Europe Kombucha Market 2025 Competitive Landscape, Cost Price and Forecast

Europe Kombucha Market Overview and Forecast

The Europe kombucha market was valued at approximately USD 578.12 million in 2025. With the growing health awareness and rising preference for functional beverages, the market is anticipated to experience a strong compound annual growth rate (CAGR) of 16.15% throughout the forecast period. This substantial growth trajectory is expected to result in a market size of nearly USD 1,000.55 million by 2034.

Among European countries, Germany held the leading position in the regional kombucha market in 2024. The German market is projected to maintain its dominance until 2034, reaching a projected value of USD 554.3 million by 2031. Meanwhile, the UK kombucha market is forecasted to grow at a CAGR of 13.6% during the same period, reflecting a consistent upward trend. Similarly, the kombucha market in France is expected to grow at a robust CAGR of 15.5%, showcasing the rising popularity and consumption of the beverage across Western Europe.

Kombucha’s widespread availability through various retail channels—including supermarkets, convenience stores, and online platforms—has significantly contributed to its increasing consumer reach. As more brands introduce new flavor varieties and packaging options, consumers across different demographics and lifestyles are becoming more exposed to kombucha, driving further adoption.

The United Kingdom's beverage industry is undergoing a transformation, presenting ample opportunities for kombucha market expansion. As consumers become more health-conscious and seek low-sugar alternatives, the demand for healthier beverage options, including kombucha, is on the rise.

Increasingly, consumers are shifting towards functional and innovative beverages that offer nutritional benefits in addition to taste. In this context, kombucha has emerged as a strong contender, replacing conventional soft drinks with a healthier and functional option. Notably, hard kombucha, with its range of flavors and alcohol content, is also gaining popularity as a versatile alternative to traditional alcoholic beverages such as beer, cider, wine, and cocktails.

There is also a notable opportunity to develop kombucha products that cater specifically to millennials and health-focused consumers within the alcohol segment. These consumers prioritize ingredients that offer functional benefits, are free from excessive sugar, low in carbohydrates, and made with natural, clean-label ingredients.

Innovations in formulation such as shelf-stable probiotics, botanical infusions, adaptogenic compounds, and cold-pressed juice blends are further enhancing the appeal of hard kombucha. These elements align with holistic health trends and cater to a growing demand for natural wellness drinks. Moreover, hybridized flavor concepts, vibrant and inclusive branding, and clean labeling are expected to improve consumer trust and visibility, strengthening market performance.

The widespread popularity of fermented probiotic beverages continues to grow, largely due to increasing awareness around gut health and its link to immunity, chronic disease prevention, and even mental health. Kombucha, as a probiotic-rich drink, has carved out a significant place in the health and wellness drink segment. Consumers who are seeking cleaner alternatives to sugary soft drinks and synthetic alcohol beverages are being drawn to kombucha’s natural profile and functional benefits.

Typically sold in organic and non-GMO specialty stores, kombucha has naturally low levels of gluten, sugar, and carbohydrates. It also contains a variety of beneficial compounds including enzymes, vitamins, minerals, and organic acids—such as acetic, lactic, glucuronic, and butyric acids—which contribute to maintaining blood sugar levels, reducing inflammation, and improving overall metabolic function.

However, it's important to distinguish between organic and inorganic kombucha products. The latter often includes non-organic tea leaves, sugars, and additives that may contain synthetic pesticide residues, fertilizers, or genetically modified organisms (GMOs). Because they do not meet stringent organic farming and production standards, these products typically lack certification from regulatory bodies. In 2024, Spain’s kombucha consumption reached 32.90 thousand tons, reflecting growing acceptance in Southern Europe.

Key Drivers of Growth in the Europe Kombucha Market

The rising incidence of chronic diseases is one of the primary factors contributing to the increased consumer shift towards functional foods and beverages. As wellness awareness becomes more mainstream, consumers are actively seeking fortified, minimally processed options that preserve nutritional value while supporting health and well-being.

Fermented beverages, including kombucha, are recognized for their potential to alleviate or support the management of conditions such as arthritis and cancer, among others. Kombucha’s reputation for boosting energy, detoxifying the body, easing headaches, supporting weight management, and strengthening connective tissue continues to drive consumer interest.

As a result, kombucha consumption is on the rise, particularly among consumers seeking healthier lifestyle choices. Despite growing popularity, a significant portion of potential customers remains unaware of kombucha’s health benefits, presenting an opportunity for brands to expand market education and awareness initiatives.

Flavor Innovation as a Catalyst for Market Growth

Modern consumers are more adventurous in their food and beverage choices, prompting manufacturers to expand their kombucha flavor portfolios. Unique and attractive flavors such as hibiscus lime, lavender, blueberry, and guava are gaining popularity. This trend of flavor diversification—utilizing fruits, herbs, spices, and juices—plays a critical role in maintaining consumer interest and boosting market demand.

To sustain long-term growth, kombucha producers must expand their appeal beyond core demographics such as millennials and enthusiasts of ethnic or artisanal products. Specifically, brands need to develop targeted messaging and product lines that resonate with older consumers, emphasizing kombucha’s health benefits and potential preventative properties.

Additionally, there is a pressing need to introduce affordable product lines. Budget-conscious consumers represent a significant yet underserved segment of the market. To capture this audience, brands are developing less intensely flavored hard kombucha varieties—often made from green tea and sweetened with honey or fruit infusions like mint and mango—that feature lower alcohol content and more accessible price points.

Functional Wellness Trends Drive Market Demand

Consumer interest in health and wellness continues to shape kombucha market trends. The growing demand for beverages that support gut health, immunity, and natural energy is expected to propel the market even further.

Recent Developments in the Europe Kombucha Market

In July 2023, Kevita launched a new line of sparkling probiotic lemonades in Classic and Peach flavors. These beverages are formulated with billions of live probiotics, targeting health-conscious consumers looking for refreshing summer drink options. The line is made with organic ingredients and fermented using water kefir.

In March 2023, Brew Dr. revamped its branding and packaging while introducing two new flavors. This initiative aimed to modernize the brand’s image, improve consumer recognition, and attract new customers within the kombucha market.

Leading Companies in the European Kombucha Industry

GT’s Living Food

Remedy Drinks

København Kombucha

Læsk

GO Kombucha

VIGO KOMBUCHA

Brothers and Sisters

Lo Bros

MOMO KOMBUCHA

BB Kombucha

Equinox Kombucha

Real Kombucha

Others

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