Digital Marketing Course in Chennai _Skillfloor

 About skillfloor

Skillfloor has over 100,000 learners, 50+ mentors, and 50,000 batches across the globe including Chennai built over a decade of real world expertise. Their programs include real-time projects, global certifications, and dedicated internships, which means you’re not just learning theory you’re getting real-market exposure.

 Chennai centre (Anna Nagar) is part of a national footprint, reinforcing authority. The transparent fee of ₹14,900 per course (Digital Marketing, SEO, social media & Content, Performance Marketing) matches the city’s average of ₹15,000–₹50,000 for quality digital marketing courses.

Chennai’s digital marketing job portal listings exceed 11,888 roles, marking it as one of India’s fastest-growing markets. With market CAGR north of 30%, by FMCG, IT, e commerce, and retail, joining Skillfloor in Chennai puts you at ground zero of rapid digital growth.

What You’ll Learn at Skillfloor

1. Digital Marketing Foundations

Get started with an overview of key concepts difference between digital vs traditional, how online channels work, and evolving strategies.

2. Website Planning & UX

Understand domain names, CMSs, UX/UI best practices, mobile optimization, and SEO-friendly design.

3. SEO (On Page, off Page, Technical)

Master metadata, keyword research, backlinking, tools like SEMrush, Ahrefs, and Google Search Console, local & mobile SEO tactics.

4. SEM & PPC

Learn Google Ads & Bing Ads from keyword to bidding, ad copywriting, A/B testing, CPC/CPA metrics.

5. Social media & Content Marketing

Design and execute campaigns on Facebook, Instagram, LinkedIn, influencer marketing, content planning for blogs, reels, and infographics.

6. Email Marketing

Build segmented lists, craft attention-grabbing emails, automate via Mailchimp/SendinBlue, and measure performance skillfloor.com.

7. Mobile & Analytics

Discover in-app marketing, ASO, AMP pages, and dive into Google Analytics setup, data dashboards, CRO skillfloor.com.

5 Simple Facts You’ll Love

1. AFFORDABLE – All core courses at ₹14,900—clear upfront investment.

2. JOB READY – Chennai has roughly 12,000 open digital marketing roles.

3. GROWTH PROJECTION – The local digital marketing sector is growing at over 30% annually.

4. PLACEMENT SUPPORT – Every course includes mentorship, resume help, and a network of partner recruiters.

5. REAL PROJECTS – Internships and live briefs ensure you graduate with hands-on experience.

Digital marketing in Chennai:

Let’s look closer at Chennai’s digital scene:

• 11,888+ job openings — a vibrant pipeline for digital marketing talent.

• Average salaries:

o ₹3–6 LPA (0–2 yrs)

o ₹6–12 LPA (2–5 yrs)

o ₹12–25 LPA (5+ yrs).

• Expected median: ₹3–8 LPA for freshers in Chennai’s digital sector.

This makes Skillfloor’s offering not just cost-effective—but potentially crative given the placement results.

EEAT Section

Experience

Skillfloor's decade across 30+ countries with over 100k learners shows deep market exposure.

Expertise

Courses designed and taught by industry mentors ensure you're learning from experienced pros.

Authoritativeness

Physical presence in Anna Nagar Chennai and alignment with global curricula ensure credibility.

Trustworthiness

Transparent pricing, certifications, real projects, and placement assistance prove genuine learner value.

Important Tools in Digital Marketing

1. Analytics & Tracking

• Google Analytics – Website traffic and user behaviour analysis.

• Google Tag Manager – Manage tracking tags without modifying code.

• Hotjar / Crazy Egg – Heatmaps, session recordings, user feedback.

2. SEO (Search Engine Optimization)

• Ahrefs / SEMrush / Moz – Keyword research, backlink analysis, and competitor SEO insights.

• Google Search Console – Monitor and troubleshoot your website’s performance in Google Search.

• Screaming Frog – Site audits and technical SEO analysis.

3. Content Marketing

• BuzzSumo – Discover trending content and influencers.

