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Written by Bemunchie Online » Updated on: February 12th, 2025
We have heard companies often use digital marketing strategies to promote their products. But what do we actually know about digital marketing and its importance? How is digital marketing changing today’s world? Let’s discuss.
It is the use of websites, search engines, apps, social media, and other digital channels to market and sell products and services to the consumer. It has its own challenges as the world has become oversaturated with digital advertisements. With the introduction of the internet in the 1900s, digital marketing has become the new normal for advertising and promoting products and/or services.
It started with email marketing, where companies used email as a way to reach their potential consumers. Gradually, with the development of new platforms like Netscape and Facebook, now Meta, companies were able to target specific audience categories and sell their products. With further technological advancements like smartphones, companies have been able to reach a larger audience.
Digital marketing has since evolved and uses a number of channels. Here, we are going to discuss a few of the most popular ones.
Companies commonly use their own website to market their products and represent their brands to the audience in a direct and catchy way. They use easy-to-navigate mobile-friendly websites to do so.
Its primary objective is to build brand awareness. Post promotions and tweets to showcase brands to a large target audience are examples of social media marketing.
In this marketing strategy, individuals called influencers are paid to promote a product, which eventually leads to a sale. Many companies like Amazon pay a sizable amount of money to the affiliates who help them sell their products.
Other forms of marketing involve video marketing, text marketing, email marketing and content marketing, which involves the same process but different modes to attract potential consumers and sell products.
SEO involves a number of techniques that companies use to increase traffic to their websites and raise their position in online search results to reach potential consumers and increase sales. It works on the principle of raising the site's position in online search results so that consumers see it and visit it.
SEO (search engine optimization) is a part of digital marketing. Whether it is a site that offers services, shares knowledge on a specific topic or sells products, SEO helps drive traffic to your site and amplifies your visibility online.
The chances for your website to be found online and visited are greatly improved with SEO practices. There are companies which offer targeted SEO optimization. For example, if you want to enhance your site's visibility in areas like Leicester, England, you can do so by SEO practices.
In essence, the search engine optimization practice specifically aimed at improving the website ranking of Leicester-based companies in search engine result pages (SERPs) for potential consumers within the Leicester area is Leicester SEO. The same SEO practice applied to any Nottingham-based company targeted at making their website move visible will be referred to as Nottingham SEO.
Whenever we need anything, find information, or research a product or service that we want to purchase, we typically do so by doing an online search. Hence, it can be said that SEO practices drive business sales. The consumer is more likely to visit and spend money on the top search than to visit multiple websites.
For websites, traffic is more often the primary source of sales. Therefore, it is important for the website to be “search engine friendly” on platforms where people might search for your brand or business.
This means that ranking higher on the search engine result pages (SERPs) than your competitor can positively impact your sales.
Another reason to rely on SEO rather than on digital marketing is that when a paid campaign ends on social media, the traffic also stops. But this is not true for SEO. Through Leicester SEO practices, you are able to understand the mindset of your users, and you will be able to implement that in your website content, social media properties and campaigns.
There are three types of SEO.
This optimises the technical aspects of the website. It starts with architecture- creating a website that can be easily explored and indexed by search engines. It should be easy for the search engine to navigate and access all the content of the website, such as text and videos.
Key technical elements are navigation, URL structure and internal linking.
Other critical aspects of technical SEO are user experience and structured data. User experience refers to mobile-friendliness, usability and core web vitals. Search engines emphasise pages that load quickly and provide a good experience.
Another critical aspect is structured data or schema. Adding this code helps search engines to better understand your content and increase your visibility.
Link building is an activity that is referred to as off-site SEO. There are benefits to it, like getting traffic and good rankings. It helps get traffic from more trusted and relevant websites. It helps in building brand and marketing.
Today, the market is run by digital promotions and traffic generated on the websites. It not only helps businesses obtain a genuine and trusted consumer base but also increases the sales of the company. Today, companies are spending a major portion of their budgets on digital marketing, especially SEO optimization and website design. If you are in the UK and looking for website design in Manchester, visit Bemunchie Online for professional and affordable web solutions.
Read More: Understanding Key Metrics for Website Performance and SEO Success
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