Rewrite, refine, and generate text with text-generation precision
Wordtune is an AI writing assistant focused on text generation and rewriting, ideal for professionals who need concise, stylistically varied copy quickly. It delivers contextual rewrites, tone controls, and document-level suggestions via browser extensions and native apps. Pricing starts with a usable free tier and scales to paid plans (monthly subscriptions) for higher character quotas and team features, making it suitable for individual creators and small teams.
Wordtune is an AI-powered writing assistant in the Text Generation category that helps users rewrite, shorten, expand, and change tone of sentences and paragraphs. It primarily functions as a rewrite and paraphrasing tool embedded as a browser extension and web editor, with style and tone controls that differentiate it from generic text generators. Wordtune serves content writers, marketers, students, and professionals who need clearer or alternative phrasing rather than raw long-form generation. The product offers a free tier with daily limits and paid monthly subscriptions for higher usage, keeping it accessible for individuals and small teams.
Wordtune is an AI writing assistant launched by AI21 Labs (founded 2019 by Ori Goshen and Yoav Shoham) and has positioned itself as a context-aware rewriting and composition tool rather than a generic chatbot. Its core value proposition is improving clarity and tone of existing text by suggesting multiple rewrites, shortening or expanding phrases, and offering goal-oriented transformations. Wordtune emphasizes live editing within the flow of work—via browser extensions, Google Docs integration, and a web editor—so users can quickly change wording without leaving their document. It is marketed toward users who want control and precision over phrasing instead of open-ended creative generation alone.
Key features include Rewrite and Suggestions, where Wordtune displays 3–8 alternate phrasings for a selected sentence and ranks them inline; the Shorten and Expand controls, which compress or lengthen content by set percentages (e.g., one-click shorten/expand suggestions applied to selections); and Tone and Formality toggles that convert text between casual, formal, and professional variations. Wordtune also offers a Compose/Paragraph feature that can generate paragraph-length text from prompts or expand bullet points into full sentences. The product integrates with Chrome and other browsers via an extension, provides a Google Docs add-on (inline suggestions), and includes a desktop/web editor for pasting longer documents. A plagiarism-check integration and citation helper are not core features—Wordtune focuses on phrasing and style rather than citation management.
Pricing is offered as a freemium model. The Free plan allows a limited number of rewrites per day and access to basic suggestions via the extension—suitable for light users. The Individual (Premium) plan is a paid monthly subscription that increases monthly character quotas or rewrite credits, and enables features like Tone/Formality controls, longer expansions, and priority support; current published pricing lists a monthly rate for Premium (annual discounts apply) — users should verify the live price on helpt pages as offers may change. Team/Business plans provide centralized billing, admin controls, and higher usage quotas; Enterprise pricing is custom and unlocks SSO and dedicated support. Wordtune occasionally adjusts quotas and promotional pricing, so organizations should check the official pricing page for up-to-date numbers.
Wordtune is used across real-world workflows where clarity and alternative phrasing matter: a Content Marketer using it to produce 20+ headline variants and rewrite ad copy for A/B tests, and a Customer Support Manager rewriting templated responses to improve empathy and reduce average handling time. Other users include students improving essays, sales reps polishing outreach emails, and product managers refining PR and release notes. Compared to competitor tools like Grammarly or Jasper, Wordtune differentiates by focusing specifically on inline rewrite alternatives and tone transformations rather than deep grammar correction or full long-form generation, making it preferable for users who iteratively refine existing copy rather than generate long drafts from scratch.
Three capabilities that set Wordtune apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Free | Free | Limited daily rewrites and basic suggestions via extension | Casual users testing rewrite features |
| Premium (Individual) | $9.99/month | Higher monthly rewrite/character quota, Tone and Expand features | Frequent writers and solo professionals |
| Teams | $19.99/user/month | Central billing, shared seat quotas, admin controls | Small teams needing collaboration and higher quotas |
| Enterprise | Custom | SSO, SLAs, dedicated support, custom quotas | Large orgs requiring compliance and integrations |
Copy these into Wordtune as-is. Each targets a different high-value workflow.
