Relationship Ads | Singles ads | Ad Network

Unlike your last relationship with your ex, deciding on a target audience isn't so complicated. The online dating and relationships market has been blooming for years. Stories of people celebrating their fifth anniversary after finding their one true love on a dating app surface every other day.

And that's not all. You'll find all kinds of people on these apps—some looking for casual relationships and others looking for hookups. The ones who want to date based on specific interests or lifestyles. Think of food lovers on a cafe-hopping spree or a sapphic couple on a tarot card reading date. There are literally no restrictions- except for people in happy relationships, obviously. 

But which of these audiences should you target with your relationship ads? The answer depends on the type of dating app you have. Let's dive more into relationship ads and their target audience with this blog. 

What are Relationship Ads

Relationship ads are advertisements promoting online dating platforms. They form a major part of relationship marketing and are aimed at people looking to enter the dating world for relationships or any other form of companionship. Depending on the interests and online behaviour of the users, these ads can appear on search results, dating websites, apps, or social media.

Such singles ads often seek out people's emotional sides, promising to engage them with people who fit their preferences. They form an emotional appeal by evoking feelings of love and happiness. 

Types of Audiences to Target

The first question to ask yourself is- 'What kind of online dating platform do I have?'. 

Is it one where people match by liking similar memes, or one exclusive to people over 50 trying to find love? You can narrow down your target audience based on your unique value proposition. Here are a few ways through which you can segment your audience. 

Age Group

Age is just a number, but not necessarily when it comes to dating platforms. If your dating platform is specific to a certain age group, targeting relationship ads to people within that age group naturally makes sense. The younger generation usually differs in the dating space from the older generations. 

So, if your dating platform is exclusive and limited to young adults, you can try targeting 18-24 or 18-34. This can also help you further with the creative elements you use in your ad. For example, GenZ relationship ads can be portrayed as videos and stories. However, an ad for older generations can be an image ad on Facebook. 

Interests

With relationship ads, you can ignite a spark among people with the same interests. Your ads can incorporate their

• Personal beliefs 
• Core values they want their partner to have 
• Hobbies they indulge in during their free time
• Personality types they're looking for 

Imagine dog lovers going for a walk in the park or fitness enthusiasts having an intense workout session. Such interest-based targeting ensures that the relationship ads users see align with their personal interests, thus increasing the likelihood of engagement. 

Sexuality 

You cannot miss out on the LGBTQ+ community when it comes to dating platforms. The queer audience wants platforms that value their identity and offer a safe space to express themselves freely. And the first place they turn to for dating is dating apps. So, if your dating platform caters to the community (which it should at this age) or is exclusive to them, targeting personalized ads for them can bring in a huge number of clicks.

Keep the following in mind while creating relationship ads for the queer community.

• Use respectful and inclusive language. For example, use 'partner' instead of boyfriend or girlfriend. 
• Represent a wide range of sexualities 
• Avoid using stereotypes 
• Portray same-sex couples and non-binary individuals in your ads
• Be mindful of their struggles 

Location

Long-distance relationships are not everybody's cup of tea. So, if your dating platform is specific to a local town or area, the best choice is to use geo-targeting. This way, you can cater your relationship ads to the right audience at the right place. Partnering up with local vendors and including local references can also bring your relationship advertising up a notch. 

However, a virtual dating app can be a pleasant exception to this scenario. This works especially well for people who want to date outside of their culture or connect with people on the other side of the world. In such cases, you can target your ads to the whole world without any geographical limitations. 

Lifestyle 

People no longer shy away from setting their lifestyle preferences when it comes to dating. They want someone who fits and adapts just perfectly to their lifestyle—or, you can say, has a similar way of living. This can range from dinner dates to Michelin-star restaurants or exploring the local street food. 

When you target audiences based on specific lifestyles, keep in mind their-

• Income levels
• Professions they're open to dating
• Living habits they currently have
• Commitment to relationships 

For instance, dating platforms like The League are exclusively for career-focused professionals with substantially high standards. Their lifestyle preference is someone with a passion and drive. 

Lifestyle can also help you determine how often someone is willing to use your app. Users looking for serious relationships are less likely to come back than those in open or short-term relationships. 

Is your targeting working as it should 

Your numbers are everything. To understand if a target audience has worked as you expected it to, keep an eye on the following analytics.

Click-Through Rate (CTR)- The proportion of people who clicked on your ad. 

Conversion Rate- The number of people who took a specific action after clicking, such as downloading the app or registering with the platform. 

User Engagement- The number of shares, likes, and comments you received through your ad. 

Return on Investment (ROI)- The total revenue generated from your relationship ads minus the cost of the ad. 

If these numbers don't reflect a positive effect on your relationship marketing, it might be time to change things up. You can try getting feedback from actual users and experiment with various audience groups to find the ones that work for you. 

Conclusion 

There is no one-size-fits-all approach to relationship advertisement. Your target audience is as diverse as the people you want on your platform. Narrowing it down by niche and experimenting with audiences can help you create ads that fellow daters resonate with on a personal level. 

Whether you're targeting young adults likely to engage in hookup culture, an older audience looking for something serious, or the LGBTQ+ community wanting to find true love- your message is what matters. A positive and vibrant message that makes your audience feel seen is the one they're most likely to engage with. 

And if you're still confused, a versatile ad network like 7Search PPC can help with all your dating advertising needs. 

Frequently Asked Questions (FAQs) 

Why does the target audience matter?

Ans. Finding your target audience matters when tailoring ads to people who are more likely to convert. This will save you time and effort. 

How can I personalise ads for my target audience? 

Ans. Understanding your audience's preferences, lifestyle, and interests can help you personalize relationship ads. Ad creatives that clearly convey what your audience is looking for are more likely to win. 

How can I ensure that my audience doesn't forget about me? 

Ans. You can retarget your relationship ads to users who have shown an interest in your platform by engaging with your ad. This makes it easier for them to recall your brand when they look for dating platforms in the future. 

Can I target my relationship ads to everyone? 

Ans. You can, but it's not always advisable. Targeting your ads to everyone would mean keeping them general, which will neither resonate nor strike a chord among your audience. 

Where can I find my audience? 

Ans. You can find audiences for your relationship ads on social media or search engines. The terms they use can vary depending on the generation they belong to.