Actionable SEO insights and tracking for marketing teams
Moz Pro is an all-in-one SEO toolkit that centralizes keyword research, rank tracking, site audits and backlink analysis for marketing teams and agencies. It’s best suited for SEO managers and small-to-midsize agencies who need reliable metrics, historic rank data, and link research without enterprise complexity. Pricing is tiered with entry-level plans and higher limits for Teams and Advanced users, making it accessible for paid teams but not free for heavy enterprise usage.
Moz Pro is an SEO & Marketing platform that provides keyword research, rank tracking, site audits and backlink analysis in a single suite. Its primary capability is delivering keyword difficulty, SERP features, and campaign-based rank tracking across regions and devices. Moz differentiates itself with a large, curated link index and the proprietary Keyword Difficulty and Priority scores that help prioritize work. It serves SEO managers, content teams and agencies aiming to grow organic traffic with measurable metrics. Pricing is tiered (starts with an affordable monthly Pro plan), with higher limits for Teams and Advanced users.
Moz Pro is an SEO & Marketing platform developed by Moz, a company originating in Seattle and known for early SEO tools and community resources. Launched originally as SEOmoz and evolving into Moz Pro, the product offers an integrated set of tools for monitoring search visibility, auditing sites, researching keywords, and analyzing backlinks. The core value proposition centers on providing traceable, campaign-based rank tracking, a curated link index, and standardized metrics such as Keyword Difficulty and Page Authority that SEO teams trust for prioritization and reporting.
Moz Pro’s feature set focuses on four main capabilities. Keyword Explorer returns monthly search volume, Keyword Difficulty scores, organic CTR estimates, and a Priority score that combines metrics to help prioritize keywords; it supports keyword suggestions and SERP feature data for country-level searches. Rank Tracking (Campaigns) tracks daily or weekly keyword rankings by device and location with historic position charts and visibility percentage; you can group keywords into campaigns and monitor progress. Site Crawl (Site Audit) scans sites to report on crawlability, broken pages, redirects, duplicate content, and on-page issues with issue prioritization and exportable crawls. Link Explorer provides a backlinks index with Domain Authority and spam score indicators, top linking domains, anchor text breakdowns, and link intersect analysis for competitive link research.
Pricing is tiered with a limited free experience and multiple paid plans. Moz offers a free account with restricted Keyword Explorer queries and limited access to link data, enough for casual checks. Paid plans (current public pricing) start with the Standard plan at $129/month billed monthly, which increases metrics and campaign limits; the Medium plan is $179/month, Large is $249/month, and Premium is $599/month when billed monthly (annual billing reduces monthly equivalent). Each higher tier raises limits on tracked keywords, crawl credits, users, and link index queries. Moz also offers custom/enterprise arrangements for larger teams and API access with separate pricing.
Moz Pro is used by in-house SEO managers tracking organic visibility, content marketers researching and prioritizing keywords, and agencies reporting campaign performance to clients. Example users: an SEO Manager using Campaigns to reduce keyword decline and increase visibility by 20% over six months, and a Content Strategist using Keyword Explorer to map topic clusters and rank for prioritized keywords. Moz Pro competes directly with tools like Ahrefs and SEMrush; users often choose Moz for its curated metrics and Keyword Difficulty methodology, while Ahrefs and SEMrush may be favored for larger backlink indexes or more extensive site audit depth.
Three capabilities that set Moz Pro apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | Restricted Keyword Explorer queries and limited Link Explorer access | Casual checks and beginners testing the UI |
| Standard | $129/month | Campaigns, 300 tracked keywords, limited crawl and API credits | Solo SEOs and small businesses |
| Medium | $179/month | Higher limits: ~900 tracked keywords and more crawl credits | Small agencies and growing marketing teams |
| Large | $249/month | Larger quotas: more keywords, users, and link queries | Mid-size agencies managing multiple clients |
| Premium | $599/month | Highest public quotas; expanded API and data limits | Advanced teams needing large-scale tracking |
Copy these into Moz Pro as-is. Each targets a different high-value workflow.
