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Written by Oliver » Updated on: February 04th, 2025
The latest report by IMARC Group, titled “Craft Beer Market Size, Share, Trends and Forecast by Product Type, Age Group, Distribution Channel, and Region, 2025-2033,” offers a comprehensive analysis of the craft beer market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global craft beer market size was valued at USD 142.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 329.7 Billion by 2033, exhibiting a CAGR of 8.74% from 2025-2033.
Craft Beer Market Dynamics:
The craft beer industry is shifting, fueled by consumer needs and new ideas. On the rise is the trend for fewer alcohol craft and Non-Alcoholic craft beers due to the implications for those who want taste but less robust alcohol. Further, the importance of the environment is coming into focus with some breweries using green packaging, minimizing dosages of carbon, and using ingredients grown nearby to appeal to consumers.
The combination of craft beer with the blend of different flavors like particular exotic fruits, herbs and spices also appeals to market diversification as it explores new markets. The use of digital marketing as well as the online purchase of craft and non-alcoholic craft has also been on the rise enabling the manufacturers to sell the products directly to consumers at larger extent even around the world.
The craft beer segment has registered significant growth in the last few years, propelled by the demand for artisanal foods and beverages. This growth is substantiated by the rise in the number of the target consumer who prefers quality and authenticity with distinct tastes instead of mass produced drinks. The increase in the number of craft breweries in different countries of the world along with the growth of brewpubs and taprooms created out whole systems of the economy,eventually contributing towards customer loyalty.
Asian and Latin American countries are yet to scratch the surface of the potential available in the market owing to the growing middle class and urbanization trends which have sparked interest for premium alcoholic beverages. This sustained growth demonstrates the viability of the craft beer market in the face of wider changes taking place in the global beverage industry.
Craft beer is likely to be more in demand in the future owing to the emphasis on creativity and customisation. Since customers have turned to more particular interests, breweries are now using technology and data analysis to produce better products. The transition to organic and plant-based products is also expected to strengthen, which corresponds to general trends of sustainable consumption.
In addition, long-term demand is likely to be fueled by millennial and Gen Z markets, who are more willing to purchase experience-oriented and environmentally responsible brands. The integration of craft brewers and the hospitality industry – pouring a variety of special-themed events with crafted beers - are likely to expand the craft beer market in various segments.
Craft Beer Market Trends:
The landscape of the craft beer industry is ever changing, with more focus being put on developing practices that are environmentally, culturally and socially aware. This change has made people to appreciate craft beers even more, as they tell a story, showcases history, and also has elements of creativity. Such a development has in turn resulted into movement with regard to neighborhood based breweries and community centered marketing strategies. On the other hand, experimenting is a backbone of the market as brewers introduce hybrid styles, barrel aging, and interactions with other sectors such as coffee and spirits in the brewing process.
Eco friendly consumers, on the other hand, are becoming more aware of the need for sustainability which has made sourcing, production, and packaging processes more transparent. The integration of these aspects, together with the increasing trend of using online channels for selling and advertising, contributes to the fact that craft beer has a very bright outlook as it continues to respond to the ever changing demands of consumers.
Craft Beer Market Segmentation:
Analysis by Product Type:
In 2024, lagers dominate the market with 48.1% share.
Analysis by Age Group:
21-35 year old age group leads the market with around 51.6% of market share in 2024.
Analysis by Distribution Channel:
On trade leads the market with 64.7% of market share in 2024.
Regional Analysis:
In 2024, Europe accounted for the largest market share of over 38.1%.
Top Craft Beer Market Leaders:
About US:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact US:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: [email protected]
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
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