Rank-first SEO & content planning with AI-driven research
Outranking is an AI-driven SEO and content optimization platform that combines SERP research, on-page optimization scoring, and AI content drafting for marketers and SEO teams. It suits content teams and consultants who need data-backed briefs and competitor-aware drafts rather than raw generative copy, and its pricing spans a limited free trial to paid plans starting at a monthly cost for practical agency use.
Outranking is an SEO & Marketing platform that automates research, content briefs, and on-page optimization to help pages rank higher. It combines SERP analysis, keyword intent, content briefs, and an AI writer tied to live Google data so teams produce optimized drafts with semantic topic coverage. Its differentiator is the integrated research-to-content workflow—users get research, outline, and optimization score in one interface, aimed at in-house SEO, agencies, and freelance writers. Pricing is accessible with a free trial and paid plans that scale by credits and project limits, making it approachable from solo consultants to teams.
Outranking is an SEO & Marketing platform that launched to close the gap between SEO research and content production. Founded to help marketers produce data-informed content faster, Outranking positions itself as a research-first content assistant: it pulls live SERP signals, content gaps, and keyword intent to generate outlines and optimization guidance that map directly to ranking factors. The core value proposition is reducing time from keyword selection to a publishable, optimized draft by bundling keyword research, SERP analysis, and AI drafting in one workflow.
Key features include SERP research that analyzes top-ranking pages and extracts headings, word counts, and keywords to produce a content brief you can export or edit. The platform’s AI Content Editor generates draft sections referenced against a built brief while showing an on-page optimization score and recommended topic clusters; users can set target keywords and see live changes to the optimization score. Outranking also offers a Content Planner and batch URL import for competitive gap analysis, plus integrations for CMS publishing and export (including direct WordPress publishing and Google Docs export). The tool surfaces recommended internal links, NLP keywords, and suggested headings pulled from top-ranking results to close topical gaps.
Pricing is tiered and credit-based: Outranking offers a limited free trial (credit-based) and paid plans. The Solo/Creator plan starts at a monthly fee (confirm current price on their site) and unlocks more credits, longer article lengths, and additional projects; Team and Agency tiers increase monthly credits, number of users, and allow custom domain tracking plus priority support. Enterprise/custom plans are available with dedicated quotas and onboarding. The free trial provides a small number of credits for testing the article generator and research features; paid tiers convert credits into content briefs, drafts, and exports, with higher tiers intended for multiple users and bulk URL audits.
Outranking is used by in-house SEOs creating optimized pages and by content agencies scaling briefs and drafts. For example, an SEO Manager uses Outranking to produce 20 data-backed briefs per month that target high-intent keywords, while a Content Agency Lead uses it to batch-audit 100 client URLs and produce prioritized rewrite tasks. Freelance content strategists also use the tool to deliver publish-ready outlines that already include recommended headings and NLP terms. Compared to a competitor like Clearscope or SurferSEO, Outranking emphasizes a tighter research-to-draft pipeline with export and CMS publishing options, while competitors may emphasize scoring or editorial integrations differently.
Three capabilities that set Outranking apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free trial | Free | Small credit allocation for trying research and short drafts | Individuals testing core features |
| Creator (monthly) | Approx. $29/month (confirm on site) | Baseline credits, limited projects, single user access | Solo SEOs and freelance writers |
| Team | Approx. $99+/month (confirm on site) | Higher credits, multiple users, project sharing | Small marketing teams and agencies |
| Agency / Enterprise | Custom | Custom credits, SSO, priority support, account manager | Agencies and enterprise SEO operations |
Copy these into Outranking as-is. Each targets a different high-value workflow.
You are an SEO content strategist. Given a target keyword and search intent, produce an SEO-optimized blog outline ready for writers. Constraints: the target keyword must appear in the H1; label the search intent (informational/commercial/transactional); include 5–8 H2s and 2–3 H3s under relevant H2s; provide estimated word counts per section (50–300) and 2 suggested internal links. Output format: a JSON object with keys: title, meta_description (150–160 chars), primary_keyword, search_intent, outline (array of sections with heading_level, heading_text, suggested_word_count, notes). Example outline item: {"heading_level":"H2","heading_text":"How X works","suggested_word_count":300,"notes":"Include diagram and stats"}. Now produce the outline for keyword: "how to reduce churn in SaaS".
You are an SEO copywriter tasked with writing a meta title and description for a page. Constraints: meta title ≤60 characters, meta description 120–155 characters, must include the exact target keyword and a clear CTA, avoid repeating the page title verbatim, and match user intent. Output format: JSON with fields: url, page_title, target_keyword, meta_title, meta_description, reasoning (1–2 sentences). Example input: {"url":"https://example.com/pricing","page_title":"Pricing - Example","target_keyword":"project management pricing"}. If the page targets multiple countries, include language/country variant suggestions. Now create meta tags for URL: https://YOUR-URL-HERE and target keyword: "freelancer SEO pricing".
You are an agency content strategist. Produce a competitive content brief for a target keyword that prioritizes semantic coverage and gaps against the top 5 SERP results. Constraints: include (1) a SERP summary listing top5 titles, URLs and inferred intent, (2) a 6-section outline covering must-have topics and neglected subtopics, (3) recommended word count range and H2/H3 map, and (4) five related LSI/semantic keywords and target content score. Output format: a markdown-style brief with sections: Overview, SERP Analysis, Recommended Outline, Semantic Keywords, and Optimization KPIs. Example SERP entry: "1. Example Title — https://example.com — intent: informational — DA:70". Keyword: "best CRM for small business".
You are an SEO project manager. Given a list of URLs with baseline metrics, score and prioritize rewrites to maximize organic traffic uplift. Constraints: use a scoring model combining current organic traffic (50%), keyword opportunity (30%), and conversion potential (20%); output the top 25 prioritized URLs; recommend action per URL (quick SEO, full rewrite, merge, or archive) and estimate monthly traffic uplift percent. Output format: CSV with columns: url, current_traffic, keyword_opportunity_score(0-100), conversion_score(0-100), priority_score(0-100), recommended_action, est_uplift_percent, rationale (one sentence). Provide one example row: "https://example.com/blog-a,800,75,40,68,full rewrite,35%,'thin content with high intent'". Paste your CSV list of URLs and metrics after this prompt.
You are Head of SEO for a B2B SaaS company targeting mid-market buyers. Create a 3-month content calendar with 12 briefs (4 per month) designed to increase demo requests and organic sessions. Constraints: for each brief include topic, primary keyword, search intent, funnel stage, a 3–5 bullet brief with key talking points, estimated word count, primary CTA, KPI target (organic sessions, leads), and suggested publish date; maintain content mix 40% informational, 40% commercial, 20% product-focused; prioritize topics with linkability and long-tail intent. Output format: a JSON array of 12 objects. Example object: {"topic":"Reducing onboarding churn","primary_keyword":"onboarding churn SaaS","intent":"informational","kpi":{"sessions":1200,"leads":20}}.
You are a technical SEO specialist with E-E-A-T and entity-optimization expertise. Analyze the target page and the top 3 SERP competitors, then produce a rewritten, publish-ready HTML content draft (800–1200 words) optimized for entities and user intent. Multi-step constraints: (1) list top 10 semantic keywords/entities to include, (2) provide five internal linking recommendations with anchor suggestions, (3) give structured data recommendation (schema.org type and key properties), and (4) include a 5-item on-page optimization checklist. Output format: JSON with fields: url_analyzed, competitor_snippets (top3 titles and 1-sentence summaries), entities (array), html_draft (string), internal_links_plan (array), schema_snippet (string), checklist (array). Provide the target URL and keyword after this prompt: URL: https://YOUR-PAGE-HERE, keyword: "target keyword".
Choose Outranking over SurferSEO if you need an end-to-end research-to-draft workflow and direct CMS publishing rather than score-only optimization.
Head-to-head comparisons between Outranking and top alternatives: