Common Mistakes to Avoid During Barcode Registration and How to Fix Them

In today’s retail-driven market, a barcode is more than just a black-and-white pattern—it’s your product’s identity. Barcode registration is essential for businesses that want to sell their products in retail stores, supermarkets, or on e-commerce platforms like Amazon, Flipkart, and BigBasket.

But despite its importance, many businesses—especially first-timers—end up making mistakes during barcode registration, which can cause delays, rejections, or unnecessary expenses.

In this article, we’ll explore the most common mistakes people make during barcode registration in India, how to fix them, and answer some frequently asked questions to guide you through the process smoothly.

What Is Barcode Registration?

Barcode registration involves assigning a unique Global Trade Item Number (GTIN) to a product, which can then be represented using a barcode image. This code helps track and identify your product across supply chains.

In India, barcode registration is governed by GS1 India, the only authorized body affiliated with GS1 Global, a not-for-profit organization that manages global standards for barcodes.

- Regulatory Framework

Barcode registration in India is voluntary, but for businesses involved in manufacturing, trading, and exporting, it's industry-standard and often mandatory on e-commerce platforms.

While there is no specific section under Indian law mandating barcode registration, GS1 India's standards follow the international framework of:

GS1 Global Standards

ISO/IEC 15420 (Code 128 barcode standard)

Indirectly supported under the Legal Metrology Act, 2009 for proper labeling and product identification

Common Mistakes During Barcode Registration

- Choosing Unofficial Barcode Providers

Many businesses fall into the trap of registering barcodes through unauthorized providers or online platforms that offer cheaper barcodes not recognized by GS1 India. These barcodes are often rejected by major retailers and e-commerce sites.

Fix: Always register through GS1 India or its authorized partners. Visit https://www.gs1india.org to register directly.

- Providing Incorrect Business Information

Incorrect business name, PAN, or address while filing the application can lead to registration being delayed or rejected. This also affects future barcode verifications.

Fix: Double-check your business details before submission. Ensure they match your government-issued documents like GST Certificate, PAN, or Udyam Registration.

- Not Understanding the Type of Barcode Needed

Many businesses don’t know whether they need a GTIN-8, GTIN-13, or GTIN-14, which depend on product size, quantity, and packaging levels. Using the wrong GTIN type can cause mismatches in inventory and listings.

Fix: Consult with GS1 India or your industry expert to select the correct GTIN level for your specific product packaging.

- Underestimating Quantity Required

Some businesses register for too few barcodes initially, assuming they can reuse them for different products. However, each product variant (size, color, flavor) requires its own barcode.

Fix: Estimate your product variations in advance and apply for the required number of GTINs. GS1 India offers license packages based on your business needs.

- Not Linking Barcode with Product Data

A common mistake is creating barcodes without uploading or updating the product description, dimensions, brand, and price on GS1 India's DataKart platform.

Fix: Use DataKart to manage and update your product information linked to your barcodes. Retailers often pull this data to verify authenticity.

- Failure to Renew License on Time

Barcode licenses issued by GS1 India are valid for one year (renewable). Many businesses forget to renew them, leading to invalid barcodes.

Fix: Set reminders or opt for multi-year plans. GS1 India sends email alerts before license expiration. Renew online to avoid barcode deactivation.

- Using the Same Barcode for Different Products

Using the same barcode for multiple products violates GS1 global rules and causes confusion in the supply chain.

Fix: Assign a unique barcode for each product SKU (Stock Keeping Unit). Never reuse a barcode for a different product.

Checklist to Avoid Barcode Registration Errors

Register only through GS1 India

Verify your business documents

Understand the barcode type needed

Estimate the correct number of GTINs

Use DataKart to manage product data

Renew the license on time

Assign unique barcodes to each product variant

FAQs on Barcode Registration in India

- Is barcode registration mandatory in India?

It is not mandatory under any law, but it is compulsory if you want to sell products on major e-commerce platforms or to large retailers.

- What documents are required for barcode registration?

Documents include:

PAN card of the business

GST registration

Certificate of incorporation or MSME/Udyam certificate

Product catalog (optional)

- How much does barcode registration cost in India?

Costs vary depending on the number of GTINs you apply for. As per GS1 India:

1–100 barcodes: Approx ₹3,540 (for micro enterprises)

Annual renewal fee applies

Fees are discounted for MSMEs with Udyam registration.

- Can I use the same barcode for different products?

No. Each product and variant must have a unique barcode. Reusing barcodes is against GS1 norms and can lead to rejection by retailers.

- What is DataKart?

DataKart is GS1 India's platform where brand owners upload product details. It helps retailers and e-commerce platforms validate product information.

- What if I registered my barcode through an unauthorized provider?

You may need to re-register with GS1 India. Unauthorized barcodes are not accepted by most major retailers.

- Do barcodes expire?

Barcodes don’t expire, but the license needs to be renewed annually. If you fail to renew, the barcode becomes invalid.

- Can I apply for barcodes online?

Yes. GS1 India allows you to apply online through their official website: www.gs1india.org

Conclusion

Barcode registration is a gateway to getting your products into stores and online marketplaces. Making mistakes during the registration process may seem small, but they can delay your market entry, cause product rejection, or even affect your brand’s credibility.

By avoiding these common errors and following the guidelines laid down by GS1 India, you can streamline your GS1 barcode registration process. And remember—when in doubt, it’s always a smart move to consult a compliance expert or a trusted firm to guide you.