Marketing is not a one-season show: Why Education Needs Year-Round Visibility

In a rapidly changing digital space, technology has revolutionized each segment, with the education segment no exception to this. The launch of digital marketing strategies in education is likely to craft new growth facets for the education segment. Benefits of digital marketing for the education segment are an increase in the inquiries of students for various educational courses and programs offered by educational institutes. Currently, many educational institutions make use of digital marketing strategies for acquiring new students, along with retaining existing ones. This will optimize educational institutions' websites and reinforce the latter's positioning among the student community.

Furthermore, traditional modes of marketing, including brochures and billboards, have limitations as they cannot target the appropriate audience. In contrast, digital marketing helps educational institutes target particular demographics and can accurately target potential customers.

Why should educational institutions opt for digital marketing?

A swift spread of the COVID-19 pandemic has resulted in a growing preference for online education. Moreover, digital marketing became more prevalent post-pandemic era, with education marketing agencies focusing more on advertising through online channels in comparison to the distribution of brochures. Furthermore, various education marketing agencies provide marketing services to educational institutions to increase their online presence.

Digital marketing can increase the rate of student enrollment in various educational courses. Apart from this, digital marketing facilitates educational institutes in creating a personal learning experience for the student community. Through various data analytics tools, educational institutions can gather information about the preferences of students regarding various courses offered by educational institutions.

What are ten digital marketing strategies that educational institutions should use?

A large number of educational institutions are inclined to offer online courses for students. Digital marketing helps generate massive leads for the education sector. It can help educational institutes reach the right target audience at the right moment. Let’s take an overview of some of the best strategies used by digital marketers in education:

1. Building a social media presence: The student community is highly active on social networking sites. Hence, creating a strong social media presence will increase lead generation for the education sector. Furthermore, digital marketing can guide educational institutions in aptly targeting potential customers. It assists educational institutions in increasing the number of student admissions through the creation of targeted campaigns, the creation of digital communities, and the development of data-driven insights. Moreover, it helps educational institutions connect with students through various digital channels and touchpoints.

2. Producing a smartphone-friendly website: Educational institutions can create a smartphone-friendly website, as a large number of students surf websites on smartphones. Hence, websites must be optimized for every kind of smartphone. Additionally, a website should be user-friendly and have minimal loading time.

3. Post current & former student reviews and testimonials on the website of the educational institute: Digital marketing firms will help the educational institutions post reviews a well as testimonials of students on the website of the institutions. This can help in increasing the online inquiries about the institutions regarding the kind of courses that the institutions offer to students.

4. Making use of video content: Educational institutions can make use of video content to engage with clients. They should invest in producing high-quality videos encompassing various aspects of an educational institute, such as the number of courses offered, library facilities, and student accommodation amenities.

5. Creating an educational application: Education marketing agencies can create an educational app for students to track various metrics such as leaves, examination schedule, marks, and exam schedule. Apart from this, students can download last year's question papers from this app.

6. Generate SEO-friendly content on your web pages: Education marketing companies can help the website of educational organizations to rank on the first page of Google. This can be made possible by the use of SEO tools.

7. Technical Search Engine Optimization: It is a procedure where your web pages don’t have any broken links. The key aim of technical search engine optimization is to repair the glitches or errors found on the website. This can prevent any occurrence of technical error on the website link that is used for navigation to another webpage by users.

8. Placing of Your Ads: We at A2 Digital Solutions, a key digital marketing agency based in Pune, will help you in enhancing your online visibility by placing your ads on the website. For instance, if you are promoting your new digital marketing course online, campaign it on a website that deals with digital marketing.

9. Increase the chances of lead conversions with the help of retargeting promotions: We make use of retargeting campaigns to help businesses in re-engaging with visitors. A2 Digital solutions will enable various educational institutes to re-engage with students who previously interacted with them, with the help of online campaigns for educational institutes.

10. Arranging webinars by industry experts: Educational institutes can conduct free webinars for students. This can help in promoting your institute and creating trust for your brand among the student community.

Final Thoughts

The application of digital marketing in the education segment enables various institutions in the educational domain to reach the target audience. Furthermore, digital marketing for the education segment helps in increasing student engagement with the academic institutions. Moreover, if educational institutions want to remain visible online for the long term, then they should invest in digital marketing, thereby not losing out on student enrolments to competitors. Today, parents as well as students have become more aware of the academic courses, and hence educational institutes should focus on promoting their courses online with the help of digital marketing all year round.

FAQs

What is the need for digital marketing in the education segment?

Digital marketing can prove to be a new growth dimension tool for the education segment. It is a strategic brand management tool that can help players in the education segment gain an edge over their competitors. Every digital marketing strategy has the ability to shape & define the growth of the education segment.

What do you understand by digital marketing for education?

Digital marketing for education is a humongous application of digital marketing strategies for promoting courses of educational institutions digitally. Digital marketing includes tools such as social media marketing, online ads, and SEO for promoting educational institutions online to engage potential students.