India Household Cleaners Market 2024: A Valuation of USD 34,254.1 Million Predicted by 2032

India Household Cleaners Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 15.58% (2024-2032)

Market Size in 2023: USD 8,961.9 Million

Market Size in 2032: USD 34,254.1 Million

India's Household Cleaners Market is growing rapidly, driven by rising hygiene awareness and demand for eco-friendly products. According to the latest report by IMARC Group, the market reached USD 8,961.9 Million in 2023. Looking forward, IMARC Group expects the market to reach USD 34,254.1 Million by 2032, exhibiting a growth rate (CAGR) of 15.58% during 2024-2032.

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India Household Cleaners Market Trends and Drivers:

The growing consumer consciousness of hygiene as well as cleanliness, particularly in the wake of the COVID-19 pandemic, are the factors responsible for the growth of the India household cleaners market. Additionally, the increasing focus on maintaining a germ-free environment has increased demand for disinfectants and multi-purpose cleaners.

Urbanization and the rising middle class with higher disposable incomes have also contributed to this trend, as consumers are willing to spend more on quality cleaning products that offer convenience and efficiency. Moreover, the influence of health and wellness trends encourages the adoption of specialized cleaners for kitchens, bathrooms, and floors, further driving market expansion.

A notable trend in the market is the shift towards eco-friendly and natural cleaning products, as consumers become more conscious of the environmental impact of conventional chemical cleaners. In addition to this, manufacturers are responding by introducing plant-based and biodegradable cleaners that are free from harsh chemicals, appealing to the growing segment of environmentally aware consumers, which is acting as another significant growth-inducing factor.

Furthermore, the market is positively inflated by the rise of e-commerce, which has made a wide variety of household cleaners more accessible to consumers, with online platforms offering a diverse range of products, including niche and premium brands. The rising emphasis on product innovation, such as the introduction of antibacterial and antiviral formulations, as well as smart packaging solutions, is expected to continue driving growth in the India household cleaners market in the coming years.

India Household Cleaners Market Report Segmentation:

Breakup by Product:

• Laundry

• Dishwashing

• Surface Cleaner

• Toilet Bowl Cleaner

• Window Cleaner

• Glass Cleaner

• Scourers

• Others

Breakup by Ingredients:

• Builders

• Solvents

• Surfactants

• Antimicrobials

• Others

Breakup by Distribution Channel:

• Convenience Stores

• Supermarkets and Hypermarkets

• Online

• Others

Breakup by Income Group:

• Middle (INR 2.5 lacs- INR 27.5 lacs)

• Low (Less than INR 2.5 Lacs)

• High (Greater than INR 27.5 lacs)

Breakup by Application:

• Fabric

• Kitchen

• Bathroom

• Floor

• Others

Breakup by Premiumization:

• Economy

• Mid-Sized

• Premium

Breakup by Region:

• North India

• West and Central India

• South India

• East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Hindustan Unilever Limited (Unilever)

• Rohit Surfactants Private Limited

• Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)

• Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)

• Jyothy Labs Limited

• Nirma Limited

• Fena (P) Limited

• Dabur India Limited

• S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)

• Pitambari Products Private Limited

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Key Highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• Market Trends

• Market Drivers and Success Factors

• Impact of COVID-19

• Value Chain Analysis

• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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