Free Ways to Get YouTube Promotion for Your Creations

From a rising artist to a host of a podcast, from a baby company to an established brand, YouTube is for everyone which is why it has become a bit crowded these days. Amidst this crowd, it can be difficult to surpass others' popularity and create someone’s own fan base. But the good news is, to gain popularity on the most popular platform of today; one does not necessarily have to make a hole in their wallet. Becoming a known face on YouTube or going viral can lead to a lot of things, but mainly:

• Increased traffic

• Increased sharing and visibility

• Increased sponsorships and income.

• Increased brand awareness.

But to make a name for oneself takes a lot of hard work along with wise play. By following some simple and easy tricks and tips that provide YouTube promotion one can surely reach their desired goal of gaining popularity. Some are as follows:

Keywords are Important

Choosing a Google-friendly keyword might be the most obvious yet most useful tool when it comes to spreading one’s video on YouTube. YouTube is connected with Google as it is a known fact so using Google-friendly keywords will not only suggest the wanted video on YouTube but it will also be seen on Google. Analyzing a good keyword is very important if one wants to establish their name on YouTube.

Concise and Descriptive Video Title

Such a simple yet useful thing to keep in mind, while pursuing popularity on YouTube. An eye-catching and easily understandable title is most likely to grab the attention of the viewers so if the description is not worth any attention, the viewers will probably scroll past the video. Using brand-related keywords and trending yet relatable hashtags. Click-baiting might lead to loss of audience so it is better to avoid that.

Custom Thumbnails

It is said and believed that a picture can paint a thousand words so an attractive and authentic thumbnail can instantly convert a casual internet surfer into a viewer just with an attention-grabbing thumbnail. Creating a theme that resonates with the brand's aesthetic and sticking to it helps in making it known which creates brand awareness.

Metadata is Not to be Taken Lightly

While following the specific guidelines of YouTube regarding metadata, always staying honest about the video’s content helps in the long run. Adding trendy things forcefully may not be of much help. Putting tags in the ‘Tag’ section and not in the description is important too. Always opting for quality over quantity and adding one or more categories to help YouTube identify the content of the video and who should it recommend are good ideas to keep in mind.

Offer Real Value

Although the SEO and the marketing strategies are top-notch, content with no real value to it will never help its creator reach the desired goal. Good content with good technical support is a sure-shot winner in this game. So before posting a video a creator needs to think about a few things as to how their video is helpful to their viewers. How is the video relatable to the things their audience wants to watch and if, the content is entertaining enough for their fans to enjoy?

Appreciating the Audience

It is the viewers and the audience for whom one creator can reach the sky. It is their love and support that helps a creator or a brand to grow and make a name for itself. So, appreciating and reciprocating this love through replying to the comments, giving shoutouts to memorable comments, and ‘heart ’-ing favorite comments can increase the bond between the brand or creator and the audience.