Bhuvan Bam Joins Peppy as Co-Founder: From Digital Stardom to Transforming the Lifestyle Industry

In a groundbreaking move, Bhuvan Bam, one of India’s most celebrated YouTubers and digital icons, has ventured into the entrepreneurial world by becoming the co-founder of Peppy, a rapidly growing lifestyle and sexual wellness brand. Known for his viral content and unmatched wit, Bhuvan is now channeling his influence to champion intimate wellness and personal lifestyle products, a space often overlooked in mainstream conversations.

A Bold New Chapter with Peppy

With over a decade of experience as a digital entertainer and millions of followers across platforms, Bhuvan Bam’s transition from content creation to co-founding a brand is nothing short of remarkable. His partnership with Peppy signals a powerful shift, blending his creative storytelling and massive fan base with the brand’s mission to normalize and celebrate intimate wellness in India.

Speaking about his new role, Bhuvan said, “As someone who has always believed in breaking stereotypes and opening up meaningful dialogues, Peppy’s vision resonated with me. Together, we aim to redefine how people perceive and prioritize their personal wellness and lifestyle choices.”

The Rise of Peppy

Peppy, a brand transforming with innovation in sexual wellness and lifestyle products, has been making waves in the industry by addressing the needs of modern consumers. From premium-quality personal massagers to unique lifestyle accessories, the brand has positioned itself as a pioneer in empowering individuals to embrace their personal wellness journeys. With Bhuvan Bam on board, Peppy is set to amplify its reach and connect more deeply with young, tech-savvy audiences across India.

Devansh, the founder of Peppy, shared his excitement, saying, “Having Bhuvan Bam join us as a co-founder is a game-changer. His creativity, relatability, and influence will help Peppy scale new heights. We’re thrilled to have him on this journey of transforming the lifestyle and wellness industry.”

What This Means for the Industry

The collaboration is a testament to the growing acceptance of lifestyle and sexual wellness products in India. By associating with a public figure as relatable and admired as Bhuvan Bam, Peppy is breaking barriers and encouraging open conversations around topics that were once considered taboo. 

Industry experts predict that this partnership will not only enhance Peppy’s brand visibility but also inspire other influencers and creators to explore entrepreneurial ventures in unconventional sectors.

Looking Ahead

As a co-founder, Bhuvan Bam will be actively involved in shaping Peppy’s branding, marketing strategies, and product innovations. Fans and followers can look forward to a series of creative campaigns, informative content, and exciting product launches that reflect Bhuvan’s unique voice and vision.

This partnership isn’t just about business; it’s about creating a movement. With Peppy and Bhuvan Bam joining forces, the future of lifestyle and wellness in India looks more promising than ever.

Peppy, founded in 2023 by Devansh Agarwal and Shyamal Gupta, sells a range of sexual wellness products for both men and women, including massagers and lubricants. During its last fundraise, which saw participation from Bam and other angel investors, the D2C brand was valued at INR 50 Cr.

Final Words

Peppy is a forward-thinking lifestyle and sexual wellness brand committed to empowering individuals to live their best lives. Through innovative products and a focus on inclusivity, Peppy aims to make personal wellness accessible, enjoyable, and stigma-free.