24 Why Buying Google Reviews Hurts Your Business2025

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It is currently possible to manipulate Google reviews through the purchase of services. There are websites that carry out this task of buying fake Google My Business reviews. Today we tell you why it is not a good idea to carry out these practices.

What are Google My Business reviews?

Google My Business reviews are comments and ratings that Google users leave about a particular business on the Google My Business platform. These reviews are visible on the business's Google My Business listing and can be seen by anyone doing a Google search.

Google My Business reviews are important because they provide valuable information to potential customers about the quality of the products or services your business offers, as well as overall customer satisfaction. In addition, reviews can influence the business positioning in Google search results, so it's important for businesses to monitor and respond appropriately to reviews received.

How are reviews managed?

To manage reviews on Google My Business, follow these steps:

Access your account Google My Business and select the location of the business you want to manage.

Click on “Reviews” in the side menu of the page.

You will see all the reviews that users have left in your business listing. You can respond to each of them by clicking on “Respond”.

Type your response in the text field that appears, and when you're done, click "Post."

If you receive a negative review, it's important to respond in a polite and professional manner, acknowledging the problem and offering a solution to remedy the situation.

if you get one fake review or inappropriate, you can report it to Google by clicking the "Report Review" button next to the review in question.

It's important to respond to all reviews you receive, both positive and negative, as this shows users that you value their opinions and care about their experience with your business. In addition, responding to reviews can also help improve the image of your business online and attract more potential customers.

Here are three reasons why you shouldn't buy Google My Business reviews:

It's a practice unethical: Purchasing Google My Business reviews is considered an unethical practice and may be considered fraud. Google has strict policies against review manipulation and penalizes those who attempt to do so. Misleading customers with fake reviews is dishonest and can damage the reputation of your business in the long run.

Es illegal: In some countries, buying reviews may be illegal and may be considered a violation of advertising and unfair competition laws. If you are found to have purchased fake reviews, you may face legal penalties and fines.

does not reflect the true Customer experience: Purchased reviews do not reflect the true customer experience with your business. Customers rely on reviews to make purchasing decisions, and if the reviews are fake, it can damage customer relationships and their trust in your business. Also, purchased reviews can be identified as fake by customers, which can have a negative effect on your business image.

In short, buying Google My Business reviews is unethical and legal, and can damage your business's reputation in the long run. Instead of buying reviews, it's better to focus on providing great customer service and encouraging authentic, honest customer feedback.

Why are you interested in getting reviews?

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Getting reviews on Google My Business is important to our online business and an effective way to improve the visibility and credibility online of a business, as well as obtaining feedback value from customers and foster greater interaction with them.

Improves visibility and online positioning: Reviews on Google My Business are one of the signals that Google uses to determine the ranking of businesses in search results. The more positive reviews your business has, the higher its visibility and positioning online.

Increase the credibility and trust: Positive customer reviews can be a determining factor in the purchase decision of other potential customers. Authentic and positive reviews increase credibility and trust in your business and can influence purchasing decisions.

Allows to obtain feedback: Reviews can provide valuable feedback to business owners, letting them know what they are doing well and what they can improve. This can help make adjustments and improvements to better meet customer needs and improve the quality of products and services.

Encourages interaction with customers: By responding to reviews, business owners can encourage interaction and engagement with customers, which can help build stronger and lasting relationships with them.

Google reviews millennials consulting

How to improve your reviews on Google?

Gives an excellent customer service: Customer experience is the key to positive reviews. Make sure you provide excellent customer service at all times, including responding quickly to inquiries and comments, being courteous and professional, and doing everything you can to meet customer needs.

Ask customers to leave a review: You can ask customers to leave a review on Google My Business after a successful purchase or service. You can do this by sending an email or text message after the transaction is complete, or by including a request on the receipt or on your website.

Facilitates the process to leave a review: Make it easy for customers to leave a review on Google My Business. Provide a direct link to your Google My Business listing on your website or social media profiles so customers can quickly access your reviews page.

Answer back to reviews: It's important to respond to all reviews you receive, both positive and negative. By responding to reviews, you show customers that you value their opinions and care about their experience with your business.

Take the improvements Based on the feedback received: Use the feedback received in the reviews to make improvements in your business. If you receive constructive criticism, consider making changes to improve the customer experience and reduce the number of similar criticisms.

Offer Incentives Customers: Offer customers incentives to leave a review. This could be a discount on your next purchase or entry into a sweepstakes. Make sure the incentives are ethical and comply with Google policies.

Why do businesses buy Google reviews?

We all know how important it is to have a strong Google profile. Everyone is searching local businesses online, and every business owner wants to be the #1 recommendation.

Unfortunately, many businesses believe that by buying reviews, they can manipulate their rating. The goal is to appear as a highly-rated and trustworthy business, and by buying reviews, most internet savvy uses will be able to tell the difference between real and fake.

But more importantly buying reviews is against Google’s policies. It can result in negative consequences for a business, such as being penalized or having their account suspended. Not being on Google’s platform at all, is the biggest hit a small business can take.

What are the risks of buying Google reviews?

There are tons of risks associated with buying Google reviews, including:

With the rise of fake reviews, consumers are becoming increasingly skeptical of online ratings. 62% of consumers have reported that they have read a fake review about a local business in the last year.

Moreover, 45% of customers mistrust businesses with a large number of reviews that are over-the-top in their praise.

