How to Pitch Your App in 3 Simple Steps

In the age of digital transformation, the tech industry is undergoing rapid evolution, which is why mobile app development services and launch have become exciting journeys. However, consistent evolution demands keeping pace with time, making it difficult to remain competitive in the market and be noticed by tech influencers.

Wondering how to do that? Well, we’ve got you covered. This article gives a breakdown of pitching your application in three simple steps. Let’s dive in!

Step 1: Give a Strong Hook

Consider your app as a captivating story as you begin its pitch. Instantly catching the user’s attention should always remain your main goal, just like a movie trailer. Turning heads in your direction becomes easy as you follow these simple steps:

Problem identification: Make sure you begin by clearly stating the problem your app will solve. It depends on the idea of your app creation. For instance, if you have developed fitness, your problem statement will differ compared to someone with an app for workforce management.

Offer solution: After defining the problem, move on to offering a solution. Given the type of application and your audience's pain point, seek to develop a solution that’s valuable for your users.

Maintain precision: Always remember that customer engagement time is very short. Therefore, your hook must be concise and precise. Provide them with information that intrigues them rather than overwhelms them.

Step 2: State Your Unique Features

Once you’ve been successful in grabbing your audience’s attention, state what makes you/ your app unique.

State only key features: Avoid listing every other feature your app is offering. Instead, select a few of them, ones that are truly innovative and beneficial. For instance, if your CRM app includes a community aspect, where everybody can collaborate and share their opinions, you should highlight that. It can serve as the attention-grabbing hook for your app.

Use simple language: Avoid jargon and complex wording. Make your pitch easily understandable, so your audience can grasp everything about it without any confusion. Use simple words in explaining your app’s features. For instance, instead of saying “algorithm-driven plans,” you can say “customized plans.”

Provide real-time examples: Pitching becomes extra effective when you include real-time examples in it. The examples serve as proof of how your app has worked out for users that have used it. Alternatively, you can state real-time scenarios that’s relatable to the customers’ present condition. It will also help convince customers to use your application to resolve the problem they’re stuck on.

Step 3: Include a Call to Action

After successfully grabbing your audience’s attention and making them start their sales journey with you, it's time to let them complete their journey. This is where a powerful call-to-action can help, encouraging the customers to take the step you want them to.

Ensure clarity: Do not beat about the bush in stating what you want. Be direct and straightforward, while maintaining a kind tone. Make sure everything is stated very clearly, whether it’s the feedback your desire, or you want users to download the app, or want their investment, etc.

Offer incentives: Your audience becomes extra interested when you offer them certain incentives in exchange for the action you want them to take. It could be in the form of a limited-time promotion, an exclusive discount or content, or a glimpse of the upcoming features.

Encourage user engagement: Always make sure that your pitch engages your audience with you. Ending your pitch with inviting questions or encouraging a healthy discussion helps in this regard. It suggests that you’re open to suggestions and are confident in your application’s effective usability.

Conclusion

Pitching your app need not be complicated. By following the steps mentioned above, you can create an impressive pitch that can successfully turn leads into customers, as the app makes a strong impact. It’s all about how you tell your story, showcase your application’s value, and invite others to join in on your journey.

Practicing your pitch also plays a significant role in making it impactful. Gathering feedback from your friends, and existing members can help here. It gives you insights on where you should make improvements. The more you refine your pitch, the more confidence you will have when it comes time to present your app to diverse audiences.