Written by Henry klasen » Updated on: July 07th, 2025
Southwest Airlines is well-known for its affordable fares, generous baggage policy, and customer-friendly service. But with fluctuating ticket prices, many travelers ask: What is the best time to book Southwest flights? Understanding the right timing can help you secure lower fares and avoid unnecessary last-minute expenses.
In this guide, we’ll explore when and how to book your Southwest tickets to get the best deals. Whether you're planning a family vacation, a solo business trip, or a spontaneous getaway, this comprehensive article will help you make smarter booking decisions. Plus, we'll share expert tips, FAQ answers, and how a third-party service like Fareasky can assist in the process.
Understanding Southwest Airlines' Pricing Strategy
Southwest doesn’t follow the traditional airline model of releasing fares through online travel agencies. Instead, it controls its own fare distribution directly on its website. That means tools like Google Flights won’t show Southwest prices — making it essential to plan with inside knowledge.
Southwest typically releases tickets in blocks and adjusts prices based on demand, seasons, and booking windows. Unlike legacy airlines, Southwest doesn’t penalize you for making changes or cancellations, so you can lock in a good fare and rebook if it drops.
Best Time to Book Southwest Flights
If you’re wondering about the best time to book Southwest flights, the sweet spot is usually between 6 to 8 weeks before departure. This window balances early access to good prices with enough flexibility to monitor fare drops.
Additionally, Southwest often runs sales on Tuesdays and Wednesdays. Keeping an eye on these days is crucial because you may find reduced fares for popular routes.
Seasonal Trends
Booking based on seasonality is key:
Spring & Summer: Book 2-3 months in advance.
Fall: 4-6 weeks in advance is usually sufficient.
Winter Holidays: Book as early as possible, ideally 3-4 months ahead.
The best day to book Southwest flights often aligns with flash sales, which typically begin on a Tuesday morning and last through Thursday.
Best Day to Book a Flight With Southwest
Although fares may fluctuate throughout the week, experts agree that Tuesday and Wednesday are the best days to book a flight with Southwest. These are the days when the airline releases promotional fares and adjusts pricing in response to competition.
Also, if you’ve already booked a flight, it’s wise to check again on these days — if prices drop, you can rebook and get a credit for the difference.
Tools and Tips for Finding the Best Fares
Here are some practical tips to help you identify the best time to book a Southwest flight:
Set Fare Alerts
Even though Southwest fares aren’t available on most third-party travel sites, you can use Southwest’s Low Fare Calendar directly on their website. This tool allows you to scan prices across an entire month.
Book Early on Sale Days
Keep tabs on Southwest's limited-time sales. These usually occur:
January (New Year Sale)
March or April (Spring Sale)
June or July (Summer Sale)
October (Fall Sale)
Cyber Monday
Recheck Prices Regularly
Since Southwest allows free changes, you can regularly check fares and rebook if you find a lower price. This is one of the airline’s best features and a great way to save money over time.
How Fareasky Can Help
Navigating the fare landscape can be time-consuming and confusing. That’s where expert agencies like Fareasky come in. With access to up-to-date fare data and insider knowledge, Fareasky helps you find the best time to book Southwest flights and optimize your entire travel experience.
Whether you're unsure of booking timelines or looking for package deals, Fareasky's agents can guide you through the process. You can call 860-374-0002 to speak directly with a knowledgeable representative.
FAQs About Booking Southwest Flights
What is the best time to book a Southwest flight for holidays?
For holidays such as Thanksgiving or Christmas, you should book 3 to 4 months in advance. These are peak periods and fares rise quickly due to high demand.
Is there a specific day of the week when Southwest flights are cheaper?
Yes, Tuesday is usually the most budget-friendly day. It’s when new fares are released, and other airlines adjust pricing to compete.
Can I get a refund if the fare drops after booking?
Southwest doesn’t offer cash refunds for fare differences, but you can rebook at the lower price and receive a credit for future use.
How can I track Southwest flight prices?
Use the Low Fare Calendar on the Southwest website, or contact Fareasky to monitor price trends on your behalf.
Is it cheaper to book on the Southwest website or through an agent?
While Southwest tickets are only available through their own platform, working with a third-party agency like Fareasky offers added value — including fare tracking, rebooking help, and travel planning assistance.
Conclusion
Timing is everything when booking your flight, and knowing the best time to book Southwest flights gives you a clear advantage. Aim to book 6-8 weeks in advance, monitor prices on Tuesdays and Wednesdays, and use tools like the Low Fare Calendar to compare dates.
Working with trusted partners like Fareasky can also simplify the process. Whether you're hunting for deals or need booking support, their experienced team can help you save time and money. Call 860-374-0002 today to start planning your next affordable adventure.
By following these guidelines and leveraging expert support, you can secure the best fares and enjoy a stress-free Southwest journey.
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