A study found that nearly 62% of consumers hesitate to purchase a product or service if they see fake or misleading reviews. This highlights the importance of having authentic and trustworthy reviews to establish a positive online reputation.

Moreover, fake reviews can easily be detected and reported by consumers, which can result in a business’s rating being lowered or even removed. This can lead to a decline in trust and credibility and make it difficult for a business to recover from the damage.

Legal Consequences: FTC Legal Case

Buying reviews is illegal, and businesses could face legal consequences. The Federal Trade Commission (FTC) actively enforces the law and takes action by filing complaints against companies that have broken the law, such as by purchasing fake reviews or having service providers create fake reviews for them.

For instance, in 2022, the FTC announced a multi-million-dollar settlement with a company that suppressed negative feedback and hired a third party to post four and five-star reviews on the company’s website.

Similarly, the FTC also announced legal action against a company in 2019 that used false reviews to improve its online reputation.

The FTC’s Bureau of Consumer Protection director emphasized that the FTC is treating fake reviews seriously because consumers rely heavily on online reviews when making purchasing decisions.

Buying fake reviews harms not only customers but also harms companies who earn genuine positive reviews through legitimate means.

Losing the trust of customers

When customers discover that a business purchased fake reviews, they will question the authenticity of the business’s products or services. The business’s reputation can be severely damaged. It can impact customer trust, which is extremely difficult to regain once lost.

93% of consumers are more likely to buy from a business with authentic positive reviews, which highlights the importance of building customer trust.

Conversely, when a business is caught purchasing fake reviews, customers may lose confidence in the business and choose to do business with a competitor instead. It can result in a loss of current customers and make it harder for the business to attract new ones in the future.

Also, losing customers’ trust can result in negative word-of-mouth and online reviews. This can have a domino effect, where one negative review can lead to many more. As a result, the business will have difficulty recovering from the damage to its reputation and online presence.

Google’s algorithm changes

Google’s algorithm is constantly evolving, and what may have worked in the past may not work in the future. By relying on fake reviews, businesses risk losing their hard-earned credibility overnight.

Does Google detect fake reviews?

Yes, Google has automatic spam filters to detect and remove fake reviews. In 2020, Google removed 55 million reviews and eliminated nearly 3 million fake business profiles.

Google has a robust algorithm that identifies and filters fake reviews. It also relies on users to report any suspicious reviews they come across. Google also investigates businesses that have been accused of buying fake reviews.

It takes action against companies that violate its policies by suspending or penalizing their Google Business Profile.

Therefore, businesses should build a positive reputation through genuine customer feedback and excellent customer service rather than trying to manipulate their online reputation with fake reviews.

How to get legal Google Reviews

How to get traction on Google legally instead of buying?

Instead of buying Google reviews, why not earn them through legitimate means? There are many effective ways you can adopt to earn genuine reviews.

In the following section, we will outline 5 strategies to get Google reviews legally.

Ask for reviews

Asking for reviews can be valuable for gathering feedback and improving your business. Research shows that 88% of consumers are more likely to provide a review if they have had an exceptional experience with a business. Also, it’s estimated that 70% of customers will leave a review if asked.

This highlights the importance of providing exceptional customer service and following up with customers to ask for their feedback.

Asking for reviews can be done through various channels, including email, social media, text messages, and in person. When asking for a review, it’s important to make the request personal and show appreciation for the customer’s business.

Here’s How to Ask for Google Reviews - Templates Included

Respond to all reviews

Responding to all reviews, both positive and negative, is an important aspect of managing your business’s online reputation. By acknowledging and addressing customer feedback, you show that you value their opinions and are committed to providing them with a high-quality experience.

For positive reviews, a simple “thank you” or a brief personalized message acknowledging the customer’s experience can go a long way. It will also encourage the customer to spread positive word-of-mouth about your business.

Positive review response example

When it comes to negative reviews, it’s important to respond in a professional and empathetic manner. Acknowledge the customer’s concerns and offer a solution to address their issue. This shows that you are taking their feedback seriously and are willing to make improvements to ensure they have a better experience in the future.

Negative review response example

Responding to all reviews can also demonstrate your business’s transparency and accountability, increasing consumer trust and loyalty.

Additionally, it can help improve your search engine ranking, as search engines consider the quantity and quality of reviews when determining search results.

Use technology to take care of all

Technology can effectively streamline the process of managing reviews. It can even ensures that all feedback is taken care of in a timely and efficient manner. Various tools and platforms can help businesses gather, track, and respond to customer reviews.

Demandub, a reputation management platform, can automate the process of gathering, monitoring, and responding to online reviews. It also alerts businesses when a new review has been posted. This allows businesses to respond quickly and efficiently to positive and negative feedback.

By using DemandHub, you can also track and measure the impact of your efforts over time. For example, you can monitor your average star rating, track changes in customer sentiment, and see the impact of specific actions taken to address customer concerns.

DemandHub Benchmarking

Encourage word-of-mouth referrals

Encourage your happy customers to share their experiences with friends and family. Ask them to leave a review on Google or any other review platform you are listed on.

The power of word-of-mouth referrals can help generate new business and increase your online presence. You can also offer discounts and other incentives to customers who refer new business.👇

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This can encourage satisfied customers to spread the word about your business and drive more foot traffic, resulting in more positive Google reviews.

Another way to generate word-of-mouth referrals is by building strong customer relationships. Offer personalized experiences, go above and beyond in customer service, and consistently provide high-quality products or services.