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What is on-page SEO?

On-page optimization is the process of improving the ranking of your website by modifying or controlling the On-Page SEO factors that are within the scope of your own website. These parameters are an integral part of content creation. Some of the On-page SEO techniques that can be adopted to improve the ranking of your site include:

  1. Fixing technical aspects of the website: This includes the server speed, source codes and unique IP address from where you host your site.
  2. Optimizing the content: Content optimization includes optimizing images, appropriate usage of keywords, improving the Meta description and title tags, paragraphing, headlining etc.
  3. Optimizing internal navigation: This can be achieved through creating logical menus, categories, internal linking, optimizing URLs etc.
  4. Improving website usability: The overall layout and design of the website that includes the compatibility of the site with various devices, user engagement through call-to-action etc.