Boost discoverability and conversions with AI-driven SEO & marketing
Yext is an answers-driven digital knowledge platform that centralizes location, product, and FAQ data to improve search visibility and conversions for multi-location brands; it’s best for marketing teams, local SEO managers, and enterprises that need structured listings, AI-generated answers, and analytics, and it is priced on a per-product/per-location basis with no single low-cost unlimited plan.
Yext is a digital knowledge and search platform for SEO & Marketing that centralizes business listings, site search, and AI-powered answers. It primarily helps brands manage factual business data (locations, products, events) across hundreds of publisher networks and search engines. Yext’s key differentiator is its Knowledge Graph plus an Answers experience that surfaces direct answers on-site and via partners. It serves multi-location retailers, franchise marketers, and enterprise SEO teams. Pricing is modular and typically charged per product or per location, with no unlimited free tier but entry-level options for small businesses.
Yext is a cloud-based digital knowledge and search platform founded to help businesses control their public facts across search engines, maps, directories and websites. Launched by Howard Lerman and co-founders in 2006, Yext positions itself as a source-of-truth layer — the Yext Knowledge Graph — that stores structured entity data (locations, products, menus, staff) and pushes that data to publishers via integrations and APIs. Its core value proposition is reducing inconsistent online information that harms discoverability and conversions, replacing manual directory edits with centralized updates and audit trails.
Yext’s product suite centers on several concrete capabilities. Listings sync publishes and updates business data to hundreds of directories, Google, Apple, Facebook, and niche publishers; Listings includes verification and suppression handling. The Yext Answers product replaces a site’s native search by returning direct answers from the Knowledge Graph, supporting natural-language queries, intent signals, and click-to-call or click-for-directions actions.
Pages and Pages templates let teams create location or product landing pages that automatically pull Knowledge Graph data and schema markup. Analytics and Reports provide query-level telemetry, impressions, and conversion metrics so teams can tie knowledge corrections to traffic and call outcomes. Pricing for Yext is modular rather than a single subscription.
There is no unlimited free tier: a basic Listings product typically starts as a paid service with per-location annual fees; Yext’s Answers and Pages are separately priced and commonly sold as add-ons or in bundles. As of the latest public materials, customers buy products (Listings, Pages, Reviews, Answers) and pay per location/entity or on a custom enterprise contract; small-business entry packages exist but often require annual commitments. Enterprise buyers receive SLAs, multi-product discounts, and onboarding services.
Exact public per-location prices vary by market and product, and Yext frequently negotiates volume-based pricing with agencies and franchises. Yext is used by national retailers, healthcare groups, restaurants, and multi-location service brands to ensure consistent public facts and improve local search conversions. Example workflows: a Franchise Marketing Manager using Listings to update 500 locations’ hours and drive accurate Google Business Profile sync; an SEO Director using Yext Answers to reduce on-site search friction and increase booking rates via instant answers.
For organizations with large, changing inventories or many locations, Yext is often compared with Moz Local or Semrush Listings; unlike those competitors, Yext emphasizes an enterprise Knowledge Graph and paid publisher connections.
Three capabilities that set Yext apart from its nearest competitors.
Current tiers and what you get at each price point. Verified against the vendor's pricing page.
| Plan | Price | What you get | Best for |
|---|---|---|---|
| Starter Listings | Custom (starts ~$5/location/month) | Basic directory sync and support for single-region small businesses | Small businesses with few locations |
| Listings + Reviews | Custom (typically higher per-location annual fee) | Adds review monitoring, response tools, limited publisher coverage | Growing brands tracking reputation and listings |
| Answers + Pages | Custom (quoted; enterprise-level pricing) | Site search replacement, custom AI answers, Pages templates, analytics | Mid-market and enterprise web search optimization |
| Enterprise Suite | Custom (negotiated contract) | Full product bundle, SLAs, onboarding, multi-region scale | Large enterprises and franchises requiring support |
Choose Yext over Semrush if you need enterprise-grade knowledge graph syncing and a site-search Answers product rather than only SEO keyword tools.