Link Insertions on Real Blogs – Quick Wins for Better Rankings!
Written by Kriti SHarma » Updated on: June 17th, 2025
Building trust, skyrocketing conversions, and enhancing brand reputation are all significant stepping stones to success. A crucial factor in creating all three of these is leveraging customer reviews.
Customer feedback can easily become an advocate for your business on an outward level. Testimonials, case studies, and reviews can unlock the doors to success. They are at the core of advertising and set the base for your marketing efforts.
In this blog, we cover ten impactful strategies to leverage customer reviews.
(Psst! A surprise awaits you at the end!)
Let’s get started.
Reviews of any kind can build trust among new customers and keep the old ones returning. A useful strategy when asking for reviews is to ask your customers for video feedback. Text-based feedback can be useful, but video testimonials can turn your past customers into brand ambassadors.
Use tools like Feedspace to make it simple, easy, and effective to capture, share, and embed videos on your website. You can import reviews from 20+ platforms instantly. Feedspace even offers the option to create a ‘Wall of Love’ on your website (more on this below)
Video testimonials can serve as an exceptionally useful trust-building factor. This is mainly because text-based reviews can easily be faked, while video reviews are often viewed as being more authentic.
✍️Expert tip: When editing your video testimonials, ensure you have it near-perfect (but not perfect!). This adds another layer of authenticity and can help new customers trust your brand easily.
A ‘Wall of Love’ is a tool used by numerous e-commerce businesses on their website over the past decade. A wall of love is an amalgamation of different types of reviews (including video, audio, or text-based reviews imported from social media or other websites).
Create a ‘Wall of Love’ and integrate it into your website. Customers can directly check this page when they visit your website.
One of our favorite clients, Tiffani from the USA, created a ‘Wall of Love’ for her website to effectively convey to her potential customers about her past customers’ experiences. A delightful mosaic of gratitude, Tiffani’s Wall of Love allowed her to display her collection of reviews and testimonials.
Using Feedspace, you too, can easily create a Wall of Love that resonates with the brand’s voice and showcase it proudly on your website.
✍️Expert tip: Wall of Love can even include reviews from social media platforms or discussions about your brand on different platforms!
Product pages or landing pages are generally visited at the peak of a consumer journey. Customers compare different options, consider whether the price or quality is justified, look for discounts, and so on.
During this stage, highlighting customer reviews is of utmost importance. Customers will be more likely to trust a product that has multiple reviews and has been tried and tested by a variety of people.
✍️Expert tip: Don't be afraid to show negative reviews on your website. It may be unconventional but showing how you respond to customers (who leave negative reviews) how their reviews helped you improve your product and how you flipped the script to emerge a winner are all incredibly useful steps in turning a customer loyal.
Adding reviews to your website can be beneficial. However, why not take it a notch higher and add it directly to your email marketing campaigns where customers can view them directly?
Incorporating reviews into your emails can turn a cold lead into a piping-hot one. It is difficult to communicate the value of your product to someone who has just discovered your brand, and adding reviews to your communication with them strategically can be just the thing you need.
Incorporating reviews boosts open and direct conversations. You can include reviews in newsletters, abandoned cart emails, or even festive emails.
✍️Expert Tip: Don't be afraid to use your reviews in cold emailing campaigns! Experiment with how customers respond to different types of formats and create a stack of templatized reviews that can be used across emails, texts, and other mediums.
Rising above the noise is incredibly important to get traction from social media content. Posting regularly, staying consistently updated, and using different types of posts can bring in large amounts of clicks, conversions, and loyal customers.
However, what if you were to up the game and share reviews by happy customers on your page?
Considering how most people take reviews as seriously as a recommendation from a friend, seeing how your brand solved a problem for customers and made them happy could be the final step needed for a potential customer to turn into a paying customer.
Additionally, posting on platforms like LinkedIn, Instagram stories and even shareable posts on Facebook can help you establish your brand identity and set the tone for future interactions.
✍️Expert tip: Try collaborating with influencers that belong to your niche. They can show users how to use your product and the additional benefits that your product provides.
If you utilize paid ads to advertise your products across different platforms, it might be a good idea to start integrating your reviews for better leverage.
Not only will it help you build trust and develop a more authentic connection, but if people find customers from similar backgrounds or niches as their own, they might be inclined to trust your word.
One of the biggest differences a testimonial can make is to give your ad credibility. Instead of simply brushing past your claims of what your product or service can do, testimonials provide proof of the said claims. Successful outcomes outweigh the claims that your products make.
