Medkart Launches India's First Tool to Find Substitute Medicine and Compare Prices

In a significant stride towards affordable healthcare, Medkart Pharmacy has unveiled India's first comprehensive online platform dedicated to comparing your brand of medicines prescribed by the doctor with quality generic medicines. This pioneering initiative empowers consumers to make informed choices by providing transparent information on drug prices, compositions, and alternatives.

Bridging India’s Medicine Knowledge Gap

Let’s be honest—most of us don’t really question what the doctor prescribes. We take the prescription, walk into a pharmacy and buy whatever’s written. But did you know there’s a smarter, more affordable way to get the same treatment?

Generic medicines are scientifically proven alternatives to branded medicines. They have the same active ingredients, offer the same benefits and go through the same quality checks. The only difference? The price tag. Generic medicines can cost up to 80% less.

So why isn’t everyone using them already?

 Because of misinformation, lack of awareness and zero guidance on how to find and trust these alternatives.

That’s where Medkart comes in—with a mission to make medicine simple, transparent and affordable for every Indian.

What Medkart’s New Platform Offers:

Compare Prices Like a Pro

Ever wondered why one medicine costs ₹500 and another with the same formula costs ₹80? Medkart lays it all out—side-by-side comparisons between branded and generic options, so you can see the price difference instantly. Transparency = Empowerment.

Understand What You’re Taking

Not just names and prices—Medkart gives you deep insights into what the medicine actually does. It explains the composition, how it works and even the release pattern (how the medicine is absorbed in your body).

 Fun fact: Medkart is the only platform in India mapping release patterns between two medicines. That’s nerdy but super useful.

Find Better (and Affordable) Alternatives

Just upload or enter your prescription and Medkart shows you all the generic substitutes available—same treatment, same safety, just easier on your pocket. You always stay in control of your health choices.

The Bigger Picture

Medkart isn’t just another online pharmacy. It’s an educational tool, a price-checking engine and a trust-builder for millions of Indians who deserve clarity around the medicines they take.

By breaking down the science and simplifying the search, Medkart is removing the fear and confusion around generic medicines—and bringing India closer to accessible, affordable healthcare for all.

The natural root: affordability. A founding duo of Ankur Agarwal and Parasharan Chari opened Medkart Pharmacy in 2014, forever-and-still-about-the-cause of affordable healthcare. Medkart boasts of over 100 retail outlets in Gujarat and Rajasthan while also possessing a strong online presence at www.medkart.in. It has provided medicine to 11 lakh families, saving them an estimated Rs. 650 crores till date.

Our mission has forever been making quality healthcare available and affordable. By launching this comparison engine on an even better scale, we are taking a big step in educating consumers to make economical choices." - Ankur Agarwal, Co-Founder of Medkart

If, say, an Empagliflozin is prescribed to a diabetic, then the patient would just search the brand or molecule name to have listed all the alternatives and prices thereof," expounded Parasharan Chari, Co-founder of Medkart. "This will help the customers decide and have that inner security about quality because every generic listed on Medkart is from WHO-GMP certified manufacturers.

Features Designed Since an Indian Client

With a strong understanding of the diverse needs of Indian consumers, Medkart platform goes:

● Multilingual Support: In English, Hindi, and Gujarati so as to reach a wider audience.

● Mobile Access: A separate app that enables users to compare and order medicines on the go.

● Quality Guarantee: WHO-GMP certification backs all medicines making sure they're safe and high-quality.

Matching National Health Priorities

Medkart's efforts line up with the Indian government's push to promote generic drugs to cut healthcare costs. By offering a clear platform to compare options, Medkart helps consumers and backs the country's goals to make healthcare cheaper and easier to access.

What's Next

As health costs keep going up, tools that give clarity and options become crucial. Medkart Pharmacy's comparison engine shows how tech can close gaps and help people make smart choices. With plans to grow its reach and add new features, Medkart is set to change India's drug market in a big way.

To learn more or try out the comparison tool, head to Medkart Comparison Price Tool