Role: You are an SEO Specialist using Moz Pro. Task: Analyze up to 30 keywords and return Keyword Difficulty (0-100), monthly search volume, top SERP features, and an immediate recommended action (Target / Monitor / Avoid) based on KD and volume. Constraints: accept a plain list of keywords; limit 30 rows; treat KD <=30 as Target, 31-60 as Monitor, >60 as Avoid. Output format: CSV with header: "keyword,kd,monthly_volume,serp_features,recommendation". Example row: "blue running shoes,28,9,500,People Also Ask;Image Pack,Target". Do not include any extra commentary.
Role: You are a Site Auditor using Moz Pro site crawl results. Task: For a single domain, produce the top 5 technical and content issues ranked by impact, each with severity (High/Medium/Low), estimated % of pages affected, and one-sentence remediation steps. Constraints: limit to five items; include only issues Moz Pro would report (crawl errors, duplicate title tags, missing meta descriptions, slow pages, broken links). Output format: JSON array of objects: {"issue","severity","percent_pages","remediation"}. Example item: {"issue":"duplicate title tags","severity":"Medium","percent_pages":"12%","remediation":"Create unique, descriptive titles under 60 chars"}.
Role: You are a Content Strategist using Moz Pro. Task: Produce exactly 50 prioritized keyword targets for the next quarter. Constraints: include only keywords with monthly volume >=200 and Keyword Difficulty <=65; assign Search Intent (Informational/Transactional/Commercial/Local) and Moz Priority score (0-100). Output format: JSON array of 50 objects: {"keyword","monthly_volume","kd","intent","priority","recommended_content_type"}. Example object: {"keyword":"organic dog food benefits","monthly_volume":880,"kd":42,"intent":"Informational","priority":78,"recommended_content_type":"Long-form blog post + FAQ"}. Do not include extra explanation.
Role: You are an SEO Manager using Moz Pro Rank Tracker. Task: For a provided list of tracked keywords and two timeframes (baseline and current), generate a CSV showing rank change per keyword segmented by region and device. Constraints: include columns: keyword,region,device,baseline_rank,current_rank,rank_change,visibility_percent_change; limit 200 rows; highlight (marker column) top 10 risers and top 10 decliners. Output format: CSV header and rows. Example header: "keyword,region,device,baseline_rank,current_rank,rank_change,visibility_percent_change,marker" with marker values "Top Riser" or "Top Decliner" or blank. No extra commentary.
Role: You are a Link Builder using Moz Pro's link index. Task: Given a target domain and up to 5 competitors, produce an outreach-priority list of the top 100 non-overlapping linking domains that link to competitors but not to the target. Multi-step constraints: 1) For each candidate domain include Moz DA-like metric, link equity estimate, anchor context, and topical relevance (0-100). 2) Exclude domains with spam score > threshold (specify default 60). 3) Output CSV columns: "domain,source_url,competitor_linked,moz_metric,link_equity,anchor_sample,topical_score,priority_rank,outreach_template". Provide two short outreach templates (templated and personalized) as examples for the top 10 domains. Example CSV row provided inline is allowed. Start by listing your exact filter parameters used.
Role: You are a Senior SEO Strategist using Moz Pro data. Task: Create a detailed six-month campaign plan to increase tracked keyword visibility by 20% within six months for a given campaign. Multi-step instructions: 1) Start with a one-paragraph situational diagnosis using current visibility and top three obstacle metrics (average KD, technical errors, backlink gap). 2) Provide monthly milestones with KPIs, required tasks (on-page, content creation, technical fixes, link acquisition), estimated team hours, and resource/budget line items per month. 3) Include an A/B testing calendar for titles/meta and two experiment examples. Output format: structured JSON with fields "diagnosis","milestones":[{month,objectives,kpis,tasks,hours,budget}],"tests". Replace placeholders for "monthly_budget" and "team_size" with actual values before running.
Choose Moz Pro over Ahrefs if you prioritize curated Keyword Difficulty metrics and campaign-focused reporting over raw backlink volume.
Head-to-head comparisons between Moz Pro and top alternatives: