Collaborative social media planning and approval for teams
Planable is a collaborative social media planning platform that centralizes content creation, review, and publishing for marketing teams. It’s best for social media managers and agencies who need visual calendars, multi-platform post preview, and streamlined approvals. Pricing starts with a limited free tier and paid plans for teams and enterprises, making it accessible for small teams but priced up for larger organizations.
Planable is a collaborative social media planning tool that helps teams create, preview, approve, and publish social content across platforms. It centralizes content workflows with visual calendars, post-level comments, and approval flows to reduce back-and-forth. Planable’s primary capability is a WYSIWYG post composer with platform previews and scheduled publishing; its key differentiator is an approval-first workspace designed for teams and agencies. It serves social media managers, content teams, and agencies coordinating multi-platform campaigns. Pricing starts with a free plan for small teams and scales to paid team and enterprise tiers for broader publishing needs.
Planable is a social media collaboration platform launched to streamline content creation, review, and scheduling for teams and agencies. Founded to address approval bottlenecks, it positions itself as a workspace where content, feedback, and publishing converge. The core value proposition is reducing email and Slack loops by bringing comments, versions, and approvals directly onto post drafts and visual calendars. Planable supports multiple social networks, user roles, and client-facing review links, targeting teams that need structured sign-off and visual planning for campaigns.
Feature-wise, Planable provides a visual calendar with drag-and-drop scheduling so teams can reorder posts and view schedule density across accounts. The post composer shows native previews for Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and Google Business Profile, including image cropping and caption rendering. Collaboration tools include threaded comments on individual posts, in-line emoji reactions, multi-level approval workflows, and version history to revert changes. Planable also supports content libraries for reusable assets, bulk upload via CSV for scheduling many posts at once, and integrations with publishing connectors and user management for client access and permissions.
Pricing starts with a Free plan that allows up to 1 workspace and limited collaborators, suitable for testing and very small operations. Paid plans are tiered: the Creator/Starter-level plan covers more social accounts and scheduled posts, the Team plan increases seats and workspace limits for full editorial collaboration, and Enterprise provides SSO, custom security, and account management with custom pricing. Planable’s paid tiers unlock additional workspaces, higher post limits, collaboration seats, and publishing connectors; enterprise customers receive SLAs and custom onboarding. Monthly and annual billing options exist, with per-seat scaling that makes larger teams significantly more expensive.
Planable is used by social media managers creating multi-week campaign calendars and agencies managing multiple clients who need client approvals and branded review links. Example users: a Social Media Manager using Planable to cut content approval time by centralizing drafts and client comments; an Account Manager at an agency using it to deliver client-ready calendars and get sign-off before publishing. For teams that need deeper analytics or influencer management, platforms like Sprout Social or Hootsuite may offer stronger reporting, but Planable outshines them on visual collaboration and approval workflows for social teams.
Three capabilities that set Planable apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | 1 workspace, limited collaborators, basic publishing connectors | Solo creators and small test projects |
| Pro / Starter | $11 per user/month (billed annually approximate) | More accounts, scheduling, 5+ collaborators, content library access | Small teams needing scheduling and collaboration |
| Team | $24 per user/month (billed annually approximate) | Multiple workspaces, advanced approvals, more seats and automation | Growing marketing teams and small agencies |
| Enterprise | Custom | SSO, SLA, custom onboarding, unlimited seats (negotiated) | Large organizations and agencies requiring security |
Choose Planable over Hootsuite if you prioritize visual collaborative approvals and client-facing review links for agency workflows.