Asia Pacific Digital OOH Advertising Market Set to Explode and Reach US$ 25.2 billion by 2032

IMARC Group, a leading market research company, has recently released a report titled “Asia Pacific Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End Use Industry (Retail, Recreation, Banking, Transportation, Education, and Others), and Country 2024-2032.” The study provides a detailed analysis of the industry, including the Asia Pacific digital OOH advertising market size, share, trends, growth, and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Asia Pacific Digital OOH Advertising Market?

The Asia Pacific digital OOH advertising market size reached US$ 9.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.2 Billion by 2032, exhibiting a growth rate (CAGR) of 11.4% during 2024-2032.

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Asia Pacific Digital OOH Advertising Market

The Asia Pacific digital out-of-home (OOH) advertising market is primarily driven by the elevating levels of digitalization and the growing adoption of innovative advertising technologies. In line with this, technological advancements in digital signage, such as interactive screens and real-time content updates, are making digital OOH advertising more engaging and effective. Additionally, the ongoing initiative of developing smart cities in countries like Japan, South Korea, and China is also significantly contributing to the growth of the digital OOH advertising market.

Apart from this, the integration of augmented reality and facial recognition technologies in digital OOH advertising, which allows for more personalized and targeted advertising campaigns, is providing a positive outlook to the market. Additionally, the incorporation of sensors and data analytics tools with digital Ooh ads is enabling advertisers to tailor content based on real-time data such as weather conditions, audience demographics, and foot traffic patterns, making advertising campaigns more relevant and effective. In line with this, the emerging trend of mobile integration, where advertisers sync digital OOH ad content with mobile devices to create an immersive experience for consumers, is acting as another significant growth-inducing factor. Besides this, the escalating number of start-ups across the region requiring effective mediums of marketing, such as digital OOH advertising, is anticipated to propel the growth of the Asia Pacific digital OOH advertising market in the coming years.

Asia Pacific Digital OOH Advertising Market Segmentation:

Breakup by Format Type:

• Digital Billboards

• Video Advertising

• Ambient Advertising

• Others

Breakup by Application:

• Outdoor

• Indoor

Breakup by End Use Industry:

• Retail

• Recreation

• Banking

• Transportation

• Education

• Others

Breakup by Country:

• China

• Japan

• India

• South Korea

• Australia

• Indonesia

• Others

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Key Highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• Market Trends

• Market Drivers and Success Factors

• Impact of COVID-19

• Value Chain Analysis

• Comprehensive mapping of the competitive

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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