Choose authentic reviews to share. Reviews hold higher credibility when they seem legit.
✍️Expert tip: Integrate reviews that show different highlights of your product, i.e., instead of a review like ‘This is a wonderful product!’, pick a review that says, ‘I love how useful XYZ feature is for solving ABC problem!’
Many brands across the e-commerce landscape often utilize detailed reviews to highlight their features in their blogs. These blogs show potential customers how your product solves a problem that they didn’t even realize they had.
Additionally, utilizing user-generated content in blogs gives readers a sense of trust and authenticity that would otherwise be dislodged from their perception. You can create case studies, draft a compelling narrative, and publish it for your audiences to read.
A crucial aspect of utilizing reviews is ensuring that you have the permission of the said customer to use these reviews with their identity and incorporate all aspects–positive and negative.
✍️Expert tip: Including your expertise and proactiveness in the blog post will show customers that you are passionate about what you do. This also helps establish you as an expert on your product and sets the tone for future conversations.
Using reviews during pitches and sales presentations can be an incredibly useful tool for B2B sales teams. As previously mentioned, showcasing how your product solved a problem for your previous customers can prove to be incredibly valuable, especially in a sales environment.
Adding customer quotes to slide decks and proposals can raise the chances of closing a deal significantly.
You can keep these 3 points in mind when using reviews for a sales pitch:
#1 Recognize your prospect’s pain points and focus on solving them with your product.
#2 Integrate a video or audio review for a deeper impact.
#3 Utilize reviews that are from the same or similar industry as your current prospect.
In a study by Dimensional Research, they found that 90% of respondents were inclined toward purchasing products that were supported by positive reviews and testimonials.
✍️Expert tip: If your follow-up conversations are via text, mail, or chat, don’t forget to add a subtle touch of reviews to those texts (as a gentle reminder).
If you struggle with cart abandonment issues, or have incredibly high bounce rates for your website, adding reviews on checkout pages can be just the solution you need.
Checkout pages are the best placement for reviews as they minimize buyer hesitation. Additionally, a positive review on the checkout page reassures your buyers about the quality of your product and its benefits.
Keep it short and simple. Adding simple reviews grabs the attention of the audience, but keeps audiences focused on buying products (with confidence!)
✍️Expert tip: Reviews and testimonials on your checkout page are a part of the trust signals that you give to your customers. To take this a step further, ensure that your website is SSL-certified for maximum security and to protect your customers’ information.
To display different kinds of reviews on your website and other platforms, your collection must have a plethora of reviews. Motivate your customers to leave reviews (preferably audio or video) by providing them with incentives.
Many e-commerce websites do something similar by offering you a discount or a coupon and requesting your email address and subscription details when you try to use it.
This motivates customers to participate in the reviews you want to create. Take it a notch higher and create a campaign of sorts encouraging users to try and use your product in creative ways.
It promotes engagement from users and makes your brand stand out from others. Here are some ways you can incentivize review/user-generated content:
Conduct giveaways for your product (also increases engagement)
Use influencers and social media celebrities to give honest feedback
Collaborate with influencers and offer discount codes
Give discount coupons for reviews
These tricks might work out well for your brand depending on the niche, however, keep in mind that being ethical and authentic are the stepping stones to brand success.
Apart from running a (successful) business, it is equally important to focus on the client-facing side of marketing, promotions, and brand tone. Setting a clear focused goal can help elevate your brand from one level to the next.
Maximizing your strengths, working on your weaknesses, and showcasing your journey over the years an immensely impactful parts of establishing your brand identity and building a relationship with your customers.
To manage it effectively, it is incredibly important that you have a tool that does what is required without failing. A tool that comes packaged with a boatload of cutting-edge technology, easy navigation, and incredible support.
Feedspace offers you all the features you need to capture, manage, and showcase reviews across your website.
Collect video, audio, or textual feedback? Easy.
Wall of Love? Created in minutes!
Import reviews from 20+ platforms? 3 clicks and you’re done!
Using a tool to effectively get reviews while ensuring you do minimal work?
Feedspace is the answer!
We hope this blog can effectively walk you through the strategies for leveraging customer reviews in business practices. Use these across your business and continually test what works best for you. Proudly collect and display positive feedback for maximum growth.
Start implementing these strategies today!
Note: IndiBlogHub features both user-submitted and editorial content. We do not verify third-party contributions. Read our Disclaimer and Privacy Policyfor details.
Sponsored Ad Partners
Copyright © 2019-2025 IndiBlogHub.com. All rights reserved. Hosted on DigitalOcean for fast, reliable performance.
