL
Create weekly revenue SQL for dashboards
Role: You are a data analyst building a weekly revenue query for Mode. Constraints: produce a single ANSI/Postgres-compatible SQL query that accepts two parameters named start_date and end_date, aggregates revenue by ISO week and product_category, handles timezone by converting event timestamps to UTC, and applies a currency_conversion_rate column when present. Output format: return only the SQL query followed by a 2-line plain-English summary of what each column represents. Example expected columns: week_start, product_category, total_revenue_usd, order_count.
Expected output: One SQL query plus a two-line plain-English summary describing each output column.
Pro tip: If your source stores prices in cents, convert to decimal in the query (divide by 100) to avoid rounding surprises in Mode visualizations.
Design Scheduled PDF Report Layout
Design Mode scheduled PDF report layout
Role: You are a product analyst designing a Mode scheduled PDF report for stakeholders. Constraints: target a single A4 PDF (portrait), include a 1-paragraph executive summary, 4 KPI tiles (metric, comparator, trend arrow), two full-width charts (time series and cohort table), and a one-row notes/footer for data freshness and contact. Output format: return a JSON object with keys: page_size, sections (ordered array with title, visual_placeholder_id, height_percent), metrics (list of KPI definitions), chart_placeholders (ids with chart type and data source reference), schedule (frequency/time). Example: {"page_size":"A4","sections":[...]}
Expected output: A JSON object describing the PDF layout: page size, ordered sections, KPI definitions, chart placeholders, and schedule.
Pro tip: Include explicit visual IDs that match Mode report chart IDs—this makes mapping report elements to scheduled PDFs deterministic and repeatable.
Export Marketing Cohorts to CSV
Export user cohorts for marketing integration
Role: You are a growth analyst preparing cohorts for marketing activation. Constraints: provide a parameterized SQL query that builds acquisition cohorts by acquisition_date using a cohort window of {cohort_window_days} (replace with integer), deduplicates users by user_id, includes device_id, first_acquisition_channel, cohort_start_date, and conversion_date if present, and outputs CSV-ready columns; then include a short Python requests snippet to push the resulting CSV to an HTTP endpoint (show headers and authentication placeholder). Output format: return two labeled sections: "SQL" and "Python (export)" and include one sample row as a comment/example.
Expected output: Parameterized SQL for cohort creation and a short Python requests snippet to POST the resulting CSV, plus one sample row example.
Pro tip: Use a MODE-friendly LIMIT/OFFSET or incremental export by cohort_start_date to avoid timeouts when exporting very large cohorts.
Optimize Slow Mode SQL Query
Improve performance of a slow Mode SQL query
Role: You are a data engineer optimizing a slow Mode SQL. Constraints: user will paste their original query between triple backticks below; analyze and return: (1) an optimized SQL query compatible with Postgres/Redshift, (2) 3 short implementation recommendations (indexes, partitions, materialized views), and (3) a one-line estimated percent runtime improvement and why. Output format: JSON with keys original_sql, optimized_sql, recommendations (array), estimated_improvement. Provide explanations in bullets, max 6 bullets total. Paste original SQL here: ```
Expected output: A JSON object containing the original_sql, an optimized_sql, an array of short implementation recommendations, and a one-line estimated runtime improvement.
Pro tip: If the query joins large tables, suggest sampling or late-binding of smaller dimension tables to validate logic before full-scale optimization; run EXPLAIN on both versions to quantify gains.
Design SQL Model Versioning Strategy
Create enterprise Mode SQL model versioning workflow
Role: You are an analytics engineer designing a Mode SQL model versioning and deployment strategy for an enterprise analytics team. Multi-step task: (1) provide a step-by-step workflow (inventory, branching, review, CI, deployment, rollback, audit), (2) include example git branch names, commit message conventions, and PR review checklist, (3) include a sample CI job (YAML) that runs SQL linting, test queries, and schema checks, (4) propose Mode workspace and access-control settings and tagging conventions for model versions. Output format: numbered steps, then code blocks for git examples and CI YAML, then a short FAQ with 3 Q&A about migrations and rollback.
Expected output: A numbered multi-step workflow, example git/CI snippets, Mode workspace/access recommendations, and a 3-question FAQ about migrations and rollback.
Pro tip: Enforce tests that run on a lightweight subset of production data in CI (fixed seed) so CI failures are deterministic and cheap to run before full promotion.
Build Product Funnel Analysis Notebook
End-to-end product funnel analysis and alerts
Role: You are a senior data analyst producing an end-to-end funnel analysis in Mode combining SQL and a Python notebook. Multi-step requirements: (1) produce parameterized SQL to compute funnel counts and conversion rates for steps [page_view -> signup -> purchase] by cohort and date range (start_date,end_date); (2) produce a Python notebook outline with named cells for running SQL, loading results into pandas, calculating retention, generating Plotly visualizations (conversion curve, cohort heatmap), and an anomaly detection cell that flags weekly conversion drops >30%; (3) include suggested visualization settings and an alerting rule (condition and Slack payload). Output format: sections titled SQL, Notebook Cells (ordered list with sample code snippets), Visual Config, and Alert Rule (JSON).
Expected output: A parameterized SQL query plus a detailed Python notebook cell list with sample code snippets, visualization settings, and a JSON alert rule.
Pro tip: Return cohort heatmaps aggregated by cohort_week instead of calendar week to make cross-cohort comparisons stable; include a minimum n filter to avoid noisy alerts from small cohorts.

Mode vs Alternatives

Bottom line

Choose Mode over Looker if you prioritize SQL-first notebooks integrated with reporting and code-based analysis workflows.

Head-to-head comparisons between Mode and top alternatives:

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Frequently Asked Questions

How much does Mode cost?+
Mode costs vary by team size and usage; Mode provides a Free individual tier and Team/Enterprise plans via custom quotes. Contact Mode sales for exact per-seat/month pricing and to discuss query concurrency, scheduled deliveries, and enterprise features like SSO and compliance add-ons. Team pricing typically unlocks private sharing, increased concurrency, scheduling, and admin controls.
Is there a free version of Mode?+
Yes — Mode offers a Free tier for individual users with limits. The Free plan supports a single-user workspace, access to the SQL editor, notebooks, and public report sharing, but it restricts query concurrency, runtime, and organization-level admin controls. It’s intended for personal exploration and prototyping before upgrading to Team or Enterprise.
How does Mode compare to Looker?+
Mode emphasizes a SQL-first, code-friendly analytics workspace versus Looker’s modeling layer and semantic model approach. Mode is better when analysts need ad-hoc SQL, Python/R notebooks, and direct report exports; Looker is preferable for governed semantic modeling and embedded BI at scale. Choose based on whether code-centric analysis or modeled semantic layers matter more.
What is Mode best used for?+
Mode is best for SQL-driven analysis and collaborative reporting workflows. Teams use it to run warehouse queries, iterate with Python/R notebooks, and publish interactive reports or scheduled PDFs to stakeholders. It’s particularly well-suited for product analytics, growth funnels, cohort analysis, and operational reporting that require reproducible code and narrative context.
How do I get started with Mode?+
Start by signing up for a Free account, connect your warehouse (Admin > Data Connections), and create a New Report. Run a simple SQL query, then Create Notebook from results and embed outputs into a Report; success is a published report link or scheduled delivery.
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