Durian Fruit Market Report 2024, Share, Growth, Size and Forecast Till 2032

 Summary:

The global durian fruit market size reached USD 16.9 Billion in 2023.

The market is expected to reach USD 32.9 Billion by 2032, exhibiting a growth rate (CAGR) of 7.7% during 2024-2032.

Asia Pacific leads the market, accounting for the largest durian fruit market share.

Frozen pulp and paste account for the majority of the market share in the product segment as they are widely used in food processing, making them versatile ingredients in desserts and other products.

Supermarkets and hypermarkets hold the largest share in the durian fruit industry.

The rising consumer demand for exotic fruits globally is a primary driver of the durian fruit market.

Increasing cultivation of durian fruits and the growing preference for products infused with durian are reshaping the durian fruit market.

Industry Trends and Drivers:

Increasing Global Demand for Exotic Fruits:

The durian fruit market is primarily driven by the increasing global demand for exotic and tropical fruits as consumers seek new and unique food experiences. Durian, known for its distinctive flavor and rich nutritional profile, is gaining popularity in markets beyond Southeast Asia, where it is traditionally consumed. Countries such as China, the United States, and Australia are witnessing a rising interest in durian, driven by a growing middle class and an increasing awareness about its health benefits. Durian is rich in vitamins, fiber, and antioxidants, which appeals to health-conscious consumers. This rising global demand is encouraging increased exports from durian-producing countries such as Thailand, Malaysia, and Vietnam, contributing substantially to the growth of the durian fruit market.

Expanding Cultivation and Production:

The expansion of durian cultivation and production in Southeast Asia is significantly influencing market expansion. Countries such as Thailand and Malaysia, the largest producers of durian, have substantially increased production to meet the rising demand, particularly from China. Improved agricultural practices, government support, and the development of high-yield durian varieties have increased production efficiency, resulting in higher output. Additionally, investments in cold chain logistics and improved transportation infrastructure are enhancing the supply chain, allowing for fresher durians to reach international markets more efficiently. As production continues to expand, the availability of durian is increasing, making it more accessible to a wider range of consumers and facilitating overall industry growth.

Rising Popularity of Durian-Infused Products:

The rising popularity of durian-infused products, such as snacks, desserts, and beverages, contributes substantially to the growth of the durian fruit market. Manufacturers are increasingly incorporating durian into a variety of processed foods, such as ice creams, candies, pastries, and even beverages, due to its unique flavor profile. These products cater to durian enthusiasts and consumers who may be hesitant to try the raw fruit but are open to experiencing its flavor in a more familiar form. This versatility of durian in different culinary applications has expanded its appeal and is attracting a broader customer base, further propelling market demand. This trend is particularly evident in countries where durian is considered a delicacy, driving innovations in product offerings and supporting overall market expansion.

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Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

Frozen Pulp and Paste

Whole Fruit

Frozen pulp and paste account for the majority of shares as they offer longer shelf life and easier transportation, maintaining the freshness of the fruit.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience and Specialty Stores

Online Stores

Supermarkets and hypermarkets hold the majority of shares due to their widespread accessibility, offering a variety of fresh and frozen durian products to a large customer base.

Market Breakup by Region:

North America (United States, Canada)

Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa

Asia Pacific holds the leading position owing to a large market for durian fruit driven by the favorable climate for durian cultivation in the region and the high consumption of durian in countries such as Thailand, Malaysia, and China.

Top Durian Fruit Market Leaders:

Durian Harvests 

Grand World International Co. Ltd.

Hernan Corporation

Interfresh Co Ltd

SunFresh Fruit Hub Sdn Bhd

Sunshine International Co. Ltd.

Thai Agri Foods Public Company Limited

TOP Fruits Sdn. Bhd.

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