Best Google Digital Marketing Courses and Free Certification

Marketing strategies are evolving very fast in the digital age. People have started opting for the digital route to communicate with their audiences. Are you a seasoned marketer who would want to polish your skills or an entry-level marketer wanting to learn something new? Then, digital marketing has become an imperative skill to possess. Luckily, a lot of courses are available online in the form of classes and certification from one of the best innovative global digital companies, Google.

There is a lot that these courses bring to the table when it comes to SEO and analytics, content marketing and advertising, and not only act as a source of knowledge but also instills practical knowledge and globally recognized certifications, thus enhancing one's employability. The best part of the course is that most of them are free of cost, thus making them open to learning around the world.

This article will cover everything about the best Google digital marketing courses available, along with the unique features that set them apart, and how to secure free certification, which can become the prime factor in your competition to win the market in this digital landscape. It is time to create pathways and scale up your expertise in digital marketing. I am also a SEO Expert with all these free certifications that helps me to improve my skills and increase the chance to ahead in all the interview.

Google Digital Marketing & E-commerce Certificate

Digital marketing involves using email, social media, search engines, display advertising, Search Engine Optimization(SEO) and other online channels to attract customers, involve them to make buy, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance. Get this free Google certification and stepping stone towards developing a career in digital marketing and e-commerce!

This is a completely digital certificate program designed to prepare you for an entry-level job in digital marketing or e-commerce, even if you have no previous experience. You will become acquainted with excellent tools and platforms such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, X (previously Twitter), Google Ads, and Google Analytics. The program is endorsed by the American Association of Advertising Agencies (4A's) and the American Advertising Federation (AAF). This program has no confidential information and all the Google Search features taught are publicly available. You can learn more in official Google Search documentation.

Key Skills You'll Learn

Search Engine Optimization (SEO)

E-Commerce

Email Marketing

display advertising

Marketing

Enroll Now - https://grow.google/certificates/digital-marketing-ecommerce/

Fundamentals of Digital Marketing

Gain the knowledge of digital marketing fundamentals and promote yourself or your business.

This is 40hr course with 24 modules to explore, all created by Google trainers, stacked with many exercises and real-life examples to help you convert knowledge into action.

Key Skills You'll Learn

How to Take Your Business Online?

Easy Steps for People to find a business on the web

Reach more people locally or on mobile

Reach more customers with advertising

Track and measure web traffic

Sell products or services online

Take a business global

Enroll Now - https://skillshop.exceedlms.com/student/collection/648385-digital-marketing

Google UX Design Professional Certificate

This is a completely online Google certification course that prepares you with the fundamental skills necessary to set your foot as a UX designer and does not need any prior experience. It is 240 hours’ duration course

Key Skills You'll Learn

Foundations of User Experience (UX) Design

Start the UX Design Process: Empathize, Define, and Ideate

Build Wireframes and Low-Fidelity Prototypes

Conduct UX Research and Test Early Concepts

Create High-Fidelity Designs and Prototypes in Figma

Responsive Web Design in Adobe XD

Design for Social Good and Prepare for Jobs

Enroll Now - https://grow.google/intl/en_in/ux-design-course/

Google Ads Search Certification

The Google Ads Search Certification is a hallmark of professionalism that attests to an individual's capability in the creation and optimization of Google Search campaigns. This certification is provided by Google Skillshop and is an ideal course for those who want to polish their digital marketing skills and show their expertise in one of the most popular advertising sources. It is 3h 40m free course by Google.

Key Skills You'll Learn

Understand the Google Ads Auction

Engage Users with AI-Powered Search Ads

Reach Your Users with Responsive Search Ads

Explore AI-Powered Search Ads Bid Strategies

Use Tools to Help Your Business Grow

Optimize AI-Powered Search Campaigns Based On Business Objectives

Enroll Now - https://skillshop.docebosaas.com/learn/courses/8692/google-ads-search-certification

Google Ads Apps Certification

The Google Ads Apps Certification is a free, professional certification program offered by Google Skillshop to test your skills and techniques in creating and managing app promotion campaigns. Now, whether you are a digital marketer, app developer, or business owner, you will learn all the necessary aspects of growing your app with Google Ads. It is 2h 47m free course by Google.

Key Skills You'll Learn

Explain how App campaigns drive marketing success by enabling user discovery and engagement.

Create an App campaign to meet a specific marketing goal.

Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence.

Enhance app quality and discoverability.

Enroll Now - https://skillshop.docebosaas.com/learn/courses/17287/google-ads-apps-certification

Google Ads Video Certification

From Google Skillshop, the Google Ads Video Certification is a professional certificate that helps marketing professionals and advertisers gain competence in creating, managing, and optimizing video campaigns on YouTube and the Google Video Network. The certification is perfect for anyone who wants to master video advertising and drive impressive results for businesses. It is 4h 01m free course by Google.

Key Skills You'll Learn

Understand how YouTube becomes a powerful platform for users, and also creators, and advertisers to meet the goals of awareness, consideration, and action.

How can one leverage YouTube and Google Video advertising solutions to build awareness, generate consideration, and drive action?

Create effective video ads that serve any advertising goal, within Google's guidelines for creativity.

Enroll Now - https://skillshop.docebosaas.com/learn/courses/7633/google-ads-video-certification

Google Ads Display Certification

The Google Ads Display Certification is a professional training scheme available in Google Skillshop, which teaches marketers and advertisers the ability of display advertising. This gives the certification course in which students learn how to create and design engaging display campaigns that connect to audiences on the Google Display Network. It is 2h 56m free course by Google.

Key Skills You'll Learn

Understanding the Google Display Network (GDN)

Building Effective Display Campaigns

Creative Ad Formats

Audience Targeting Strategies

Performance Measurement and Optimization

Enroll Now - https://skillshop.docebosaas.com/learn/courses/8696/google-ads-display-certification

Conclusion

In this world nowadays, digital marketing has become a primary pillar in holding the business for success. Thus, one must be armed with Google's courses and free certifications to make the game. Be it for a budding career, a person trying to upscale their knowledge, or one seeking avenues, these programs are providing knowledge, experience in the real world, and industry-level recognition to course-takers.

FAQs

1. Which free course is best for digital marketing?

Here are 7 of our most popular digital marketing courses

Google Ads Search Certification

Google Ads Apps Certification

Google Ads Video Certification

Google Ads Display Certification

Google Digital Marketing & E-commerce Certificate

Fundamentals of Digital Marketing

Google UX Design Professional Certificate

2. Is Google digital marketing certification free?

Google offers free online digital marketing courses via its skill shop or digital garage. The course "Fundamentals of Digital Marketing" is free and focuses on various details of SEO, social media marketing, analytics, and much more. All these certifications are beginner level. They are fully recognized around the world and a great way of improving your skills free of charge.

3. Which skill is best in digital marketing?

The best skill in digital marketing depends on your career goals, but some universally valuable skills include:

Search Engine Optimization (SEO)

Content Marketing

Pay-Per-Click Advertising (PPC)

Social Media Marketing

Data Analytics

Email Marketing

Also Read - 60+ Common SEO Interview Questions And Answers