If you are a small business owner, you must have heard about SEO. SEO is a combination of methods that push your website to the top of Google search results. Now, anybody who has a surface-level idea about SEO knows how important backlinks are.

Backlinks are links from one website to another, and they act as a vote of confidence for the linked content. They drive more crowds to your website. Like, you don't even need to pay for ads because these people are finding your website in an organic way, maybe in a blog post, or under some YouTube video.

But the problem with backlinks is that you can't force other websites to feature your site. The only way to do it is to find a way that benefits them as well. For example, you can send them an email and request a guest blog post.

There are tons of other ways to increase website backlinks. In this blog, we'll discuss different ways to build backlinks organically. But first, let's talk about why they are so important. So keep reading!

How You Can Benefit from Backlinks

Backlinks actively work to improve your website. Google and other search engines measure a website's relevance and credibility based on the backlinks.

The best thing about backlinks is that they bring targeted audiences. Imagine you’ve published a piece on the history and variations of Japanese ramen. A food blogger with a massive following links to it in their roundup of must-read ramen guides. This backlink will later help search engines to index your article faster. Plus, it introduces your work to the blogger’s audience.

These people are more likely to visit your website since they trust the food blogger and their recommendations. So, we hope it's clear that backlinks are a vital part of your SEO strategy.

Since we're working with backlinks, we also have to keep in mind that not all links are built equal. They should mostly come from pages with a high domain authority, which brings us to the next segment.

What is Domain Authority?

Every website gains at least some form of domain authority based on its performance. Domain authority is a score given to websites, and it ranges from 1 to 100.

Domain authority is basically a prediction of how likely a website is to show up on the top of the search results. It won't be much help for you to get featured on low DA websites. This is why it's so important to take a look into domain authority when figuring out which websites you want backlinks from.

It's okay if you're a beginner just learning about backlinks. Your website will get by with basic strategies. You don't have to worry about low DA; it's normal. Every website starts at 1 and gradually builds its domain authority over time.

But why miss the opportunity to take it to the next level? With focused strategies, you can transform your site into a trusted authority in your niche.

Best Practices to Get Website Backlinks

Backlinks aren't exactly easy to get your hands on. The idea is to give something in exchange for the link juices you'll be getting. Here’s how to charm your way into earning those coveted backlinks:

1. Guest Blogging

Guest posts only work when they are rich in quality. Think of guest blogging as two websites scratching each other's backs. It works by you writing a blog post for a website you want backlinks from. They will publish the blog as it contributes to their content strategy. In exchange, they link to your website within the same blog post.

Guest blogging is one of the most effective ways to draw an organic crowd. But it can also be a tiresomely lengthy process. Hire someone who knows their stuff around digital marketing.

You need to create content that's easily linkable. It could be anything—infographics, step-by-step guides, or an irresistible product completely new to the market. Keep experimenting with all sorts of content and see how the audience engages with it.

For businesses looking to streamline their efforts, an SEO Backlinks Service can simplify the process by acquiring high-quality, relevant backlinks efficiently. This service ensures your website gains authoritative links while saving time and resources.

2. Look for Broken Links

Another great strategy to get backlinks is to look for broken links. Websites and blogs within that website link to other sources all the time. They are called outbound links. These outbound links may break during outages or any kind of inconvenience in this regard.

If you see that happening, get in touch with the owner of the website. Offer them a new link to replace the broken link. You need to be careful when you are using the broken link strategy. It's actually not that complex. You are only required to look for spots where your links fit naturally.

3. Find Unlinked Mentions

Sometimes your name gets dropped, but without a link to your site. Use tools that will help you find websites that mention your brand or your services. Search for unlinked mentions of your brand, then reach out and ask for a proper link. It’s a polite nudge that often leads to success.

Although, sometimes you just can't get lucky. It becomes a little dreadful when they don't respond or just straight-up reject your request. But don't give up. Track down these mentions and ask for a proper shoutout either way.

4. Get Mentioned in a “Best” Article

Everyone loves a good “Best Of” list. Whether it’s “Best Tools for Small Businesses” or “Best Recipes for Winter,” pitch your content, product, or service to these articles. With this strategy, not only do you get a backlink, but you also bask in the glow of being called “the best.”

As you might have guessed, it's not exactly easy to make it to a “best” article. You might need to ring up the website’s owner(s) to inquire about the mentions. Some lists are harder to get than others. It's actually all about creating quality products and networking.

5. The Skyscraper Technique

The skyscraper technique is a proven strategy for building backlinks effectively. It involves identifying high-ranking content with numerous backlinks and analyzing it for weaknesses like:

• outdated information
• gaps in coverage
• areas that could be improved

Find content in your niche that’s already a hit, then outdo it. Write something bigger, better, and brighter—something irresistible. Once it’s live, reach out to those linking to the original and show them why your version is the upgrade they didn’t know they needed.

End Note

Building backlinks is essential for SEO, but it requires time and persistence. You won’t see results overnight, and not every strategy will work, so stay consistent.

As a small business owner, use SEO to one-up your competitors. Jump from building backlinks to targeting the right keywords to creating high-quality content. See what works for your website.

Keep an eye on changing SEO trends. Directories were a common method before, but now they're outdated. Keep an eye on shifting trends and use the latest techniques to strengthen your backlink profile.