• Grammarly / Hemingway – Content optimization and readability tools.

• Surfer SEO / Clear scope – SEO-driven content optimization.

4. Email Marketing

• Mailchimp / ConvertKit / Active Campaign – Email automation, newsletters, and audience segmentation.

• HubSpot – Inbound marketing and CRM integration.

5. Social Media Management

• Hootsuite / Buffer / Sprout Social – Schedule posts, monitor engagement, and analyze social media performance.

• Canva – Easy-to-use graphic design tool for social content.

6. Advertising & PPC

• Google Ads – Search and display ads on Google.

• Facebook Ads Manager – Paid campaigns on Facebook and Instagram.

• LinkedIn Ads / Twitter Ads / TikTok Ads – Platform-specific advertising tools.

7. CRM & Automation

• HubSpot / Salesforce / Zoho CRM – Customer relationship management.

• Zapier – Automates workflows across multiple platforms.

Digital Marketing Keywords

A. SEO (Search Engine Optimization)

• Keywords – Words users type into search engines.

• On-page SEO – Optimizing individual pages (title tags, content, meta description).

• Off-page SEO – Backlinks, domain authority, and external signals.

• Technical SEO – Site speed, mobile-friendliness, and crawlability.

• SERP (Search Engine Results Page) – The page of results displayed by a search engine.

B. Content Marketing

• Content Strategy – Planning content to meet business goals.

• Evergreen Content – Content that stays relevant over time.

• User Intent – Understanding what users want when they search.

C. PPC (Pay-Per-Click) & Paid Ads

• CPC (Cost per Click) – The cost you pay for each ad click.

• CTR (Click-through Rate) – % of people who click after seeing your ad.

• Quality Score – Google Ads metric based on ad relevance, CTR, and landing page.

D. Social Media Marketing

• Engagement Rate – Likes, comments, shares per post.

• Organic Reach – Unpaid visibility on social media.

• Influencer Marketing – Partnering with individuals to promote your brand.

E. Email Marketing

• Open Rate / Click Rate – % of recipients who open/click your email.

• Segmentation – Dividing your audience based on behaviour or demographics.

• A/B Testing – Comparing two versions of a campaign to see what performs better.

F. Analytics & Conversion

• ROI (Return on Investment) – Profit from marketing vs. cost.

• CPA (Cost per Acquisition) – How much it costs to acquire a customer.

• Conversion Rate – % of users who take a desired action (like a purchase or signup).

Who This Course is For

• Students eager to future-proof their careers

• Working professionals upskilling without quitting

• Entrepreneurs who want to grow online visibility

• Freelancers building polished, results-driven portfolios

Flexible schedules (evening/weekend) make it accessible for all learner types.

Benefits of joining skillfloor:

If you're looking to learn digital marketing in Chennai with strong ROI, genuine career support, and a trusted brand, Skillfloor deserves top consideration.

Skillfloor’s Digital Marketing Course in Chennai offers a trusted, expert-led path to a future-ready career. It’s affordable, comprehensive, and built for results—with real projects, internship opportunities, and access to a fast-growing job market.

Category Metric

Course Fee ₹14,900

Job Market Demand 11,888+ openings

Salary Projection (Entry) ₹3–6 LPA

Salary (Mid-Senior) ₹6–12 LPA / ₹12–25 LPA

Time to Job (Avg) Within 3–6 months post-course

Lifetime Access + Mentorship Included

With an ROI of ₹3 LPA–₹6 LPA in your first year, the ₹14,900 investment is recouped quickly especially given Chennai’s market.

How to Enroll

Curious about batch timing, certification details Skillfloor

1. Visit the Chennai centre: Anna Nagar, A. J. Complex Skillfloor

2. Choose between Basic, SEO, social media & Content, or Performance Marketing at ₹14,900 each

3. Flexible attendance: Physical, live online, or self-paced

4. Includes internship, certifications, and placement support

5. Join groups, begin projects, prepare resumes, and step into a job-ready role.