Discover creators and measure ROI with social-media AI
Upfluence is an influencer marketing platform that combines a large creator database with e-commerce tracking and campaign CRM, ideal for brands and agencies focused on measurable influencer ROI. Pricing is primarily custom/enterprise, with trials available; expect vendor quotes rather than public monthly packages. It excels where creator discovery and Shopify-linked conversion tracking are required for revenue-driven influencer programs.
Upfluence is an influencer marketing platform that helps brands find creators, run outreach, and measure campaign ROI. As a Social Media AI solution, it indexes millions of creator profiles and surfaces audience demographics and engagement signals to match brands to creators. Its key differentiator is e-commerce and Shopify integration that ties influencer activity to actual sales. Upfluence serves marketing teams, e-commerce managers, and agencies focused on measurable influencer ROI. Pricing is not published and is sold mostly as custom plans with trials available, making it more accessible to midmarket and enterprise buyers than solo creators.
Upfluence is an influencer marketing and creator management platform founded in 2013 with roots in Europe and a product positioned for brands and agencies that need ROI-focused influencer programs. Its core value proposition is unifying creator discovery, relationship management, and commerce performance tracking into one platform so teams can source talent, run outreach, and attribute revenue in a single workflow. The company emphasizes data-backed creator selection and e-commerce attribution, marketing itself to companies that require measurable outcomes rather than purely awareness-driven campaigns.
Feature-wise, Upfluence maintains a searchable database of creator profiles (commonly cited as millions of indexed creators) with filters for audience size, engagement rate, location, language, and platform. The platform provides audience analytics including follower demographics, interest categories, and fraud/ghost-follower signals to validate reach. Campaign management includes CRM-style pipelines for outreach, contract and payment tracking, and automated email sequences for bulk outreach to hundreds of creators. For e-commerce brands, Upfluence offers native integrations and tracking methods (promo codes, affiliate links, and platform connectors) to attribute clicks and sales back to creator content for direct ROI reporting.
On pricing, Upfluence does not publish fixed consumer plans on its site and primarily sells via demos and custom quotes; a free trial or demo is typically available to qualified buyers. Paid offerings are sold as tiered or custom subscriptions that unlock database access, campaign seats, advanced analytics, and integrations; larger teams get multi-user seats, API access, and dedicated onboarding. Some market references suggest midmarket starting rates are in the low hundreds to high hundreds per month depending on features, but exact costs require contacting Upfluence sales for a tailored quote. Enterprise customers negotiate SLAs, single sign-on, and custom data exports.
Typical users include in-house influencer marketers and ecommerce managers. Example roles: a Head of Marketing using Upfluence to identify 50 micro-influencers and increase direct Shopify sales by 15% month-over-month; a Social Media Manager using it to manage outreach pipelines and reduce contract turnaround from weeks to days. Agencies use its reporting and client-facing dashboards to demonstrate campaign ROI. Compared to competitors such as CreatorIQ or Aspire, Upfluence is often chosen when integrated commerce tracking and direct-shopify attribution are primary requirements.
Three capabilities that set Upfluence apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free trial | Free | Limited demo access, sample creator search, no full exports | Brands evaluating platform fit before buying |
| Growth (approx.) | Custom (approx. $795/month) | Database access, 2-5 seats, basic campaign tools | Small teams with e-commerce tracking needs |
| Team | Custom | Multi-seat, outreach automation, analytics exports | Marketing teams managing recurring campaigns |
| Enterprise | Custom | API access, SSO, dedicated onboarding, SLA | Agencies and large global brands |
Choose Upfluence over CreatorIQ if you need built-in Shopify attribution and transaction-level influencer ROI reporting.