Role: You are a professional writing assistant. Task: Rewrite the pasted email to make it clearer, more concise, and professional while preserving all original facts. Constraints: 1) Reduce length by about 30% without removing facts; 2) Keep a polite, neutral-professional tone; 3) Do not add new information. Output format: Return a single polished paragraph followed by a one-line subject suggestion. Input placeholder: <<PASTE EMAIL HERE>>. Example: if input is 'Hi team, I wanted to check in about the report...' produce a shorter, clearer two-sentence version plus subject line.
Role: You are an expert editor. Task: Condense the following paragraph to roughly 50% of its original word count while preserving the main argument and any critical figures or dates. Constraints: 1) Keep all essential facts and numbers intact; 2) Maintain original tone (label tone as "formal" or "casual" if present); 3) Avoid adding examples or new claims. Output format: Return the shortened paragraph only, no preface. Input placeholder: <<PASTE PARAGRAPH HERE>>. Example: 'The Q1 results showed growth of 8%...' should become a compact version keeping '8%' and the core takeaway.
Role: You are a creative headline engineer for marketing. Task: Generate 20 distinct headline variants for the product or article named in the placeholder. Constraints: 1) Use the product/title placeholder <<PRODUCT_TITLE_OR_TOPIC>>; 2) Produce exactly 20 headlines split into four groups: 5 benefit-driven (<=60 chars), 5 curiosity-driven (<=75 chars), 5 question-form (<=80 chars), 5 straightforward/SEO-friendly (include primary keyword, <=70 chars). Output format: Return a numbered list (1–20) with group labels and character counts for each headline. Example label: 'Benefit-driven (1–5):'.
Role: You are a senior sales copywriter. Task: Rewrite five cold-email templates for outreach about <<PRODUCT/SERVICE>> tailored for busy decision-makers. Constraints: 1) Each template must include: a 6–8 word subject line, 2–3 short body sentences (no more than 40 words total), and a clear one-line CTA; 2) Tone: friendly-professional; 3) Include personalization tokens: {{first_name}}, {{company}}, {{pain_point}}. Output format: Numbered templates 1–5 with subject, body, and CTA labeled. Example: 'Subject: Quick idea for {{company}}' then body and 'CTA: ...'.
Role: You are a senior customer support manager optimizing reply workflows. Task: For the issue described in <<SHORT ISSUE DESCRIPTION>>, produce a three-tier response set: 1) Instant short reply (1–2 sentences) for chat; 2) Detailed troubleshooting reply (bullet steps, 5–7 steps, include commands or screenshots placeholders like [screenshot]); 3) Escalation template to engineering (subject line, 3-paragraph explanation, priority label). Constraints: Preserve customer tone, include estimated time-to-resolution where appropriate, add a one-line CSAT closing prompt. Output format: Clearly separate tiers with headings 'Short Reply', 'Detailed Troubleshooting', 'Escalation Template'. Example snippet: provide step 'Restart app and replicate issue' as a model.
Role: You are an e-commerce SEO copywriter. Task: Rewrite the product description provided as <<CURRENT_DESCRIPTION>> to be conversion-focused and SEO-optimized for the primary keyword list <<KEYWORDS: keyword1, keyword2>>. Constraints: 1) Produce a 150-word product description that naturally includes the keywords (no stuffing); 2) Provide a 60-character meta title and a 155-character meta description; 3) Add five bulleted customer-focused benefits (max 10 words each) and one alt-text for the main image. Output format: Return labeled sections: 'Meta Title', 'Meta Description', 'Product Description', 'Bullets', 'Image Alt'. Example: show how to incorporate 'keyword1' once in first 20 words.
Choose Wordtune over QuillBot if you prefer ranked inline rewrite alternatives and integrated Google Docs suggestions for iterative editing.
Head-to-head comparisons between Wordtune and top alternatives: