India Innerwear Market Size, Share, Industry Trends, Growth and Report 2025-2033

India Innerwear Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 10.24 Billion

Market Forecast in 2033: USD 19.25 Billion

Market Growth Rate (2025-2033): 6.70%

The India innerwear market size reached USD 10.24 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.25 Billion by 2033, exhibiting a growth rate (CAGR) of 6.70% during 2025-2033. The market is driven by increasing fashion consciousness, rising disposable incomes, growing urbanization, and a shift toward premium and branded products. Changing consumer preferences, e-commerce growth, rising awareness of comfort and functionality, and advancements in fabric technology also contribute to the India innerwear market share, particularly in women’s and athleisure segments.

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India Innerwear Market Trends and Drivers:

Owing to changing consumer preferences, increase in disposable incomes, and greater awareness of fashion and comfort, the India innerwear market is on a high growth gear. Every phase of urbanization has played a vital role in getting metropolitan consumers to shift to premium, well-fitted innerwear that suits their lifestyle. Brands are capitalizing on the changing dynamics with the introduction of new designs, sustainable fabrics, and gender-neutral collections. In addition, the growing penetration of innerwear through e-commerce platforms makes premium offerings available across Tier 2 and Tier 3 cities, where demand has spiked due to aspirational buying trends. Increased participation of women in the workforce is another market booster, generating demand for functional yet trendy innerwear for professional and casual settings.

Growing awareness of health and wellness is another key factor driving the demand for innerwear in India, as consumers seek out high-quality, breathable, and skin-friendly materials. Athleisure is now one of the ever-burgeoning categories for innerwear, with designs inspired by sports category wear for avid body trainers. Companies are coming out with moisture-wicking properties, anti-microbial finishes, and seamless innerwear designs that enhance comfort and functionality. Meanwhile, another most talked-about segment-menswear-is changing as the younger section moves from the basic to the more trendy. Celebrity endorsements and influencer marketing play a big role in the transformation, creating aspirational allure for premium innerwear. There is also increased demand for plus sizes and adaptive innerwear, which represents a larger shift toward inclusivity and body positivity.

The India innerwear market is being changed by innovation and digital penetration as D2C brands leverage social media and AI-driven personalization to engage buyers. Virtual fitting, subscription models, and personalized recommendations have enhanced the online shopping experience and reduced its return rates while building brand loyalty. In addition, sustainability is becoming another key differentiating factor, as eco-conscious consumers tend toward brands that use organic cotton and recycled materials and believe in ethical practices. With rising disposable income and changing fashion sensibilities, the innerwear sector is likely to witness immense growth, coming to be a lucrative ground for old players as well as new entrants. Merging comfort, style, and technology is creating a storm in the sector, making it one of the most dynamic ones in India's apparel industry.

India Innerwear Market Industry Segmentation:

Product Insights:

Top Innerwear

Bras and Bralettes

Vests and Camisoles

Bottom Innerwear

Underwear

Panties and Leggings

Thermal and Baselayers

Material Insights:

Cotton

Wool

Merino Wool

Cashmere Wool

Alpaca Wool

Mohair Wool

Others

Polyester

Nylon

Others

Distribution Channel Insights:

Online

Offline

End Use Insights:

Men

Women

Kids

Regional Analysis:

North India

West and Central India

South India

East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)

Market Outlook (2025-2033)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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