Vietnam Seafood Market Size, Share, Industry Trends, Growth and Report 2025-2033

According to the latest report by IMARC Group, titled “Vietnam Seafood Market Report by Type (Fish, Shrimp, and Others), Form (Fresh / Chilled, Frozen / Canned, Processed), Distribution Channel (Off-Trade, On-Trade), and Region 2025-2033 ”, offers a comprehensive analysis of the industry, which comprises insights on the Vietnam Seafood Market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

Vietnam seafood market size is projected to exhibit a growth rate (CAGR) of 2.65% during 2025-2033. The abundance of natural resources, availability of skilled and low-cost labor force, favorable government initiatives, a wide variety of product ranges, increasing adoption of advanced technology and production techniques, and entering international markets represent some of the key factors driving the market.

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Rising Export Demand Fueling Market Growth

Vietnam’s seafood market is witnessing robust growth driven by escalating global demand, particularly from North America, the European Union, and East Asia. As one of the world’s leading seafood exporters, Vietnam continues to leverage its vast aquatic resources and strategic coastal location to meet rising international consumption. Government-led initiatives, including favorable trade agreements like the EU-Vietnam Free Trade Agreement (EVFTA), have significantly enhanced the market's export potential by reducing tariffs and aligning regulatory standards. Moreover, the country has made notable advancements in aquaculture technologies and processing infrastructure, increasing production efficiency and product quality. Vietnam’s leading exporters are also prioritizing traceability, sustainability certifications, and eco-friendly packaging to meet the expectations of environmentally conscious consumers and international buyers. In parallel, digital transformation in logistics and supply chain optimization has helped reduce export lead times and improve cold chain reliability. These dynamics collectively position Vietnam as a reliable and competitive seafood supplier globally, encouraging sustained investment and reinforcing its market dominance in the global seafood trade.

Technological Advancements in Aquaculture

Technological innovation is redefining Vietnam’s seafood production landscape, especially within the aquaculture segment. Automation, artificial intelligence, and IoT-based monitoring systems are increasingly being adopted to optimize fish and shrimp farming operations. These tools enable real-time tracking of water quality, feed utilization, and disease outbreaks, thereby reducing production losses and enhancing yields. Vietnamese startups and established firms are collaborating with global technology providers to introduce precision aquaculture methods that improve productivity and sustainability. Additionally, biofloc technology, recirculating aquaculture systems (RAS), and advanced breeding techniques are gaining ground as effective responses to environmental challenges and disease management. These innovations are vital in supporting the transition from traditional, labor-intensive models to data-driven farming practices that can meet stringent global food safety standards. The integration of blockchain technology is further enabling end-to-end traceability, improving transparency and consumer trust. As Vietnam’s seafood sector embraces digital transformation, the country is not only increasing its competitiveness but also aligning with sustainable development goals crucial for long-term industry resilience.

Domestic Consumption and Urban Retail Expansion

While exports remain dominant, Vietnam’s domestic seafood consumption is rising significantly due to urbanization, higher disposable incomes, and evolving dietary preferences. Health-conscious consumers are increasingly incorporating seafood into daily meals due to its high protein, low fat, and nutritional benefits. This shift is encouraging supermarkets, hypermarkets, and e-commerce platforms to diversify their seafood offerings and improve cold chain logistics for fresher deliveries. Modern retail channels are replacing traditional wet markets in urban centers like Ho Chi Minh City and Hanoi, with improved hygiene standards and premium product selections. Furthermore, domestic brands are investing in product innovation such as ready-to-eat and value-added seafood products tailored for busy urban lifestyles. Government campaigns promoting food safety, traceability, and healthy eating are also contributing to heightened consumer awareness. The rise of foodservice chains, including sushi outlets and seafood-centric restaurants, further underscores the market's expanding domestic footprint. This dual-track growth in both exports and domestic consumption is creating a resilient and diversified demand structure for Vietnam’s seafood industry.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Vietnam Seafood Market Trends

Vietnam’s seafood industry is evolving rapidly, reflecting a combination of technological innovation, sustainability practices, and shifting consumption patterns. There is a noticeable pivot toward high-value species such as shrimp, pangasius, and tuna, driven by both export incentives and local consumer preferences. Environmental sustainability has become a central theme, with industry players adopting eco-certification standards such as ASC and BAP to meet global compliance and reduce ecological impact. Digitalization across farming, processing, and distribution stages is improving efficiency, quality control, and product traceability. The emergence of smart aquaculture is also aiding in disease control and water resource optimization, addressing long-standing productivity challenges. On the retail front, rising demand for frozen, ready-to-cook, and ready-to-eat seafood is fueling innovation and investment in processing infrastructure. E-commerce channels are expanding rapidly, especially in urban areas, offering consumers greater convenience and access to diverse seafood products. Together, these trends underscore a strategic transformation of Vietnam’s seafood market, positioning it for resilient and sustainable growth.

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Vietnam Seafood Market Industry Segmentation: 

Type Insights:

Fish

Shrimp

Others

Form Insights:

Fresh / Chilled

Frozen / Canned

Processed

Distribution Channel Insights:

Off-Trade

Convenience Stores

Online Channel

Supermarkets and Hypermarkets

Others

On-Trade

Regional Insights:

Northern Vietnam

Central Vietnam

Southern Vietnam

Key highlights of the Report:

Market Performance

Market Outlook

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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