What is Off-page SEO?
Off-page SEO, often also called as off-site optimization is the process of improving the position of a website by taking some actions that are outside the scope of that website. Adopting off-page SEO techniques can help in improving the perception of trustworthiness, higher quality, authority and popularity to the users of the site.
Some of the most common Off-page SEO factors that influence the site positioning can be broadly categorized as below:
- Linking related factors: This is mainly related to getting backlinks to your site from external websites. Parameters like search engine ranking, anchor text used, number of links received etc. of the external website will influence the ranking of your website.
- Non-linking related factors: Any activity done outside your own website that draws traffic and authority towards your website are called as off-page SEO activities. These can be dropping links to your blog on social media and discussion forums, guest blogging with a link to your site, influencer marketing etc.