For seasoned Adobe Campaign Classic users, Adobe offers a professional-level credential called the ACA-915 certification, also referred to as the Adobe Campaign Classic Architect exam. This test is intended for professionals who wish to demonstrate their proficiency in using Adobe Campaign Classic to design and implement scalable, secure, and high-performing solutions.

Businesses depend on powerful platforms like Adobe Campaign Classic to handle intricate campaigns across channels as digital marketing becomes more and more data-driven. Architects with the ACA-915 certification are guaranteed to possess the technical know-how and strategic vision necessary to use Adobe Campaign Classic at an enterprise level.

What is Adobe Campaign Classic?

The Adobe Experience Cloud includes Adobe Campaign Classic (ACC). Through email, web, mobile, direct mail, call centres, and other channels, it enables companies to plan, customise, and automate marketing campaigns. Adobe Campaign Classic is renowned for its robust data model, campaign workflows, and ability to integrate with data warehouses and other external systems.

When working with Adobe Campaign Classic, architects must create and execute secure, scalable solutions that support multi-channel orchestration and sophisticated campaign requirements.

Overview of the ACA-915 Exam

• Exam Code: ACA-915

• Title: Adobe Campaign Classic Architect

• Exam Type: Certification

• Level: Expert

• Delivery: Online proctored

• Duration: 110 minutes

• Questions: 50–60 multiple-choice questions

• Passing Score: Typically 65%–70% (subject to Adobe’s policies)

• Language: English

Target Audience

The ACA-915 exam is ideal for:

• Technical Architects

• Solution Architects

• Senior Campaign Developers

• Implementation Consultants

• Technical Leads with experience in Adobe Campaign Classic

Candidates should be well-versed in the architecture, integration, and performance optimisation of Adobe Campaign Classic in addition to having a wealth of practical experience.

Skills Measured in the ACA-915 Exam

The ACA-915 certification tests the candidate's ability in various domains, including:

1. Solution Architecture and Design

• Designing scalable and modular Adobe Campaign Classic implementations

• Mapping business requirements to system design

• Planning data schema extensions and configuration

• Selecting appropriate deployment topologies (on-premise, hybrid, cloud)

2. Data Modeling and Workflows

• Creating and extending data schemas

• Designing efficient workflows for large-scale campaign execution

• Ensuring data quality and consistency

• Using enrichment, splits, deduplication, and joins effectively

3. Security and Access Management

• Configuring secure user access and roles

• Applying best practices for PII and GDPR compliance

• Enabling authentication via LDAP or SSO

4. Integration and APIs

• Integrating Adobe Campaign with third-party tools (CRM, ERP, analytics)

• Working with SOAP and REST APIs

• Setting up technical workflows for data import/export

• Managing connectors (e.g., Adobe Experience Cloud, external databases)

5. Performance and Optimization

• Identifying bottlenecks and optimizing system performance

• Managing delivery queues and monitoring throughput

• Scaling campaign execution for high volumes

• Managing data workflows efficiently

6. Deployment and Environment Management

• Managing environments (dev, stage, prod)

• Performing upgrades and patches

• Monitoring logs and errors

• Automating deployments using command-line tools and scripts

Preparation Tips for the ACA-915 Exam

1. Gain Hands-On Experience

It is essential to have hands-on experience with Adobe Campaign Classic. Candidates should know how to use campaign templates, configure schemas, create workflows, and integrate third-party tools.

2. Review Adobe Documentation

Adobe Help Centre offers comprehensive technical documentation. Depending on your deployment, concentrate on Campaign Elegant Logo Design v7 or v8.

3. Use Adobe Experience League

The Adobe Experience League offers free courses and learning paths specifically tailored for Campaign Classic users and architects.

4. Study Real-World Use Cases

Read customer stories and technical whitepapers to understand how Adobe Campaign is used in complex marketing scenarios.

5. Join the Adobe Community

Engage in Adobe forums and LinkedIn groups to discuss topics, share doubts, and get insights from certified professionals.

6. Practice with Sample Questions

Practice exams or dumps can help familiarize you with the question formats. Make sure to use reliable sources.

Benefits of Earning the ACA-915 Certification

1. Industry Recognition

Adobe certifications are globally recognized and respected in the digital marketing and martech domains.

2. Career Advancement

With this credential, professionals can qualify for senior technical roles such as Adobe Campaign Architect, Lead Marketing Technologist, or Implementation Consultant.

3. Higher Earning Potential

Certified Adobe Campaign Architects are in demand and often command higher salaries due to their niche skill set.

4. Validation of Expertise

The certification proves your ability to handle complex implementations, integrations, and enterprise-level solutions.

5. Competitive Edge

Possessing ACA-915 on your resume shows your dedication to lifelong learning and gives you a competitive edge over peers.

Sample Topics and Concepts to Master

• How to design schemas using the Data Model Designer

• How to optimize a workflow for 10M+ records per day

• Best practices for managing delivery throughput

• Securing REST/SOAP API endpoints

• Integrating Adobe Campaign with Adobe Analytics and Experience Platform

• Setting up and configuring external accounts (e.g., FTP, databases)

• Using JavaScript and SQL within workflows

• Handling data retention policies

For real exam questions, practice tests, and preparation material, visit:

👉 ACA-915 Exam Resources – P2PExam