How to make your abandoned cart email work better?

The Cart abandonment rate is on the rise across all industries counting to around 69.57 %. So, there must be some effective strategies to overcome the challenge of cart abandonment. Cart abandonment emails show to be true for the same.

So, what is a cart abandonment email? Let’s delve into the topic to know more about cart abandonment email, what does it include, strategies and best abandoned cart email examples.

What is a cart abandonment email?

Abandoned cart email is simply a follow-up email which is sent to the customers who abandon their shopping carts. Sometimes, shoppers add products to their cart but leave a website or online store without making any purchase. This is called an abandoned cart.

By using these emails, businesses can increase their chances of bringing back customers on the site. Cart abandonment emails are so attractive that they inspire customers to complete their purchase.

To boost your sales, this email marketing strategy does a very great job.  For ecommerce brands to grow, executing abandonment cart email strategy successfully is vital. Using an effective email marketing automation tool is the best choice for the same.

With such a sales recovery strategy, you can recover around 10% of lost revenue.

What should I write in an abandoned cart email?

Writing a compelling email copy is the first important step for creating a successful abandon cart email strategy. So, make sure that you write an attention-grabbing subject line in your email copy. You can simply include “forgot something” or “left something behind.”

Next is writing an attractive call to actions (CTAs). It informs shoppers about what they must do next to finish their buying journey.

You should also include social proof, reviews or testimonials from your previous users. This helps in building trust and encourages cart abandoners to finish their purchase.

Abandoned cart email strategy

For sending abandoned cart email, you must consider several key points that help build an effective abandoned cart email strategy.

When you send abandoned cart emails early, then you can achieve higher conversion rates. Send out the first email after an hour of cart abandonment, the second, on the next day, while the third email after three days. 

Customer segmentation is another best strategy for abandonment cart email flows.

Including social proofs, discounts, striking subject lines, and attractive CTAs are the few more important factors to consider in abandoned cart email strategy.

Best Abandoned Cart Email Examples

Now, let’s explore the best examples of abandoned cart emails and how these eCommerce brands are using this strategy.

Sephora: They use a better welcome campaign to reduce cart abandonment rate. The brand introduces visitors to their newsletter and then automatically gets the subscribers in.

Peel: They use an enticing subject line and free shipping deals. Free shipping acts as a motivation for customers to complete their check out.

Casper: They have a very simple subject line which asks, ‘Did you forget something?’. By utilizing testimonials in their email, they gain user’s trust and establish more brand loyalty.

Thus, for eCommerce brands, implementing the best cart abandonment email strategy is very crucial to outshine the competitors.